Like New Carpet Cleaning in Danbury will sell carpet cleaning and upholstery services to Fairfield County residents and condominium owners.
The initial customer base will be homeowners with a high percentage of their floors carpeted, within a 5-mile radius of Danbury, CT, and soon within all of Fairfield County. Sales are projected to grow at 25% per year as the business expands into new markets. The goal is to be profitable only if the company grows significantly and becomes a major market player. It will be able to afford significantly lower overheads and have an infrastructure that will enable it to grow in the future.
Ziele
Like New Carpet Cleaners seeks to establish a substantial foothold in the local carpet-cleaning business in Fairfield County, CT, and position itself for expansion either through company-run offices or franchising. These are the goals:
Within one year of launch, to receive a 95% or four-star rating on customer review services such as www.yelp.com and the Better Business Bureau.
Within three years of its launch, Fairfield County had served 10% of Fairfield County’s homes with carpets.
Within five years of launch, to serve 25% of homes with carpets in Fairfield County.
Mission
Like New Carpet Cleaners will bring simplicity and automation to carpet cleaning service for homes, helping homeowners maintain beautiful carpets and a beautiful home and saving them from the cost of replacing carpets.
Keys for Success
Customers will find it much easier to order, schedule, or pay for carpet cleaning services online.
Provide a good customer experience, with a well-trained cleaning crew, and quality assurance with a 30-day money back guarantee.
Use environmentally friendly cleaning products and stay up to date on new breakthroughs in safe and earth-friendly products and processes.
OSS Telecom Technology in Bend, Oregon is a branch of OSS Telecom Technology Taiwan which is a $300 Million steel conglomerate. To explore opportunities in the telecom industry’s operations support systems (OSS), the main company was created. They have 24 telecom operators that use their software.
OSS Telecom Technology intends to pursue several objectives which will allow them rapid market penetration. The first objective is the creation of a high quality, high value product for telecom companies. It is crucial that internal operations can develop top-quality human assets by offering training and other incentives. Lastly, OSS Telecom Technology will pursue a customer intimacy model. This particular business model will ensure that customers are satisfied.
The products
OSS Telecom Technology is a provider of OSS-based products for the support of the telecom industry. CARIBOU, which is a subscriber billing solution, was their first product. Within the CARIBOU package, traffic processing, bill generation, accounts payable, system administration, packaging, and customer care and administration are addressed. Each module within CARIBOU consists of its own robust application.
OSS Telecom Technology also offers the MEDUSA product. The MEDUSA product is a network support solution that allows for configuration, control, as well as management of network components.
The Market
The potential market for OSS Telecom Technology’s products is enormous. This is evident by the seemingly unstoppable growth in the telecom industry. The telecom industry is the largest growth industry at the moment and has contributed huge capital market gains. As a subset of the telecom sector, cell phones are growing at rates that were once unimaginable. One example is that the industry predicts that within two years, cell phones will be used by 65% of all children between the ages 10-15. Broadband Internet service is also expected to see record penetration. In three years, it is projected that 85% percent of the population will have broadband access with 60% of them subscribing.
OSS Telecom Technology aims at two market segments. The first segment is Tier 2 telecom operators. This segment has an 8% annual growth rate and 481 potential customer. Tier 3 telecom providers will be the next targeted market segment. While the annual growth rate of this segment is less at 6%, there are more potential customers, 2,011.
Management Team
OSS Telecom Technology has put together an experienced management team to lead the organization through this dynamic industry. The industry experience of the assembled team played a major role in their selection. Because the telecom industry is highly technical, it is crucial to have detailed information and insight into this niche sector. Victor Smith has been appointed CEO. Victor has 25 years’ telecom experience. The last 12 years Victor has severed as COO of Atlas Telecom, a major player. Kenneth Jones is another Atlas Telecom executive. Kenneth Jones, who is the Executive vice president, has previously served as an executive at Harris Corp and NCR Corporation. Kenneth was involved in a variety of projects and brings a unique skill set to OSS Telecom Technology. James Jackson is an Executive Vice president with experience from IBM and Atlas as well as Mosaics, Lotus Development Corporation, and Mosaics. Ken Smith, a subject matter expert from MIDCOM Communications or US Intelio Networks, completes the management group.
