Women should have a safe place to work without worrying about the behavior of men. Women know why.
Solution
Ladies Only Fitness’#8217′ focus is on urban professional women who have a busy life and little time for fitness. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.
Market
Mapleton is always on the move. Over the last three years, Mapleton’s population has increased by 10% annually. The current population of Mapleton is 600,000.
The city’s high-tech businesses have fueled the growth. This has attracted professionals that are the target customers for Ladies Only Fitness. The women we are targeting are looking for a different type of fitness club experience. Ladies Only Fitness will make them the center of all our attention.
Young mothers, who are searching for a club that is both accommodating to their needs and close to their children, are another target group. Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room. We believe such modifications will be welcomed by new members.
Competition
The location’s women-only, plus childcare facilities are our key differentiation. We compete with several gyms within the area, including the local 24-hour-fitness franchise and the local downtown gym.
Why Us
The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Focused on women only, the program makes women feel more relaxed. In addition, we have designed the childcare center to be visible from the main workout floor. Young mothers can observe their children play while they work out in the childcare center.
Expectations
Forecast
The highlights chart below shows us that we believe we can launch with success and surpass $1 million in annual sales by our third-year.
Financial Highlights per Year
Financing Needed
Estimated Startup Expenses: $95,000
Legal $1,500
Website $1,000
Protection $500
Rent $2,000
Children Care Establishment $10,000
Leased Equipment $80,000
Startup cash: Assets $65,000
Total financing: $160,000.
Funding plan: $100,000 in owner funding and a $60,000 business loan.
Philadelphia is a fascinating market for kosher caterers. They recently found that they enjoy and need kosher foods. It is healthy, organic, and clean. It keeps people healthy. People need really good food.
Solution
Fressen will fill a niche in the kosher caterer market by offering new and creative menu options, expanding people’s perception of kosher foods. This market is made up of two target segments.
Market
Philadelphia’s kosher catering industry is quite unique. At the low- to mid-price point of the cost spectrum, there are four other kosher caters. These caterers are able serve those who cannot afford kosher catering but must provide kosher food for religious events. All four of these caters have fairly standard menu offerings. There is a fifth caterer that also serves the lower end of the market (defined as middle class) but serves the high end of the market as well. Despite Philadelphia being home to a large population of wealthy people who adhere to the laws and practices of kashrut, they are often underserved.
Competition
Fressen Catering’s competitive edge lies in its ability to serve customers and creative approach with kosher cuisine. Fressen’s customer attention differentiates them in the world of kosher catering which is dominated by several companies that have plenty of demand. A decrease in customer demand results in a lower pressure to cater for customers. Fressen is treating the market as if it were a competition. Fressen Catering will establish a long-lasting relationship by emphasizing customer satisfaction.
Why Us?
Fressen Catering’s mission is to offer the best kosher catering. Our goal is to keep customers happy and attract new ones. Everything else will follow this principle. Our services will exceed our customers’ expectations.
Expectations
Forecast
Fressen Catering is projected to make a profit by 2013. It will be up and running and well-staffed and able to sustain employees and Susan. Susan will be capable of repaying the loan of 90,000.000 to friends and family by year 4.
Financial Highlights by Year
Financing is Required
The company requires $130,000. Susan will contribute $40,000 and her friends and relatives will contribute $90,000.
Salvador’s is a producer of authentic Hispanic foods, such as salsa and chips. Their products are considered to be at the highest quality and most affordable price point on the market. Salvador’s has been in business now for three years and has grown in popularity. Salvador’s was originally a business that targeted the Hispanic community, but has since expanded to appeal to a wider audience.
Salvador’s has several goals that they want to achieve in the next three-years. First, a two-million dollar increase in sales by Year 5. Salvador’s also would like gross margins to be above 55%. Salvador’s wants to distribute their product through 40 outlets. They aim to be the best Hispanic food producer in the region with an expanding geographic distribution.
Currently, Salvador’s has two main line of products. Their salsa is the company’s flagship product. It is well-known for its freshness, uniqueness and high quality ingredients. Originally introduced in one temperature, hot, the market demand has asked for milder temperatures and Salvador’s has responded with both a medium and mild version. To compliment their salsa, Salvador’s offers fresh chips in both yellow and blue corn.
