The advances in modern medicine have allowed people to live longer. Once they raise children and retire from work they have a new stage of their life where they find themselves enjoying their spouse and free from other responsibilities. They have another chance at being carefree as a young adult. They have to find a location within their budget that will allow them to do that.
Solution
GVRE provides real estate services for the Golden Valley retirement community, located northwest of Tucson. GVRE offers full-service title, real estate and mortgage services.
Market
The industry of retirement has experienced steady growth over the last twenty years. The U.S. has a record 21% over-55 population, and this number is increasing at an average of 3% annually. In certain parts of the country like the American Southwest, which has a high concentration of retirement communities, the growth rate is about 8%. This number is expected to rise as the first baby boomer generation reaches retirement age over the next decade. The U.S. Census Bureau has estimated that the industry of retirement, which includes home, medical, specialty equipment and retirement entertainment, generates 4.8 billion dollars per year.
Competition
The realty industry is highly fragmented. There are many potential competitors. Bowditch Realty, RE/MAX are our most serious competitors. Bowditch Realty is a well-established company with a strong track record of providing quality service. It has been in business for ten years. It currently has twelve agents, and long-term contracts with many home building companies. This company is somewhat larger than GVRE in both market capitalization, and size.
RE/MAX has a reputation for being one of America’s most prominent real estate firms. It is home to hundreds of agents, and has deep pockets that can be used against any kind of competitor move.
Why Us?
GVRE believes new entrants are the greatest threat to the market right now, as they want to capitalize on this high growth sector. Smaller real estate firms with less than ten employees will be the most likely new entrants. The one advantage GVRE does have is the exclusive right to act as an agent for Golden Valley Retirement Community. However, due to the high number of competitors and the overall low profitability of each firm, competition is quite intense.
Because most clients live in the same area, there is a lot of potential customers in this industry. Furthermore, clients tend to “shop around” for the best package of services and cost.
Expectations
Forecast
The company expects to reach profitability in the first year and does not anticipate any serious cash flow problems. The average margin per month for each segment should be sufficient, according to our estimates. We anticipate that around one sale per monthly will result in a break even point.
Long Branch is an expanding New Jersey suburb that needs to be warm, friendly, and provide excellent food. The place you can trust to get the best.
There is more opportunity than problem, unless you’re at Long Branch at dinnertime.
Solution
Gabri’s Lounge & restaurant will offer a relaxing dining room and a stylish lounge. Warm tones and comfy furnishings. You will find antique love chairs and comfortable couches here. It is the perfect spot to have a quick bite, a glass of wine, or for small business meetings. For extra comfort and to please a large group of people we will make up special hors d’ oeuvre platters for customers.
Market
Long Branch’s future looks bright. A $150 million resort project is being reconstructed by developers. The old pier will now be reconstructed with ferry service to Manhattan and New York City, as well as beach cabanas, boardwalks, and a bike trail covering 25 acres. It will cover 100,000 square feet. Over 700 residential units will be available with condo and townhouse prices ranging from $200,000 to $550,000; rents starting at $1000-$2,500 per mo. and a 2-tier garage. This combination will give the city a year-round economy.
Competition
Red Bank, a nearby town, has many restaurants and is our largest competitor. Long Branch residents currently drive seven hours to Red Bank to get a meal. We hope to persuade Long Branch residents to stay and eat at Gabri’s Restaurant and Lounge.
Why Us
Gabri’’s is a great place for a meal. They combine a fascinating atmosphere with outstanding, delicious food. It is our mission to not only provide great food but also friendly and efficient service. Customer satisfaction is the most important thing. We want to be the restaurant choice for all families and singles, young and old, male or female. Our success will depend on the well-being of our employees. Everyone will be treated fair and with the most respect. We want our employees feel part in the success of Gabri’s Lounge and Restaurant. Happy employees make happy customers.
To achieve our goal of providing the best dining/entertainment experience, we will mix menu variety, atmosphere, ambiance and friendly staff. We seek fair profits for our owners and a great place to work.
Expectations
Forecast
The Projected Profit and Loss statement’s most important assumption is the gross margin. It should be higher than the industry averages. We will also spend more on payroll that the industry average.
We see modest growth in our first three year period, as restaurants rely on wordofmouth. As such, we expect to be able grow to the same extent as this chart.
Financial Highlights per Year
Financing Required
$465,000 of funding is needed to finance $300K startup expense (in detail in company section) plus $85K of startup cash reserve and $80K non-cash assets at launch. We plan to put in $225K owner investment and land a $240K long-term SBA loan.
