Bowling is a major entertainment industry in Anytown, with a declining customer base over the last few decades. Today’s senior citizens were once yesterday’s avid bowlers. The actions of their elders were questioned by the Baby-Boomers, and they also stopped bowling. Bowling eventually lost its popularity as America’s favourite athletic event, and this was without any innovation.
Anytown cannot replace the old athletic and social event bowling, but it does need innovation. Sally Strike, owner and manager of Bowl Weevil understands the need for revitalization in bowling culture through her youth participation in bowling and her work with the Professional Bowling Association. Sally has been a bowler in her community as well as being a marketing and business analyst at the Professional Bowling Association. Sally will be able to reach her contacts within Professional Bowling and Skating Associations, to promote touring tournaments and competes.
Sally has completed the necessary research to plan and execute designs for a new, downtown bowling alley. Bowl Weevil will use the building’s nostalgic vibe to create a unique atmosphere. It will attract after-school children looking for entertainment and snacks, families with young kids seeking affordable entertainment, seniors looking to have fun, and local bowlers looking for league competition in their neighborhoods. We offer special rates for groups and families, as well as themed nights featuring live music.
Sally will contribute $60,000 of her own funds to the project. She is also asking for a seven year loan of $163,000. This loan will provide start-up financing for this new venture. The loan will be secured with the owner’s home equity. Based on market research in Anytown, we project sales of over $500,000 in the first year, and strong net profits in year three with nine employees.
1.1 Mission
Bowl Weevil was founded to provide the best entertainment for the Anytown community. We offer the best bowling and overall entertainment for the entire family!
1.2 Objectives
- Sales of $523,000 for year one and $608,000 for year three.
- Gross margin higher than 65%.
- Net income more than 2.7% of sales by the third year.
1.3 Keys To Success
- Excellence in entertainment.
- Establishing a network of regulars.
- Group rates
- Excellent value for sport lessons or entertainment.
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