Aztec food imports (Aztec), will supply Mexican food product imports to meet the increased demand by the city’s Hispanic/Latino communities in the greater Richmond area. This community, which now accounts for half the Richmond Metro population (255,000), has seen a 70% increase in its size over the past five years. Aztec has been successful over the competition in supplying imported mexican food products to the area’s two PriceRight supermarkets. From this base, Aztec will build a successful business serving the area’s large and small markets.
1.1 Objectives
- Establish Aztec Food Imports as the number one importer of mexican food products in Richmond.
- In the next two years, we will see a 20% increase in the number mexican food products sold on local markets.
- Build solid working relationships with the purchasing agents of the local stores serving Richmond’s growing Hispanic/Latino population.
1.2 Mission
Aztec’s mission will be to import Mexican food from Mexico to Richmond stores that aren’t being served by the importers more than 150 miles away. Raymond Garcia, Aztec’s co-owner, will use his import experience, his knowledge in the food retail industry, and his contacts in Mexico in order to deliver products that customers in the area are looking for.
1.3 Keys for Success
Success in Aztec’’s business is possible by these keys:
- Offering high-quality, unique products that are not readily available elsewhere. This is critical to maintain the niche market segments mentioned in our mission statement.
- Reliable, timely delivery. Aztec must make good on its delivery promises. Because of the nature of doing business in Mexico, this requires long-range planning in scheduling orders, taking into account Mexican business practices.
- A reliable administration who is available to help customers, prepare accurate bills, follow up on orders, and keep a close watch over expenses and collections of accounts receivables.
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