The Art Sentry offers professional art installation and packaging for both residential as well as corporate clients. Dan Klutz is the founder and owner. He has 12 years of experience in the industry and designed an innovative packaging system while working with the Portland Art Museum. This system has been adopted by seven other museums across the country. Dan will offer his expertise to the Portland art market.
Currently, the art packaging/installation market is relatively small. Although there are many generalists who do similar work, their skills level is not sufficient to protect valuable art work. Dan has the experience to be a competitive advantage because he has taken the time to learn these skills.
Superior service and customer attention will allow Dan to steadily increase The Art Sentry’s market share and generate $64,000 in revenue by year three.
1.1 Objectives
The following objectives are set for the initial three years of operation:
- To start a home-based company whose main goal is to exceed customers’ expectations.
- To increase the number of clients by 20% a year through superior performance and word-of-mouth referrals.
- To develop a sustainable home business, surviving off of its own cash flow.
1.2 Mission
The Art Sentry’s mission is to provide the customer with professional packaging and hanging services for art work. We exist to bring in and keep customers. When we adhere to this maxim, everything else will fall into place. Our services will meet or exceed customer expectations.
Success Keys 1.3
It is essential to offer customers personal, professional attention.
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