Salvador’s has chosen three primary customer groups to target their products. First, grocery stores. The grocery stores will then sell directly towards the end consumers. This market is currently growing at 75%, with 53 potential customers. The wholesale distributors is the second group. This segment is growing at 100% with five potential distributors. Restaurants account for the last customer segment. This segment has a 45% annual growth rate. There are 18 potential restaurants customers. Salvador’s originally targeted Hispanics, as we have already mentioned. Salvador’s realized that their products are more popular than they thought and responded accordingly. The Hispanic community was targeted initially because of its incredible growth rate. The community is growing at 22% per year, nearly twice the rate of the US average.
Salvador’s high cost point has many direct competitors. Salvador’’s can take advantage of this situation to continue being the leader in authentic Hispanic cooking.
Salvador’s strong management team, Ricardo Torres (Pat Torres), will ensure long-term growth. Pat has 12 year experience in the food and beverage industry. Five years ago, Pat was the manager of a four-store Tex-Mex restaurant chain. Pat gained tremendous insight and industry knowledge, which reinforced his decision to open a new business. Ricardo brings Salvador’s over six years of financial control experience that was gained as a CPA with Arthur Andersen. Salvador’s management team will be able to help Salvador achieve his dream of becoming the most prominent Hispanic food manufacturer.
Salvador’’s has started to achieve profitability, and the company expects a modest net income in three years. Sales will provide the modest profit margin necessary to achieve this level of profitability. The plan’s financials further emphasize the business’s exciting nature.
1.1 Objectives
Over the next three year, sales will increase significantly.
Gross margins should be increased by % over current product lines and maintained at the same level.
Create new products and services to satisfy market demand. Again, this is at a high gross profit.
You can increase inventory turnover and lower the cost of goods, while still maintaining the product’s high quality.
To offer Hispanics rewarding and satisfying jobs.
1.2 Mission
Salvador’’s is known for its authentic hot salsa which is full of Hispanic heritage. Family recipes that have been passed down through generations are rich with ethnic heritage. Knowledgeable consumers were looking for authentic products, filled with the best ingredients. The consumer was crying out for a change! They wanted authentic Hispanic salsa.
Salvador’s answered this call, first with its hot salsa, then adding mild and extra hot salsa, followed by yellow and blue corn chips. We are constantly looking for the right product to meet the needs of our customers.
We can only improve on the products and services that are already in stock and provide new services for areas in demand to ensure our success within a market driven entirely by consumer desire.
1.3 Keys to Success
High quality products that differentiate themselves from all others in taste and price.
Service, support and a greater than average margin for our dealers.
Increase gross margin to %
In order to increase sales volume, introduce new products.
Ereidi Farm started out as a home-based, part-time business while the owner was raising her young child. Because of her extensive experience in the industry, she is well qualified to provide the farm’s services. Ereidi Farm is an elite thoroughbred breeding facility and training farm. It specializes in highly personalized horse care programs. Ereidi Farm is passionate about helping clients and has always been focused on their clients and their horse investments.
Our commitment to clients is long-term. Our focus has not ended at the point where we sell â#8211; our client’s success is our top priority. We go above and beyond to provide all information necessary to help them make informed and informed decisions about their investments in bloodstock. We are now incorporating our farm to make it easier to manage the accounting and business side of things due to increased demand.
The product
Ereidi Farm can provide the following services for its market: breaking, training, and caring for broodmares, as well as rehabilitative care and treatment of injured racehorses. Our programs are individualized and horses are not forced to follow a prescribed program. Our horses are happy, healthy, and confident after they have completed our programs. They are also relaxed about their work. We offer exceptional care for pregnant and foaling mares. We accept high-risk mares. Our farm has maintained a 100% live foal ratio each year, even though we foal older or more difficult mares. Horses from all parts of the country are welcome to our farm for therapy and post-operative work.