OSS Telecom Technology will achieve the Break-even point by leveraging its strong management team and superior product offerings. After a Net Loss in year one, Net Profit will become positive at the end of year two, but will leap up in year three. The forecast for OSS Telecom Technology sales is moderate in year 1, but will see a large increase in year 3.
1.1 Objectives
OSS Telecom Technology’s operating system is designed to meet our objectives, which include:
Developing OSS Solutions for Telecom Operations.
Bringing high value, high quality products to market.
Through training and competitive incentives, we aim to develop human capital.
Implementing a customer intimacy model.
1.2 Mission
Our mission is to provide high-quality, convergent OSS solutions for telecom operators around the world. These scalable solutions will provide unparalleled support to allow for flexibility and meet–s needs.
Meet or exceed customer expectations
Success keys 1.3
Strategic Imperatives
OSS Telecom Technology makes clear strategic choices to fulfill its mission. These choices are based on two key elements:
The OSS market
The capabilities of the company
These choices are key strategic imperatives, which OSS Telecom Technology will pursue to become a leader within the OSS market. The telecom market has three levels. Tier 1 are operators with a subscriber base above one million, Tier 2 are operators with a subscriber base between 100,000 and one million, and Tier 3 operators are those with less than 100,000 subscribers.
Value-focus OSS Telecom Technology will target Tier 3 operators by providing fully featured, scalable, and reliable service and products at affordable prices. OSS Telecom Technology’s software products will have a lifecycle cost that is 20-40% lower than Tier 1 competitors like Kenan and LHS, but still offer all the services and features offered by these companies. OSS Telecom Technology’s features and services will outshine any Tier 3 competitor, Moscom.
Wireline & Product Portfolio OSS Telecom Technology’s product range will change from Global Systems for Mobile Communications. It will now include other wireless, fixed and Internet-based billing solutions. OSS Telecom Technology has already expanded its product offerings to include local loop billing, convergent billing, and other key customer needs.
Engineering Center of Excellence: OSS Telecom Technology will continue to develop its low cost, high quality software development and programming center in Taiwan, which provides significant cost advantages over U.S. and Europe-based competitors.
Consulting Services: OSS Telecom Technology will combine consulting services with products to develop strong customer relationships and advance its product offerings. The provision of consulting will allow us to be more specific and relationship-driven with our customers. OSS Telecom Technology will pursue those projects which can be made into products and marketed to other potential customers. OSS Telecom Technology uses strict criteria when deciding on which consulting service projects it will undertake. The project will be canceled if it is not possible to “productize” or replicate the solution that has been developed.
Selling Channels – A multi-national team of marketing and sales will establish both direct and indirect sales channels. OSS Telecom Technology established a network with experienced and incentivized marketing and sales personnel in order to maximize the opportunities in each area. These teams will create both direct customer relationships (through systems integrators and switch manufacturers, for example) as well indirect channels. OSS Telecom Technology will gain significant leverage through the indirect channel partners. OSS Telecom Technology will dedicate resources to developing its indirect sales channel partnerships. Partners such as Compaq will allow OSS Telecom Technology to gain geographic reach, credibility, and customers which would not otherwise be possible. Specific partner support programs will be put into place to ensure cultivation of these partnerships.
Consulting firms are needed to help start-up businesses in Cambridge decide how to market and grow their business. Research has shown that these businesses often fail because they lack the resources to make the right decisions. Helping them keeps people employed and the economy going strong.
Solution
The Cambridge Strategy Group, L.L.C. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.
Market
The market’s customer needs are what define the target market. There are also the forces that operate within the market. Market attractiveness is determined by market size, market growth and potential profit.
Concurrence
There are many competitors in the Cambridge area. They fall into four categories: segment rivals market rivals generic rivals structural rivals.
Why Us?
The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.
Expectations
Forecast
The market for Cambridge Strategy Group’s services are huge. In the beginning, the three founders will work part-time for this venture and keep full-time positions in other corporations. We will evaluate how we can expand our operations and consider expanding the business, as detailed in our strategy.
Financial Highlights by Year
Finance is required
The three managing directors will each contribute $115,000. John Gordon will contribute $40,000 while Todd Kuczaj will contribute $40,000 and Ben Cordell, $35,000.
This is a sample plan for an hypothetical investment company that invests in other companies. The hypothetical Venture Capital company starts with $20 million to start its initial investment fund. It invests $5,000,000 in each of its four initial companies within the first month of its existence. It receives a monthly management fee of two per cent (2%) of the fund’s value. It pays salaries and expenses to its partners and employees from the management fees.