MarketCamp is a Mexico City based start-up business that provides local businesses with world-class qualified traffic generation and lead closures for Internet businesses. MarketCamp provides a range of services such as detailed research and internet targeting, mini site development, search engine submissions, statistical reporting, and search engine submissions.
The Market
Our primary market will be Mexico City’s business community. We can service small businesses because our monthly cost is only $1,000. However, we can scale up services to accommodate large clients thanks to the expertise and focus of the company. Mexico has a lower level of internet connectivity than the U.S. but there is a growing interest. Although Mexico is far behind the industrialized countries, it has one of fastest growth rates for the Internet. It boasts thousands of users and thousands upon thousands of WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico, the largest commercial Internet service provider in Mexico has 30,000 subscribers, while Spin Internet has 28,000 Mexican members.
Competitive Edge
MarketCamp has the competitive edge of experience and market expertise in a complicated field. This is an advantage, as Paul Berry, the founder of MarketCamp and principal, has spent the past five years honing his ecommerce skills. Paul obtained his MBA at the University of Oregon in 1992. After a short time, he worked as a software engineer for a small company. Wanting to see the East Coast, Paul moved to Boston and worked at Forrester Research, the premier Internet marketing research company. Paul’s time at Forrester Research provided him with the knowledge and insight that MarketCamp will benefit from.
MarketCamp has forecasted sales at an optimistic level for year one. In year three, sales will increase by more than doubling. Year one will see profitability. From year one to three, MarketCamp’s profit margin will increase steadily.
1.1 Objectives
These are the goals for the company.
To become self-sufficient within three months.
In Year 1, sales were strong and steadily increased in Year 2, and Year 3.
1.2 Mission
MarketCamp offers full-service Internet marketing campaigns. It focuses on keyword combinations search results, targeted ads, and mini-sites that offer an offer in a clean, statistically controlled environment.
1.3 Keys to Success
Keeping existing clients to develop repeat business.
Clients have to be able to make money and understand it.
Start with easily-demonstratable simple module, and build up from there.
Santa Cruz will soon have A Mother’s place, a brand new company. We provide high-quality customer service in a family-friendly setting to support the emotional, physical, and social well-being of mothers and their young children.
The principal, Emili Willet, the proud mother of a nine-month-old son, wants to fulfill her passion to help and support other mothers in the community. Emili holds a Harvard Graduate School Master’s Degree in Child Development and has fifteen years of progressive managerial experience working with families and children. In her most recent role, she was Chief of Operations at a Silicon Valley childcare management firm and Finance Account Manager for the largest California corporate childcare center for Cisco Systems. The Cisco center was a start-up project to serve over 500 children, and employed 125 teachers and administrators. Emili wants to manage a business that is a service provider for families. This will include a fun atmosphere with innovative and top-ofthe-line products, a supportive environment, and exceptional customer service. Santa Cruz is lacking this service. This gives Emili the opportunity to use her expertise in child development, finance management, as well as her passion for working with children and families.
A Mother’’s Place will provide a range of services such as parenting and childbirthing courses, children’’s play programs, “ &Mommy & Me”’ classes, fitness and yoga prenatal classes, and coordinated birthday parties. It will also have a store selling high-end products for young children and babies. Employees will have the ability to provide these products and services. They are also skilled in parenting and child development. Santa Cruz County will have only one company that provides all of these services. This location is easy to access via a freeway, has parking available and offers excellent customer service.
Sales projections for A Mother’s Place are estimated to begin at $513,000 in the first year of operation, increasing to $863,000 by the end of the third year. The next three years will see an increase in our net profit.
1.1 Objectives
Below are the objectives of “A Mother’s Place”:
To demonstrate how quality juvenile product will benefit families and new mothers.
To create a family-friendly space with pregnancy resources, parenting classes for children, playgroups, and other fitness programs.
Revenue of $860,000 at the end of the third year.
To increase sales by 20% per year through superior customer service and word-of-mouth referrals.
Retail sales: 60% customer satisfaction by the end.
1.2 Goals
These goals are the goal of A Mother’s Place.
A strong, viable business is a success.
$510,000 will be the total revenue for the first year.
Total revenue will reach $665,000.
Third year of operation will bring in total revenue of $860,000.
The company will offer products and services that have been highly recommended by experts in child development.
A Mother’’s Place will foster a warm, professional atmosphere that promotes strong customer relationships in all its services.
Sales will increase by 20% from first year to second year, through superior customer service and effective marketing strategies.