We ensure that our athletes fully recover with minimal complications thanks to our meticulous care. The farm has helped many horses to return to racing or running with improved form. Our home-grown sales reflect our owner’s knowledge in equine breeding. Horses from the farm’s breeding programs have won races at the first asking and have done well in training. They are bright stars who have done an outstanding job representing the farm. We also provide a “Full Circle” service for our clients. Their success is our focus. It’s a commitment that lasts a lifetime and one that is unmatched by the racing community. We recognize the importance of their success in racing and are fully aware of the need for this.
The Market
The United States continues to see a rise in the thoroughbred industry. With slot machine legislation approved, the Pennsylvania racing industry is on the verge of a boom year. There is a growing demand for Pennsylvania-bred horses. This is also driving the need to train and raise these individuals. Pennsylvania is determined to become the nation’s premier racing state, winning more purses and bonus monies than any other states. This is driving large numbers to Pennsylvania and increasing the need for facilities to keep them.
This growth, coupled with the deterioration of traditionally strong racing state programs has caused a flurry of activity as owners of breeding and racing stock within these declining states seek to relocate their investments. As part of our expansion farm, we have targeted both these owners and new investors as well as Pennsylvania owners who want to upgrade their programs. Our marketing programs promote the places that are most commonly used by our target market. These programs are designed for potential clients to visit our farm, where sales are most common. We understand that technology is vital in today’s market and have adopted its use with happiness and great success.
Projections Financial
We started our farm small because of specific reasons. Now, we’re looking forward to expanding to make the most of all our skills. His husband is the current parts and services director. He is responsible for $13.3million in parts and service sales each year and maintains a large inventory. His 65 employees report to him. He will also mentor the owner with regard to the finances.
The financial projections are a summary of the expected growth.
The relocation of the farm into its new facility. They show the potential for future growth by securing a facility big enough to handle the ever-growing marketplace. We expect profit for two reasons. First, we timing our market expansion in a crucial time when the Pennsylvania thoroughbred breed industry is entering its biggest growth phase. Second, our services to clients, and their bloodstock, are outstanding. It is simply amazing.
1.1 Keys to Success
A targeted marketing plan using modern technologies and traditional formats.
We offer a high-quality facility that is attractive for our clients.
We will deliver the service promised by our facility images and marketing. Ereidi Farm has built its name by exceeding clients’ expectations. Our attention to detail and our commitment to our clients remains unsurpassed within the industry.
1.2 Mission
Ereidi Farm was established to help clients increase their chances of investing in thoroughbreds. They provide high quality care, personalized care, and training programs in safe facilities that are staffed by skilled, caring staff. Each member of Ereidi Farm demonstrates a deep commitment towards our clients. We believe communication, unquestionable honesty and our ability offer ‘#8220’ Full Circle services are key to the farm’s growth.
1.3 Objectives
A turn-key facility can be purchased with financing if it is situated on a parcel in a development area. Real value must be attained by the facility, which must sell for less than the cost of construction. The land parcel must also be suitable for other than farming, to allow for long-term development possibilities. It must have excellent interstate connectivity, both locally and nationally. You need to find land in an area that is suitable for horse farms.
Closed sale of farm property to raise approximately $300,000. Capital to reinvest in business expansion.
Relocate to a larger facility and achieve break-even within one year.
Maintain a healthy net profit for the second- and third years.
Imagine if your mail carrier delivered your mail directly to your front door. Then, they also took the stacks of papers off your desk and put them in the right folder in your filing cabinet. MyHaystack.com will deliver, organize and file all of your documents electronically. MyHaystack.com can store product owner manuals, financial statements, insurance policies, and other information. A digital gatekeeper helps protect your privacy by allowing access to your files and letting you know what information has been added or deleted.
In addition, you may choose to accept promotional offers that are tailored to your needs based on the contents of your filing cabinet. Because all transmittals pass through MyHaystack.com, your contact information is never distributed for marketing purposes. MyHaystack.com gives you rewards points when you register a new user account and agree to share information with service and product providers.
MyHaystack.com generates revenues through permission-based marketing and consumer market research. The company distributes targeted advertising messages directly to consumers. This allows the consumer to control the content and source of the advertising that they receive. MyHaystack.com also provides aggregate consumer ownership and purchase data. For a monthly fee, business clients can access the data.
