The Silver Bear Lodge, located just three blocks from Crest Valley Resort, is accessible via the free shuttle. Silver Bear Lodge offers customers 12 units in the Crest Canyon area. These units include underground parking, fully-equipped and equipped kitchens, laundry areas, stone fireplaces, and fully-equipped bathrooms. Silver Bear Lodge offers a common-area outdoor spa, as well a store and front desk.
Over 150,000 nature-lovers and skiers visit Bear Valley Resort each year. On average, visitors spend over $250 million, annually, for lodging, food, and recreational activities at Bear Valley Resort.
Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, will operate the lodge as a ski resort during the months of November to April. During the Spring and Summer months (May to August), the Silver Bear Lodge will operate as a summer resort. The lodge is closed for the months of September through October.
1.1 Objectives
The objectives of the Silver Bear Lodge for the first three years of operation include:
Execting customer’s expectations for luxury accommodations at the slopes.
During peak times, maintain a 90% occupancy rate.
Assemble an experienced, competent staff.
1.2 Mission
Silver Bear Lodge’s mission it to be the preferred lodge for Bear Valley Resort visitors is to make Silver Bear Lodge their number one choice.
Concrete Installation LLC aims to be the best concrete formwork company in the region. Concrete Installation LLC will strive to be the area’s leading provider of concrete formwork services. This requires having the most efficient processes and facilities as well as the best people. To achieve this, Concrete Installation is investing in many ways that will pay off in competitive advantages for its customers.
The company’s overall strategy rests on the continuous improvement of its objectives, measuring their results, and providing feedback for further growth and progression.
Concrete Installation, a Oklahoma Limited Liability corporation, has its headquarters in Sulphur. Concrete Installation’s management team has extensive experience and is highly qualified. Barry Newman, a veteran of the construction industry for over ten years, leads the management team.
Products/Services
Concrete Installation has developed sophisticated formwork solutions for some of the most complex construction projects being done today. Concrete Installation’s standard forms are flexible and easily adaptable to various configurations like Y-walls or shafts.
Concrete Installation is flexible enough to be used for almost any type of construction that involves forming. The company’s experienced staff is able to design and produce any accessory item or component required to complete the formwork package.
Concrete subcontractors, owners, developers, general contractors, construction managers, and general contractors have made significant labor and material cost savings by using structural contours construction systems, methods, and equipment. Applications include commercial and residential structures, bridges, educational projects, recreational projects, civil projects, tunnels, utility projects, environmental projects, and virtually every other type of concrete construction.
The Market
The housing industry has experienced a rapid pace over several years. 1998 saw the completion of 886,000 single-family homes built on-site. It was an all-time record. This represented a 10% increase over the 804,000 homes that were sold in 1997 and an 8.1% increase from the 1977 record of 819,000 homes. Of the $125,000,000 in industry revenue, $48 million was generated by single-family housing. This provides a fantastic opportunity to expand Concrete Installation and gain significant market shares in its primary target segment. The company will also be focusing less on the residential construction and heavy construction industries, which are both very strong at the moment.
The company is aiming to quickly build marketing alliances, and sell its services to residential and business builders. Concrete Installation is aiming to profit from its alliances with industry leaders by securing contracts for city, county and federal governments.
Concrete Installation plans use a direct selling force, relationship sales, as well as subcontractors, to reach its markets. These channels are the most suitable because they offer a faster time to market, lower capital requirements, and easy access to established distribution channels.
Financial Considerations
We expect the company to be profitable within its first year of operation. Despite large initial cash outlays to encourage sales, the company’s cash balance is expected remain healthy. The company expects to earn approximately 1.5 million dollars in revenue by Year 3.
1.1 Mission
The mission of Concrete Installation is to provide quality service at competitive pricing.
This business plan aims to secure a conventional loan of seven-hundred thousands dollars ($700,000 to $880,000) from a financial institution for the purchase of assets in Sportsuchtig. Johnson Sporting Goods, LLC, John and Lisa Johnson’s limited liability company, will acquire it. Sportsuchtig will still be the name of the business.
Sportsuchtig sells high-quality sporting goods equipment for all ages. They specialize in softball and baseball equipment as well as apparel and accessories from major brands like Easton, Louisville Slugger and Worth. The company started as a retail business in 1986. In 1996, it opened an Internet-based sports store. Ten employees currently work in the 7,400 square foot facility, which includes the combined retail, call center and office as well as the product warehouse. Over the last 3 years the company has averaged $2.5 million in sales and a gross margin of 25%, with 52% of the sales generated by the website and 48% coming from the retail store.
Sportsuchtig has produced verifiable pretax income in excess of $194,000 annually over the last three years. Total owner’s benefit averaged more than $323,000. This is a solid business and it is well placed for rapid growth. This business plan is expected to help the business reach a revenue of more than $5 million within five years. In year 1, sales are expected to remain flat and grow by 20% through years 2-5. This growth forecast assumes the company is aware of these key opportunities and takes action.
