The Magnolia Inn is a lovely facility perched on a hill overlooking Half Moon Bay California’s Pacific Ocean. Seven rooms are individually decorated and each have their own antique theme. Our Inn is a bed and breakfast that offers a complimentary full breakfast each morning. Magnolia’’s target market strategy focuses on Magnolia becoming the destination of choice for professional couples living in the Greater San Francisco Bay area looking to unwind and recharge. We will also advertise to the newly married couple who is looking for that special get away. We want to be visible to all potential guests travelling on Highway 101 through Half Moon Bay.
Magnolia will feature an eye-catching sign that will inform potential customers as well as drop-ins about our existence. Our Inn will be promoted using the Yellow Pages in the Bay and a Web site on the Internet, which will highlight the unique features it has to offer. The rooms will all be displayed with their own decor. Outside views of the Pacific Ocean and beautiful gardens will also be shown. Information about the shuttle service, room rates, and directions to attractions within 30 miles of Inn will also be available. The Magnolia is certain that it won’t take long for us to gain a following which will make us fully functional within the next year. The Inn desires steady growth with an average capacity of over 90% for Year 1, and profits increasing at a rate that is 10%.
Jim and Nancy Anderson are the sole owners of the Magnolia and live at the Inn year around. The Andersons manage every aspect of the Inn’s operation. The Inn will have a small staff, including a cook and maid. The cook will work 20 hours per semaine, while the maid will work 40 hours per week. Nancy will also be using the maid to take reservations and monitor the front desk. Nancy will supervise the inside operations. She will work alongside the cook and maid to make reservations. Jim will take care of grounds maintenance and transport guests in the van. Nancy and Jim will work together to promote the Inn, as well overseeing the advertising.
1.1 Mission
Magnolia Inn aims to create a peaceful environment for guests to take in the splendors of California’s beautiful coast. The Magnolia Inn will give each guest the same attention as family. Our guests should feel at ease when they arrive. As owners, we expect that each guest will receive personalized attention and exceptional service.
1.2 Keys to Success
These are the key factors that will make the Inn a success:
- A facility that is first-class and pays attention to details.
- You should give each guest the impression that they are our highest priority.
- Provide quality meals.
- Keep our clients happy to encourage repeat bookings.
1.3 Objectives
- Get customer satisfaction rates above 90%
- Every month, you can generate an average $26,000 in sales.
- Each month, stay above 90%
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