MyHaystack.com is an organization system that organizes most commonly used information in a home filing cupboard. The service makes user documents and information more accessible while minimizing the level of user maintenance. MyHaystack.com allows users to access electronic product and insurance information, financial records, as well as financial policy information. The user interface of the organizational structure is interactive and simple to use. This includes personal search, archiving, retrieve, and retrieval capabilities. The type, frequency, source, and origin of Individual Filings or Dynamic Postings that they receive are all controlled by the users.
1.1 Objectives
MyHaystack.com revenue and traffic goals are as follows:
Total Users Base
Client Base
Projected Revenue
Year 1
4,520
30
$18,808
Year 2
34,995
145
$1,256,400
Year 3
99,985
350
$7,737,661
1.2 Keys for Success
MyHaystack.com – Key benefits
Consumers have complete control over personal information that is shared to service providers or goods.
The interactive system maintains user profiles and allows for the granting of permissions.
MyHaystack.com improves, rather than degrades, the relationship between the supplier and the consumer through permission-based communications.
MyHaystack.com market research is based on long-term relationships with consumers.
The Creature Nannie doggie foster arrangement is at Sara Sloth’’s home. Customers can leave their dog at Sloth’8217’s home and it will be surrounded by people every day. It has its own bed and is taken out for walks twice daily. There is also a one-acre fenced in backyard that customers can explore. Creature nannies are a great alternative to a dog kennel. They get attention every day and have lots of opportunities to exercise. The children can allow the guest dogs to sleep in their rooms (under the beds if they prefer). The dogs can be considered temporary members of the household. The Creature Nannie offers this specialized attention as they are equipped to handle only four dogs simultaneously.
Although The Creature Natnnie will compete directly against kennels and offer superior services, they are still a viable option. The Creature Nannie will soon be in full capacity once word gets out. The Creature Niche will achieve profitability quickly and generate revenues of $18,000 annually by year 3.
1.1 Objectives
These are the goals for the first 3 years of operation
To create a service-based firm whose goal is exceed customer’s expectations.
To increase the number clients by 20% each year through superior performance, word-of mouth referrals and superior performance.
To start a business from home that will be able to survive without external cash.
1.2 Mission
The Creature Ninja’s mission at Creature Nannie is to provide the best canine foster care services. Customers are what we exist to attract. This maxim will guide everything else. Our services will exceed the expectations of our customers.
1.3 Keys to Success
The Creature Nanny’s secret to success is building a loyal customer base.
Fiberglass World, Inc. (Fiberglass World) is a start-up manufacturing company with patented products that will revolutionize the building industry. Fiberglass World is the exclusive manufacturer in the United States, and protected by a licensing agreement with the inventor of the Fiberglass Plate Products, Mr. John Thompson.
Fiberglass World’s head is Mr. Thompson. He has extensive industry research experience as well as direct knowledge. Thompson has been involved with fiberglass for over 40 years and has seen many innovations in the automotive, construction and aviation industries. Since long, the construction industry has needed to innovate. This is what prompted him to develop an insulative fiberglass roof tile that can be manufactured in any color desired, and is price competitive. The same technology was used to create the exterior fiberglass panel. Both products have the moldable, textured appearance of stucco.
Fiberglass World produces insulative fiberglass roof tiles as well as exterior insulative fiberglass structural wall panels. These products can be called Fiberglass Plate Products, or Fiberglass Plate. These products are protected by two United States patents.
1.1 Mission
Fiberglass World strives to be the majority provider of this breakthrough product. Fiberglass World is committed to achieving this goal by ensuring high quality, prompt delivery and competitive pricing.
Success: 1.2 Keys
Fiberglass World has designed insulative fiberglass roof tiles, and insulative fiberglass structural exterior panels.
Fiberglass World is America’s exclusive manufacturer and is protected by a license agreement with the inventor.
The company will control its production line to assure that quality is met.