Participants in classes and play programs will return 15% each year.
1.3 Keys to Success
The keys to success in our business are:
Superior Customer Service: Each employee will have experience with our products, and in parenting.
Environment. We will create a professional trusting environment that is clean, comfortable, and free from odors.
Help with breastfeeding: Our staff will set up a nurse room so that mothers can bottle or breastfeed in a comfortable environment. It will also allow them to continue shopping.
Convenience We can offer our clients many services in one place.
Address: For customer convenience, we will offer a convenient location and parking.
Reputation The principal’s credibility, credibility, honesty, and knowledge from over 15 years of working with young kids, her Master’s degree and experience as a mom will help establish our high reputation.
1.4 Mission
To the community. A Mother’s House will provide a welcoming environment where customers can get support, expertise and resources through a wide range services.
For the employees: The company will allow the staff to enjoy the satisfaction of providing quality services to young children and families.
For the business: A Mother’s Place will provide an economically viable business for the principal.
Although we are lucky and arrogant, our place in the market has allowed us to change the face of the real estate industry. Our current business plan does not reflect the impact of ecommerce and its growth. Our company views the Internet as a tool that allows us to provide services directly to agents’ homes, while still adhering to all of our legal obligations under federal and state laws. Our agents can receive 100% of their commission, which is a privilege that only the most experienced realtors have. They pay $200 per month plus $100 for each listing and/or sale. If you look at our projections, we can accomplish this and still generate astronomical profits from the deal. Our agents can save thousands of dollars. It is imperative that you join our company. We make a significant profit, and the consumers also save money. Amerihall Realest is the name given to the agents associated with Amerihall. It is bestowed upon those who have attained the highest level in professionalism and knowledge about the real estate market.
These partners have the ability to automate businesses as well know the needs and wants of real estate agents. This combined with the ability to make changes via the Web gave us the opportunity to create a site devoted to the needs in the real estate industry. This includes agents, clients, suppliers, and even real estate educational services. Our company envisions continuing education classes provided to our agents exclusively through our website allowing agents, for a fee, directly from their home computers, to accomplish all the continuing educational needs required by the various states. The entire process will end with the agent automatically renewing their state licenses through the appropriate agency.
We are simply ‘#8220 the future of realty” and we believe that this will revolutionize realty.
1.1 Strategic Alliances
AT&T will provide all our Web requirements as well as automate server designed specifically for agents. This allows them to receive all their calls via our virtual floor plan. Each agent will get an extension number. When clients call our tollfree phone number, they will need to enter the extension of the agent. This call will then be forwarded directly to the agent’s home office. If the client doesn’t have the extension number of the agent they are calling, they will be asked to choose another option. This will send the call to the Amerihall agent closest to them. AT&T recognizes the strength in our business plan and anticipates that we will grow so quickly that they need to automate more of their systems to meet the demand. Independent of our projections, their projection is 10,000 in the first year. They also anticipate 100,000 transactions on their network before retooling. Their strength lies with their ability supply all of their potential clients with high-band Internet access using cable modems. We are currently considering a script page for our agents that would allow them to sign up easily and offer a discounted program for installation. This will allow our agents easy sign-up and a discounted installation program, and will also allow our agents a direct link through our website, promoting fast Internet access at discounted rates. The growth of our company will directly depend on the speed with which clients and agents adjust to technology. AT&T is the best choice for these future products.
Bank of America provided the best services for our company. In the initial talks with our Web Developer, they knew that this company would prove to be a valuable asset to real estate. The merchant services they provide are tailored to our special billing needs. They also have a special script that our Web developers created to help Amerihall agents. Amerihall and Bank of America have created a system which will allow agents to deposit their checks directly into the corporate account from their virtual office terminal. The electronic transfer will take place instantly and the receipt will be printed immediately to the printer of the realtors’#8217. This is a first-of-its kind service in the industry. Also, the bank will certify our Escrow Accounts on a monthly basis to ensure our clients have the best quality control in the business.
These measures exceed all state requirements regarding escrow management. Bank of America’s software developers are currently working on more features with future plans to allow our agents and their clients the ability to watch the transaction progress through all stages from start to finish.
Sterling Capital Mortgage , a national brokerage firm that specializes in residential mortgages, is . Our agents can access our site 24/7 and view a client’s credit history online. Instantly, the server will generate a prequalification email that allows clients and agents to submit offers to purchase particular properties. This is yet another system that was designed specifically for Amerihall.
