The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast (B&B) located in the Lorane Valley, outside of Eugene, OR. The valley is known for its beauty, and the high concentration of grapevines. Missy Stewart is the sole proprietor of the B&B. The Stewart’s recently renovated house will host the B&B. Their home is at the heart of the B&B experience. Each of the five rooms is equipped with a private bathroom. A central living area is available for guests to socialize, as well as a private patio and a winery located on Stewart’s 10 acres. To top things off, every room has 65% of their walls as windows offering guests an unprecedented view of the valley.
The Market
The Enchanted Vineyard is expected to compete with hotels and other B&Bs in the hospitality industry. The Enchanted Vineyard competes against hotels, but their direct competitors are other B&Bs. The facilities at Enchanted are better than those of other B&Bs because they are smaller. All of the smaller B&Bs have less than nine rooms. They are not unusual. Enchanted Vineyard is a newly renovated house with a vineyard set in a beautiful setting.
The Enchanted Vineyard is targeting three different groups. The first is weekend getaway travel, which are generally Eugeneans looking to get away for the weekend. Eugene, a charming town in the Willamette River Valley is well-known for its old growth trees, wineries and cycling. With over 12,000 customers this customer group is on the rise at 11% an year. The second group are out-of town travelers, who are growing at 10% annually with 18,000 potential clients. University of Oregon guests are the last customers that the B&B will target. Eugene sees thousands of people every year from around the world, including speakers, professors, and parents. Once a relationship has been established with the U of O, it will be a constant stream of business. This customer group is growing at 17% with 12,000 potential customers.
Competitive Edge
The Enchanted Winery has two distinctive competitive edges that set it apart from the rest. The first is the unwavering commitment to detail, and exceptional customer service. Stewarts realize that their mission to provide the best customer service is to ensure they have the best stay. John and Missy will do everything to ensure that customers are satisfied. Their unique facility is their second competitive benefit. It is partly because the structure itself is an amazing place to stay. It is unique due to its location overlooking Lorane Valley, an area full of vineyards and wineries.
Management Team
The Enchanted Vineyard will be able to execute on its strong business model because of its management. Missy’s MBA has provided her with valuable business skills. While Missy was pursuing her MBA, she was on a team of five students that opened up their own service business. Lastly, Missy has spent numerous years in the B&B industry, providing her with amazing insight and experience directly related to what she is doing now.
The Enchanted Vineyard will be able to leverage its amazing facility and turn it into a beautiful, special B&B serving the Eugene community. This will be done by the passion and experience of Missy Stewart, the sole proprietor. The B&B should be profitable by year two. By the third year, it will have more than $77,000 in revenue.
1.1 Mission
The Enchanted Vineyard Bed & Breakfast’s Mission is to offer the best B&B experience. We are here for customers. If we follow this maxim, all else will fall into place. Our services will meet or exceed customer expectations.
1.2 Objectives
The objectives of The Enchanted Vineyard Bed & Breakfast for the first three years of operation include:
- To build a B&B which exceeds the customer’s expectations.
- The Enchanted Vineyard Bed&Breakfast can be used by visitors each week.
- Superior service and increased client numbers are our goals.
- To build a sustainable company, it must survive off its own cash flow.
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