NW Architecture will focus on domestic and international architectural design. The firm is located in the Bay Area close to San Francisco, California. This firm will offer architectural services that are more cost-effective and result in better design and construction.
The target clients can be divided into four categories: developers, contractors, homeowners, and government. NW Architecture will have an advantage in digital-based design because of its extensive knowledge. Outstanding customer service will be another point of differentiation for the firm.
Sales are expected to increase by $500,000 in the third and fourth years. Within three years of our start, we will be financially sound.
The most significant challenges ahead include securing a suitable location, establishing the initial client base, and ultimately positioning the firm to be able to have a presence in a larger, global market.
This businessplan outlines the goal, focus and implementation of this startup firm.
1.1 Mission
NW Architecture has a new form of interactive digital media available for the client and the builder. These media will clearly show clients and builders what the design will look, and how it will be built.
With this new form of media the client doesn’t have to know anything about architectural graphics or terminology (floor plans, sections, elevations & construction documents) to have a clear understanding of what the end result will look like. Computer-generated images and interactive video make this possible.
This media will be further used in the construction documents. A video rendering of the entire building, including both images in high quality and specifications, will be available to the builder. The entire building will be rendered in three dimensions so that anyone with a basic understanding of computers can access it.
1.2 Keys for Success
- Technology-advantaged service for your customers.
- Utilizing a diverse staff of architects to provide a wide variety of product styles.
- There are many global connections.
1.3 Objectives
- In Year 3, sales of $500,000 and $700,000. in Year 4.
- Market expansion of 20% per year via the Internet.
- New market niche created by Year 4 of 3D construction documents and interactive digital presentations to customers.
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