Advertising Marketing Consulting Business Plan


Marketing plans should be winners. They must help management increase market share, sales, and other goals. This is vital for small businesses as they must achieve the highest return on investment. Pioneer Marketing will provides its clients with a broad range of “winning” marketing consulting services. These services include both tactical implementation and strategic planning. Strategic planning utilizes those processes that lead to an executable marketing plan including identifying areas of opportunity, market segmentation, product line analysis, financial planning, competitive analysis, and culminate in the design of a project implementation plan. This will be used as a guideline for planning and supervising all marketing activities. Once completed, the tactical process is initiated leading to the real-world execution of the plan.

Pioneer Consulting is comprised of five graduate students of the Marshall School of Management State University. Marshall’s Marketing Program ranks in the top fifteen in the country. Its graduates have gone on and taken positions at some of the most prominent marketing firms in the United States. The members of Pioneer Consulting won this year’s Andrew Stiegman Marketing Competition. This prestigious award honors the small business with the best marketing plan. A panel of marketing professionals evaluated the proposals submitted by representatives from the five graduate marketing programs in the region.

The target client of Pioneer Consulting is the small business that can rarely afford the cost of contracting the services of a marketing firm to maximize the effectiveness of their marketing expenditures. Pioneer Consulting is a results-driven marketer firm. We offer a variety of services. This allows us to evaluate a variety of marketing communications tools, choosing those that are best suited to the client’s requirements. Combining these tools allows us to create meaningful, efficient marketing for maximum results.

1.1 Mission

Our primary focus is to partner with clients and help them achieve their marketing goals. We provide total support and a commitment for clients to communicate their ideas in a creative, strategic, and cost-effective way.

Success: 1.2 Keys

  • The technical expertise to minimize the learning curve and minimize expenses for our clients.
  • Be a part of our client’s business team.
  • Assure timely launch for each client’s Marketing Program.
  • Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.


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