The cash flow table lists investments as long-term investments. They are also included in the balance sheet as long term assets. These investments are visible in this sample plan for the first few months.
One of the target companies fails the third time, and $5 million is written off. You’ll see that the result is a $5m sale of long term assets in the cashflow and a balancing in of $5m in sales costs in the profit and losses. It results in a loss that year and a write-off. This results in a tax deduction and the investment balance is increased to $15 millions.
One of these target companies will transact $50 million for the fifth consecutive year. As you can see, there is a $45m equity appreciation in sales forecasts and a $5m sale of long-term assets. There’s now a $45million profit. Meanwhile, the balance of long term assets drops to $10million.
This is a simplified example. The business model holds long-term assets and waits for them to appreciate. It doesn’t track the value of assets and doesn’t record write-downs of assets after they are sold. Sales and cost-of-sales are the appreciation of assets and their write down, as well the management fees.
This explanation has been broken into key topics and copied to be linked to the tables. These are:
Candlelight Cichlid Breeders, (CCB), will provide rare tropical fish for aquarists that cannot get them at their local pet stores. CCB ships live fish to its customers’ doors in just one to two working days anywhere in the continental United States. CCB also provides fish to local tropical fish retailers. CCB provides convenience and variety that are not found in the traditional industry of tropical fish selling.
Candlelight Cichlid Breeders’#8217 will have livestock watering systems and aquariums as their assets. The tanks and the troughs will be contained within an insulated steel construction.
Shawn Halsey will own CCB as a sole proprietorship. For the first two year, Shawn Halsey is expected to manage the business fully by himself. As the business grows, Mr. Halsey will add a general assistant to assist him in all aspects of operation.
The Product
Candlelight Cichlid Breeders can provide rare tropical fish in the Cichlidae family. They are well-known for their bright colors and aggressive behavior. CCB will breed up 30 different species, as well as import fish that are difficult to keep in captivity.
As CCB develops, we hope to offer more live plants, unusual cichlids as well, new South American catfish species and some of the more commonly-used cichlid species. We do not plan to offer sales outside of the U.S.
Market
Research shows that fish keeping ranks second in popularity in the U.S., behind photography. We estimate that there will be seven million people who live in the U.S. with an aquarium. Our site will be viewed by approximately 5% (350,000) of these internet users within a year. 2.5% (8.750%) of these potential customers will purchase fish.
CCB sees this opportunity as most people do not have the means to access fish shops that sell a variety of cichlid species. You won’t find some of the most fascinating and beautiful cichlids in these shops. Furthermore, the current online fish sellers do not have any background and care requirements information for the fish that they sell. CCB offers both information on the species and the option to order the researched fish online. CCB will be operating in a niche market where established customer loyalty provides significant competitive advantage. CCB will provide a site that is comprehensive and encourages customer loyalty.
The company targets two market segments in the fish hobbyist business. These are direct online sales to tropical fish collectors and fish retailers in the company’s local area. The largest market segment in CCB’ will be Internet users that live in the U.S. continental and own an aquarium.
Projections Financial
The start-up expenses include costs for building and equipment. A bank loan, an investor and a small owner investment in the initial inventory or equipment will all finance the start up costs.
We anticipate that we will achieve our ultimate goal of selling 50,000 units by 2005’s first quarter, when our breeding stock reaches its peak maturity. Because of the industry’s high margins as well as high inventory turnover, this venture should be profitable.
1.1 Objectives
The CCBՉ۪s most important targets are:
Get reliable and fast shipping services.
Sales exceeding $10,000 per month
Maintain an inventory turnover ratio of six.
1.2 Mission
Candlelight Cichlid Breeders (CCB), which will provide rare tropical fish from Cichlidae, to aquarists who are unable to obtain them at their local pet shops, will be available. CCB will breed up to 30 different species of cichlids. CCB will also import fish that are not easily bred in captivity. CCB can ship live fish anywhere in the continental United States to its customers within one to two working days. CCB will also supply fish to tropical-fish retailers within 100 miles of its breeding center. CCB will provide convenience and variety not found in the traditional tropical fish selling industry.
1.3 Keys to Success
Efficiently breed several species of tropical fish.
Customers are delivered the fish quickly, and they are delivered promptly.