Redesign, update and marketing the Internet store.
The relocation of the existing retail store.
The addition of additional product lines for games played in other seasons than softball/baseball.
In order to capture a significant portion of the team’s market for sales, it is necessary to create an outside team.
Optimization of inventory purchasing, management and tracking.
We will plan to relocate the business near the end of year 1 which should help position us for increased retail sales beginning in year 2. The website will go through a major redesign in the first 6 month. Our Web marketing strategy will coincide with the new site’s launch. In each year 1 there will be at least one additional product participant segment. A manager for the outside sales team will be hired during year 1. However, ramp-up of this sales team is not planned before year 2.
John Johnson will act as the president and CEO. Johnson’s background in sports and technology, combined with his entrepreneurial experience make him the ideal leader for this sporting goods retail/internet venture. He was an entrepreneur and vice president of a high tech startup. He worked for almost 20 years as a researcher and developer at high technology companies like Lucent Technologies. Johnson Enterprises, LLC, and Johnson Investments, LLC, were also started by Mr. Johnson. Johnson Enterprises, LLC designs, constructs, and sells custom game courts (basketball, volleyball, etc. ), synthetic putting greens, and sporting goods products. Mr. Johnson received a Bachelor of Science in Computer Science from Stone College in Boulder, Colorado and a Masters in Business Administration from the University of Illinois.
1.1 Objectives
In year 1, maintain or exceed the two-year sales levels ($2.5 million), gross margin (25%), net margin (12%)
Realize an annual sales growth rate of 20% in years 2-5, reaching over $5 million in sales by the end of year 5.
Gross margins can be increased from 25% to 35% before the end of the year
To improve net margins at the end-of-year 5.
Upgrading and redesigning the Internet ecommerce store before the end of the first calendar year.
Invest in aggressive Web search optimization, marketing and to increase website traffic by 50% and sales by 20% in the years 1-5.
The second half of the year will be used to improve the location of the retail store by moving it from its current location and to a better location in the city.
For underprivileged children to gain self-esteem and confidence through youth sport programs, it is important to establish relationships with local non-profit organizations.
Run the business as a family-run and -oriented business with emphasis on truth, integrity, quality relationships, fun, and giving back to the community.
1.2 Mission
To become the sports equipment supplier of choice, based on product expertise, price, quality, and level of service, by developing a long term relationship with our customers. By treating our customers like their family and building a relationship with them, we can become the ‘family expert’ in sporting equipment.
1.3 Keys to Success
The website can be upgraded to make it more professional and user-friendly, to offer incentives, features and promotions that will draw customers back to it repeatedly, and to optimize for maximum search engine results.
Relocate the existing retail store to a more densely populated, growing location.
Reaching optimal agreements with our major suppliers will allow us to increase margins and lower costs. This will also enable us to maximize inventory control and turnover.
In order to increase inventory turnover and track, use a state of the art inventory management software.
Increase the product line with equipment that is often in high demand during the current Sportsuchtig slow season.
Instruct schools, leagues and associations to create an outside sales force that is well-respected for their product expertise and superior service.
Train employees on product features as well as how to support customers and provide family-oriented service.
Train an employee already working, or hire an outsider to become a store manager.
Advertising and marketing in areas where our target audience can learn more about our online and retail stores is a smart move.
Establish a solid operations infrastructure to support customers. Prepare accurate billing and accounting. Follow up on orders. Manage the website. Keep an eye on expenses and collect any accounts receivables.
Participate in non-profit activities and sponsor local teams, leagues, or tournaments to be an active member of your community.
Through daily management practices, ensure that the values and mission of The Sportsuchtig are upheld.
Prescriptions should be available at a reduced price for everyone. This is possible because we carefully manage our efficiency. So we can target a specific segment of the market – those customers who pay for their prescription medications themselves. They are often poor and they are sick. Therefore, they should receive the same care as those with full coverage.
Solution
The Discount Pharmacy’s mission is to give our customers the best prices on their prescription drugs. Our convenience and services will exceed the expectations of our customers.
Market
The target market of Discount Pharmacy includes two types of people: local customers (walk-ins) and mail order customers.
Competiton
There are many forms of competition in the pharmacy industry. They include chain pharmacies (located), mail-in pharmacies, and canadian pharmacies.
Why Us
We are the Discount Pharmacy with superior pricing. To do that we must maintain our position as the low cost provider by painstakingly ensuring that costs are kept low through operating efficiencies.
Expectations
Forecast
It will save money by having only one pharmacist and filling in the gaps with pharmaceutical techs. We anticipate reaching profitability in our third year, and will be able to generate significant sales by the end of year three.
Financial Highlights for the Year
Financing Required
We will need $115,000 for the start. At the end 4 years we will be able repay the investment.
