Fulham Furniture Mfr. Since discovering high-end Direct Mail channels, Fulham Furniture Mfr. has experienced rapid growth. We were encouraged by our appearances in specialty catalogs and were able develop an additional channel through distributors who sell office equipment directly to larger companies.
This annual business plan calls for another three years of accelerated growth. Because our sales growth has brought some working capital implications, we are carefully planning to manage growth and provide for steady cash flow.
We also anticipate to be financially sound like never before. All in all, we see this as a healthy company, with strong growth prospects. We plan to manage our orderly growth in near future.
1.1 Mission
Fulham Furniture Mfr. Fulham Furniture Mfr. helps to create productive and pleasant office environments by incorporating new technology into the traditional office mode. This allows real people to work comfortably. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. Customers who are concerned about high quality offices will find us to offer the best value. We also create and nurture a healthy, creative, respectful, and fun office and workshop environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce. We aim for responsible and fair profit to ensure the company is financially viable over the long term. This also allows us to fairly compensate our investors and owners for their investment and their risk.
1.2 Keys to Success
- Uncompromising commitment towards the quality of the final product: quality wood and workmanship, quality design, quality result.
- Niche marketing can be successful: We must find quality-conscious customers in the right channels. Customers need to be able to find us.
- Assembly that is almost automatic: Although we cannot afford to ship desks fully assembled, the assembly should be so simple and automated that the customer feels better about the quality of the product, not worse.
1.3 Objectives
- To increase sales significantly by Year 3, focus on new channels
- Despite an increase in sales, you should maintain a high Gross Margin.
- In Year 3, increase net profit/sales ratio proportionally
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