Lowen Signs has the largest range of real estate signs manufacturing in the country. They offer a web site that allows agents to place custom Amerihall orders and then ship the signs directly to them.
1.2 Service Description
The product will be available online, giving agents the ability to manage all their real estate transactions. They have already gained access to our multiple listing services through the Internet. This allows them to post their listings and reports their sales. We want to provide them with all the services offered by a traditional office, without having to ever visit that office.
Agents can choose a duty and be placed on the right page.
Agents need to order paper materials. Simply visit our vendor section and choose the style, quantity, personal information, and design they wish to have printed. This site will be connected to a printer who will fill the order and ship the material directly to their home office. We would like the event to be completely transparent for the agent and to appear as another Amerihall service. The same system could be applied to house signs, Errors & Omissions Insurance and home inspection agencies. It would also apply to real estate lawyers. We will also offer a site a nationally recognised mortgage company. The agent can input their clients’ personal information, and the site will immediately run credit checks and provide a prequalification note for the purchase.
Our system allows agents to be charged with credit cards for all services, as well as monthly fees.
Our company will hold a blanket Error & Omissions coverage policy. Amerihall pays the insurance carrier one fee each year and charges agents a $60 per quarter fee.
Finally, we will provide all agents with a national toll-free number. The number will be displayed on all participating Realest(r), signs along with the extension. Callers will dial the number toll-free and be asked for the extension. The agent would then receive the call.
It will also be an advertised number throughout the country, which allows us to advertise the number to all potential clients through traditional advertising. AT&T automation will forward the call to the agent if a prospect calls the number. If the service fails to find an Amerihall Realest(r) agent in the area, the call will return to the corporate office and then be referred to a non-participating agent with an expressed agreement that they will pay a 20% referral fee to our office.
This feature will enable us to pay national advertising to increase public attention without burdening individual agents with high advertising expenses. We are keen to eventually do all the phone features in-house as technology advances.
We will have a live online help desk, available during business hours, to answer all of our agents’ questions and concerns. There will also be an email help desk constantly online.
In addition to all these feature, the agents will be able to download all of the forms used in the sale and management of real estate via the website.
In the future, our virtual office will take advantage of a live chat through NetMeeting, which will allow all agents (with the appropriate equipment) to communicate with each other, as well as deal with questions and concerns directly with our staff.
We also wish to provide each agent with an email address that corresponds with the Amerihall image.
1.3 Description of the Company
Amerihall was created from the merger of various real estate companies that were both franchises, and partnerships. Hall Properties Realty, Inc. is a real estate brokerage that has been in operation for more than 18 years. It also owns a management and sales company. Hall properties also has franchise rights for D.B.A. residential franchise. Re/Max Junction. We are a creative marketing agency that uses technology to promote real estate.
We have found shortcomings in real estate sales technique as a whole. The traditional realty office follows a plan that brokers supply basic equipment and office space. phone, fax, computer, printers). They also supply all prerequisites dictated by state law, in that the company will have a place of business that is open for inspection by the appointed agencies of the state during normal business hours. The office, along with all relevant documents to run the business, will be open to inspection during designated business hours. They will also need to supply at least one designated representative who can answer questions about real estate for the state agencies.
There is no limit to the number of agents under one broker’s license, and the only rule designated by the state concerning the amount of agents is that all of their licenses must be displayed conspicuously in the office.
The traditional office receives between 20% and 50% of the commissions from the sales made by the agent. These commissions can reach tens or thousands of Dollars. The agents still have to pay for any miscellaneous items, which can be hundreds of Dollars per month.
The Re/Max plan is a simple desk charge that is paid on a monthly basis under a triple-net lease. The average agent pays $2,000 per monthly for desk rental. A shared fee is paid for all other expenses, such as salaries, utilities, supplies, etc. ).
Both agents are still responsible for any personal advertising that is placed in order to benefit their office. They can’t guarantee they will get the highest return on their investment.
Our vision is to make the Internet a tool that allows agents to work from home, with faxes and computers, to serve all their clients. The agent gets to advertise in a fashion allowed by law and receives all the proceeds from their investment. Amerihall Agents pay a flat fee to our company of $200.00 / $100.00 per transaction. The agent is entitled to 100% of the commissions.
1.4 Mission
Amerihall has one mission: to revolutionize the way we do business in realty by reducing the cost of a traditional office, and replacing it using the internet. The real estate agent will save $30,000 to $50,000 annually, which will help them increase their profits. They can also underbid other traditional realtors for the commissions they charge consumers. In the end, the consumer will save thousands of dollars on the sale.