Establish a solid reputation in the fishkeeping community.
Assure that search engines large and small link to your site.
This business launches in the right climate. There are increasing concerns about terrorist activity and a growing political climate. The business will target large retail stores and building management companies first in order to establish a strong base of clients in Coastalburg.
Solution
Batten-Hatchez Security removes the concern for clients who need security guards for their events, buildings, or facilities. The company provides exceptional customer service and in-depth training of their employees.
Market
[Note – Marketing info is out of date. It is only included for illustration. Dates have been altered.
According to IBISWorld there were 41,000 security service firms in the U.S., with 56,000 locations. The average size of a firm was $700,000 revenue per year based on these numbers, meaning that the industry includes both small and larger companies. As long as you meet the basic legal requirements, there are no barriers to entry. Capital investment is also very low. The industry depends on a supply of labor, often using retired police officers as security guards.
As security guard services are sold business-to-business, marketing and advertisement is generally targeted on the markets and industries the security companies seek to serve. Businesses generally search for security guard providers on the Internet or through referrals from other companies they trust.
Competition
[Note – Marketing info found here is out of date. Dates have been changed.]
Top players in the industry include Securitas AB, Allied Security LLC, The Brink’s Company, and G4S plc. Huge players provide services for a huge range of markets, including governments, chemical and petrochemical, colleges and universities, commercial real estate, financial institutions, health care facilities, manufacturing and industrial, residential communities, shopping centers, and temporary security services.
Why Us
Batten-Hatchez Security removes the concern for clients who require security guards at their events, buildings, or facilities. The company provides excellent customer service, as well as in-depth training and support for employees.
Expectations
Forecast
The business expects respectable revenues of in the initial year, nearly doubling by the end-of-the third year. Based on the ratio of guard labor costs to billings, gross margins will be comparable to the industry average. After the initial funding and launch, the business will have a lean second year. The establishment of an office in the second and training space the third year will allow it to expand via its own financing. Once the business has proven to be viable in additional cities, it may be sold to the founders and investors.
J-J Enterprises is owned by E. Jane Prenuer and her husband, John A. Prenuer. While primarily operating the Web store, Country Crockery at www.countrycrockery.com, the owners are also vendors at consumer gift shows, home and garden expositions, summer fairs and festivals; these events help us to promote the Web store. Despite the slow recovery in the national economy, online purchases and visits increased dramatically by the third season.
The owners of J-J Enterprises believe that continued growth of the business can be accomplished with:
Major revamping of the Webstore (currently in progress) and increased promotional opportunities.
Sponsoring special community events, and fund-raising for local organizations
Renovation of an existing building for safe storage and efficient packing and shipping.
Increasing the number/events targeted at upscale consumers.
Buy seasonal and regularly-stocked inventory in larger quantities to obtain better price breaks
While the sales growth has been anticipated and welcomed, it has come a little late for financial recovery of debts incurred to reach this point. We need financing to fix our existing storage space (our barn), pay off outstanding debts, release credit lines for product purchases, and make advance payments required for space rentals at markets, festivals, and other events. Finance will allow us to seize opportunities to purchase and sell “ground floor” products before they are made available by other vendors on the circuit.
Young people are not able to find skilled jobs in the local community. High school students are expected to be employed for packing, shipping, stocking, and other business-related activities. Our experience and education can be beneficial to these students. We hope to be role models to them, encouraging them towards further education and pursuing their entrepreneurial ambitions. In addition, we will sponsor special events (e.g. Summerfest,â#8221; 4 th Of July activities) as well as fund raisers for local charities (schools and churches, etc.).
Our main suppliers make in America so our sales contribute to American jobs. We continue to seek out and direct-buy American-made products that we can offer at reasonable prices and receive a fair profit. We also have the potential resources to procure high-quality and easily sold merchandise for fundraisers if we have sufficient funding.
We are looking for $40,000 long-term loans to help finance the renovation of the barn and restore it to its original use as a warehouse. Also, to maintain positive cash balances over the period we are working on the renovation.
1.1 Mission
Company Mission
Country Crockery is about celebrating the home. Our mission is simple: to create unique and affordable home accents, gifts and gifts that will appeal to the stylish and quality-conscious consumer. Our products will be available online as well at many festivals and shows.
Customer Creed
Country Crockery is proud of its customer service and good communication. We guarantee satisfaction with all our customers’ purchases.