Circuit Fitness Importing was established as an Oregon LLC. Circuit Fitness Importing was formed to be the exclusive importer for the innovative Esercitazione Diritta (Exercise Standing), fitness equipment from Wega Corporation. Circuit Fitness Importing has been granted exclusive rights to import this patented equipment. It is already popular in Europe and the U.S.A.
The Market
American sports goods have a lower market share than the American fitness market. It has sales of $5.8billion. The last 10 years has seen significant spikes in membership and usage of this equipment. Americans are now realizing the impact of unhealthy eating habits, lack of exercise, and poor diets on their daily lives. Fitness participation is on the rise. Circuit Fitness Importing identifies three customers who are particularly appealing:
Distributors- 60% of sales of equipment are made through this distribution layer. These sales are mainly to independent clubs.
Health Clubs- Another large customer segment with $565 million in sales is expected for Year 1.
Vertical Markets- These nonfitness industry facilities boast over 30,000 facilities.
The Product
Esercitazione Diritta by Wega Corporation is the company’s flagship exercise equipment. This patented technology can be used for strength equipment. All other strength fitness equipment manufacturers have users placed in a seated position when performing the exercises. Esercitazione Diritta has the user standing. This is advantageous for several factors. This strengthens the lower body muscles, which hold the body upright. It also helps to strengthen the central motor skills that are required to maintain an upright position in relation to the weight lifting offsetting forces. Circuit Fitness Importing is able to offer a competitive edge because Esercitazione Diritta has been protected by patented technology. Esercitazione Diritta’s design is on casters, which allow the units to be moved easily.
Management
Max Peruggio will lead Circuit Fitness Importing. Max has many accomplishments that will allow him to be able to carry out this well-researched model.
Project manager for civil or military projects with a budget exceeding $100 Million.
Highly skilled sales manager who has increased sales by tenfold in the span of two years for a design company.
Fluently proficient in English and Italian
Italian goods imported successfully into the U.S.A.
Circuit Fitness Importing can quickly increase its market share by combining exceptional products, an exclusive license to import the patented technology, and a skilled sales and project manager. Year two and three are forecasted to bring in $1.0 million, $1.2 million, and respectively. Net profit for the same years will be 6.0%, 6.98%.
1.1 Mission
Circuit Fitness Importing is committed to bringing the best and most innovative fitness equipment into the U.S.A. Circuit Fitness Importing will meet all customer expectations. By only offering the highest quality product with premium support, Circuit Fitness Importing will become the premier fitness equipment importer.
1.2 Keys To Success
Offer value to customers by providing the best and most innovative product.
Build strong relationships and anticipate distributors’ needs.
For maximum profitability, it is important to have tight financial controls.
1.3 Objectives
To become the U.S. sole importer of revolutionary new Esercitazione Diritta training system.
Valley Airporter will transport more than 20,000 passengers this year. To transport these passengers, we will purchase three brand-new 20 passenger buses to replace 14-passenger busses.
The new buses are needed because of the expansion of airport service. The schedule has been increasing over the years. There are now ten trips per weekday (Monday through Friday), and nine on Saturday and Sunday, 365 Days per year.
Valley Airporter operates out of Corvallis which is home to Oregon State University. Over 18,000 thousand students attend the university. Corvallis also has more than 120 high tech businesses. There is a small airport at Corvallis, and another in Eugene, 50 miles south of Corvallis. However, most people prefer the Portland International Airport which is 70 miles north.
Bob and Mary Wilson, co-owners of Valley Airporter, will invest in the purchase of the new vans. They will also be eligible for a long-term commercial loan.
1.1 Mission
Valley Airporter’s mission has been to offer safety, convenience, as well as comfort to all of its customers.
Success Keys 1.2
Valley Airporter’s chauffeurs have commercially-certified drivers and are professional, experienced, and professionally certified.
The office staff are professional, friendly, and helpful. They even go beyond the call of duty to assist customers.
Valley Airporter, a caring company, donates their time and services regularly to community schools and other groups.
Chef Vending, LLC, a family business, specializes in the import of vending machines and commercial food and beverage equipment from Spain. We aim to be the first to market with innovative, high-quality vending equipment in the vending industry. We plan to establish our own vending outlets in the Southern Florida and Central Florida areas. We plan to supply innovative, high-quality equipment and participate in the $321 million food & drink industry. With the establishment of one strategic alliance with a national brand name in either of our vending lines, we expect to easily exceed our financial forecasts.