1.5 Financing Requirements
The owner invested $125,000 in the company. Rest of the money will be raised through new members or sales of services.
Our interest in seeking outside funding is solely for the purpose of expanding on a national level. Funds will be used to market Amerihall across the United States. Direct marketing campaigns will be used through lists obtained through Freedom of Information Act requests from individual state licensing authorities. The campaign will be slightly modified to reflect the state laws and regional policies governing real estate agents.
Water Tubes Plumbing in Eugene is a plumbing company that specializes in residential new homes. Water Tubes is able to service any request for plumbing services in volume homes or custom homes. Water Tubes will quickly be able gain market share by focusing their efforts on a certain market segment.
Water Tubes will use their competitive advantages of professionalism to trim quality and properly train their employees. Customers who have become accustomed the lackadaisical attitudes of most plumbers will be impressed. Water Tubes has four employees total and will be profitable by month eight.
1.1 Objectives
These are the objectives for the first three year of operation:
To develop a company whose primary goal is to exceed customer’s expectations.
Hire another master plumber to boost sales within four to five year.
It is essential that a business survives on its own cash flow to be sustainable.
1.2 Mission
Water Tubes Plumbing’s goal is to provide the best house plumbing installation. Our goal is to keep customers coming back. When we adhere to this maxim, everything else will fall into place. Our services will exceed our customers’ expectations.
Success Keys 1.3
The keys to success are to provide the customer with a fair price and outstanding service.
Unite for Youth provides mentoring programs for middle- and high-school youth in the Greater Claremont. Unite for Youth’s goal, is to promote positive friendships and strong interpersonal skills among youth, and to reaffirm hope for the future.
In Brief
Unite for Youth, a non-profit agency that provides mentoring programs for high school and middle school students in the Greater Claremont region, is called Unite for Youth. The program will create partnerships with local school districts, the juvenile court system, and other organizations. Unite for Youth’s mission is to create a community of young people who will foster pro-social friendships and strong interpersonal skills. They also hope to reaffirm their faith in the future. A sense of individual responsibility can only be restored through interpersonal relationships. This will allow youth to take ownership of their future and feel proud of what they have accomplished.
After repeated failures at school and the development of harmful habits, at-risk teens have lost faith that they can achieve their goals if they succeed in putting their lives back together. In order to achieve this goal, young adults must be in a nurturing, inclusive learning environment where they can give their best effort and show respect.
Unite for Youth, a program designed to help young people who are either not able to attend school or have been involved with the juvenile courts system, is an initiative. The program’s goal is to identify young people who will face a difficult transition into adulthood and provide positive support to help them avoid any pitfalls. The focus is slightly different at each level but the goal remains the same; empower the young person to make positive changes in his/her life.
Unite for Youth will primarily focus on middle school youths. The system expects that half of its students will be in middle schools within three years. This age group is especially problematic and provides the perfect opportunity for mentoring to be successful.
Unite for Youth’s mentoring programs will pair a youth with mentor for 12 months. They will then participate in weekly planned activities designed to strengthen their relationship and boost the young person’s hopefulness and confidence. Mentors will be provided with ongoing training and will report on the progress of the young person at a monthly meeting.
Unite for Youth, over time, will become a resource for young people as well as mentors and the larger community.
Why Us
Unite for Youth, a program designed to help young people who are either not able to attend school or have been involved in juvenile court. The program’s goal is to identify young people who will face a difficult transition into adulthood and provide positive support to help them avoid any pitfalls. While each level may have a different focus, the goal remains the similar: empower the young person in order to make positive improvements in his/her lives.
Expectations
Forecast
We expect to raise enough funds through ongoing donations to pay for the work we do.
Our projections project that total donations will average approximately half a billion dollars annually
Financial Highlights by Year
Finance is required
To get us going, we’re accepting a $25K grant by the city.
And regular ongoing donations which are the equivalent to our revenue line for the financials.
Kona-Q, a fast-casual restaurant serving healthy, fresh-grilled meats and vegetables, is known for its fast-service, casual dining. Salem, Oregon will host the first store. There are ambitious growth plans for one store per 12 months. Kona Q is an Oregon Corporation led by Kevin Anderson.
The Market
It is possible to divide the market into two markets segments: individuals or families. Families will dominate the dinner time business while individuals will make up the majority. With 26,585 potential clients, the family segment is growing at 9% per year. The individuals have a 8% growth rate with 33, 654 potential people within the segment. Kona-Q is expected to compete with traditional sit-down restaurants and operate in the fast-casual segment of the restaurant market.