The Company
Chef Vending is committed to being the market leader in the introduction of innovative, high quality vending machines as well as restaurant equipment. We are committed to meeting the needs of all our customers through personal contact and great relationships.
Chef Vending, LLC is a Florida privately-held corporation. It maintains an office in North Miami Beach, Florida, as well as a small warehouse.
Three of the four investors in the company have full operational responsibility. Javier Palmera and Mauricio Odonez, the co-founders have extensive industry and entrepreneurial knowledge. Charles Mulligan is an experienced financial manager and operator.
The Products
Chef Vending will offer two product lines for each market. Our vending products will include our Sandwich Express machine, Fresh Orange Juice machines and our Multi-line dispenser. Our restaurant equipment products will be toasters, espresso makers, and fresh juice squeezers.
Sandwich Express, one of our innovative products, is a machine that offers functions and benefits not found in the current vending machines. This gives Chef Vending an edge over other established vendors.
In the future, we plan to expand our current line. We are currently planning to add a larger Sandwich Express, which will have a greater selection of sandwiches, as well as a more diverse product range like pizza. Additional products are still in development.
We are also interested in establishing supplier relationships with major sandwich and juice companies. This would allow Chef Vending machines to be supplied to national companies and allow them the opportunity to brand the machines with their product lines.
The Market
According to the Automatic Merchandiser magazine’s latest State of the Vending Industry Report. Revenue from U.S. Vending Consumables was $24.5 Billion last year. That is an increase of 4.9%. Small companies, with sales of less than $1 million, accounted for 5.8% of the market and had projected sales of $1.35 billion. Three quarters (75%) of all vending companies are in the small category.
The industry’s largest product segments are snacks and cold drinks. These two categories are the main driving force. According to the Automat Merchandiser (AM), food sales increased at a rate exceeding 7% in 2013. The growth in cold storage machines was even greater at 42% last year, while shelf-stable products suffered.
According to the National Restaurant Association (NRA), restaurant revenues are projected to exceed $321 billion. This is a huge and vital industry for our economy. It will be a boon to suppliers.
This all shows that a company that is innovative and fast-moving can gain significant market share quickly by introducing new products to customers of vending machines/restaurant equipment.
Chef Vending will market its machines to three distinct market segments including; distributors, branded sandwich and juice manufacturers, and end users. We will be focusing on restaurants, hotels, and equipment suppliers for our restaurant equipment business.
Financial Considerations
The initial startup cost for the company is approximately $157,000. $125,000 of that amount will be paid by a ten-year SBA loan. We will need to borrow $2,500 for short-term financing, while the remainder will come from investment capital.
Our monthly break-even point is approximately $93,000, or 27 vending machines. We expect to achieve a higher level of sales due to the attractiveness and functionality of our innovative vending machines. On $2.8 million in sales, we expect to make $500,000 in net profit.
1.
1 Objectives
Chef Vending’s objectives in our first year of operation are:
You can sell 400 vending machines.
Directly place 10 vending machines, that we will operate, in the South Florida area.
We are able to achieve $500,000 sales for our restaurant equipment line.
Our growth goals for the next two years are:
Increase our vending machine, equipment and business growth by 20% per year.
Grow revenues by 25% in our directly operated vending machines.
1.2 Mission
Chef Vending’s goal is to be the industry leader in providing innovative, high-quality vending machines as well as restaurant equipment. We will satisfy our customers’ needs wherever possible through close customer contact and strong relationships. Chef Vending will generate enough cash flow to continue its stability and fund future growth. By providing a welcoming, family-friendly environment for our employees, we can add value to our community.
Success keys 1.3
We must focus and work hard as a start-up company that is new to the market and introduce new products. The key to our success is:
Quality service and support, Chef Vending recognizes that Chef Vending’s success relies on the relationships it is able to build.
Innovative, quality products that are able to both expand existing markets and create new ones for our customers.