Products and Services
Kona-Q provides an unmet dining experience. The customer service is outstanding, and encourages customers to return. The menu options are quick, simple, nutritious, and easy to make.
Competitive
Kona-Q’s customer experience can be a powerful way to differentiate itself. Good customer service will result in repeat business. Kona Q’s fast, healthy food is another competitive advantage.
Management
Kevin Anderson has spent seven year in the restaurant and food service industry. Lewis and Clark College gave Kevin a double major in accounting and entrepreneurship.
For years two through three, sales were forecasted at $255K to $475K. Year three will see a net profit of 9.07%.
1.1 Mission
Kona-Q’s mission is to become the premier fast-casual dining experience. This will be accomplished by offering an unprecedented experience coupled with great food and reasonable prices.
1.2 Objectives
To be the first fast-casual restaurant to open in every city.
Every 12 months, to open a new store.
To provide excellent food and wonderful experiences at affordable prices.
Success Keys 1.3
Offer simple, delicious menu items.
Treat every customer as if they are the only customer.
The Pasta Tree is the only fresh pasta retail producer in the city of Springfield. The Pasta Tree has sold fresh pasta products at its own shopfront as well as in five local natural food stores over the last three years. For the past three year, The Pasta Tree has enjoyed a loyal customer base which has led to an increase in sales of 15% every year. The Pasta Tree expects to gross over $300,000. This was made possible by an initial investment from $80,000
The Pasta Tree is planning to expand its operation to include distribution to the major supermarket chains within the entire city. There are fifteen supermarkets in Springfield. More than thirty-five smaller grocery store serve the surrounding areas and new suburban neighborhoods. The Pasta Tree is required to double production in order for it to meet the increasing demand. Only a portion will be possible through owner funding or internally generated cash flow. Pasta Tree will receive a $50,000 loan to finance the expansion and renovation of its production facility. The projected sales for the next three-years are based upon current sales success in Springfield with its target customer base.
This plan will see sales revenues increase to nearly $420,000 by year 3.
Pasta Tree is situated in a 3,000-square-foot facility. This facility serves two purposes: as a shopfront and as a production facility. The expansion will see production take up 3/4 of the space. $10,000 will be required to prepare the new production space. An additional $30,000. will be spent on the purchase of new equipment. To meet the increased demand, the company must also upgrade its packaging equipment. The cost of this upgrade will be $10,000
Pasta Tree’s new marketing campaign will be launched in supermarkets and grocery store that carry its products. To attract new customers, we created eye-catching in-store displays. The displays will also hold discount coupons to promote sales to new customers.
The Pasta Tree will become a major sponsor of The Canal Run, which raises money for children’s cancer research.
1.1 Objectives
The Pasta Tree’s goals are:
Increase production without compromising product quality
Establish strong sales in major supermarket chains around the city.
Ensure cost control and efficiency during expansion.
1.2 Mission
The Pasta Tree’s mission is:
Quality: Our products are the highest quality and the freshest pasta available to the consumers.
Value We offer more value to consumers with healthy products that have incredible flavor.
Integrity Our customers rely upon the quality of our pasta products. Trust in The Pasta Tree is built on our commitment to the highest standards. Our customers will be satisfied with our products.
The Art Sentry offers professional art installation and packaging for both residential as well as corporate clients. Dan Klutz is the founder and owner. He has 12 years of experience in the industry and designed an innovative packaging system while working with the Portland Art Museum. This system has been adopted by seven other museums across the country. Dan will offer his expertise to the Portland art market.
Currently, the art packaging/installation market is relatively small. Although there are many generalists who do similar work, their skills level is not sufficient to protect valuable art work. Dan has the experience to be a competitive advantage because he has taken the time to learn these skills.
Superior service and customer attention will allow Dan to steadily increase The Art Sentry’s market share and generate $64,000 in revenue by year three.
1.1 Objectives
The following objectives are set for the initial three years of operation:
To start a home-based company whose main goal is to exceed customers’ expectations.
To increase the number of clients by 20% a year through superior performance and word-of-mouth referrals.
To develop a sustainable home business, surviving off of its own cash flow.
1.2 Mission
The Art Sentry’s mission is to provide the customer with professional packaging and hanging services for art work. We exist to bring in and keep customers. When we adhere to this maxim, everything else will fall into place. Our services will meet or exceed customer expectations.
Success Keys 1.3
It is essential to offer customers personal, professional attention.