Employee Pledge
Employees will feel valued and respected in an environment that encourages hard work and provides training opportunities in a variety business activities.
1.2 Objectives
Continue to provide unique quality home and gift products at reasonable prices on the Internet and at consumer home/gift shows;
Minimum total revenue of $125,000 at the end of year 1
In order to attract more customers, you need to grow and maintain your web store.
In the second year, you can expect an increase of around 45%
Realize an annual growth of approximately 20% in year three and each year thereafter;
You can build a following by attending a set of road shows that run 24-36 times per year.
Find additional quality products to add to our product range.
1.3 Keys to Success
These factors will make the company’s greatest success possible.
Home-based services that minimize overheads and maximize profit margins.
The products should be of high quality and provide value for the consumer, while also allowing consumers to express their personal style.
Spoontiques Pin Art, Ear Art, and other discontinued products can be obtained by customer service. Customers are also encouraged to make repeat purchases and refer others.
Email and postcard mail communications with our customer base.
A visible, accessible and welcoming Web store to position us as the preferred choice for our products and services within the marketplace on the Internet and local communities in our 4-state region.
It is important to practice daily management tactics in order to develop and sustain a business that is growth-oriented and profitable.
EbonySun will be the largest entertainment complex in the Gotham/Metropolis region. Mr. Clubb is the owner of 12 Gotham nightclubs and casinos. His extensive experience will help him launch the next all in one party place. EbonySun’s 400,000 square foot venue will allow people to have fun in a different way. There are 10 distinct themes of nightclub rooms that EbonySun offers. The facility can hold between 10,000 and 17,000 people on any given night. The goal is to provide a unique nightlife experience for all adults aged 21-40 living in the Gotham/Metropolis area. The facility will include 4 restaurants featuring different themes, 10 themed club rooms, 10 individual offices and training and conference spaces, as well 2 VIP rooms. It also includes a large sports center complex that can entertain all types of people from the area’s colleges and businesses.
The entertainment area will feature a unique outside swimming pool that features waterfalls and mountains. There will be parking for up to 50,000 people, as well as 4 landing areas for helicopters. This is ideal for high-profile business executives. This unique entertainment location is convenient to 150 universities and colleges making it more attractive to college students.
EbonySun Entertainment resort will hold live concerts. It will have different themed club areas with entertainments such as South America’’s wildest party, the world’’s largest dance floors and water bars, Oxygen bars. New Orleans entertainment theme, 60’’s and 70’’s music entertainment, rooms featuring galaxy themes, country dancing central, rock and hip-hop floors, Broadway themes, and others. The Sports Center boasts 100 TV stations that will show different sports events, and more than 200 gaming devices.
The goal is to provide a unique nightlife entertainment resort unlike any that exists anywhere in the U.S. at this time. The EbonySun Entertainment Resort can attract and serve 8,000,000 people in the Greater Gotham/Metropolis.
To fund construction of the facility, and support its cash reserves during the first year, we are seeking $7.96 Million in equity financing. In addition to an equity stake in the company, investors will receive dividends up to three times their initial investment starting in the third year. This entertainment resort business plan was created to assist in the establishment of the venture, as well as seeking investment. You can find details on the investment opportunity in the financial topics.
Objectives
BigBank Corp management identified a need for a unique Nightlife entertainment resort in Gotham/Metropolis. With its proximity to hundreds of colleges, the resort will generate good revenues through entertainment. EbonySun’s goal is to create a nightclub with multi-national themes and sports and dining options to provide unique entertainment for Gotham college students and business executives.
Make your mark as a leader for Nightlife Entertainment. Make your facility unique by offering 10 different themes, multilever bars, live concert, multi-leverbars, various national themed rooms, huge dance floor, VIP luxury entertainment, etc.
Grab the opportunity to capitalize on a great location that has no rivals at large scale
By diligent management, you can maintain tight control over costs, operations, and cash flow.
Create happy customers by providing a unique customer experience
Mission
EbonySun Entertainment Resort has a unique experience that provides nightlife entertainment. We offer high quality entertainment in a wide variety of themed nightclub rooms. Offer space for wildest dance and party events. People can enjoy a wide range of high-quality food options. Provide highest quality customer service through highly trained staff. Our goal is to be a step ahead of the competition. We want customers to have more enjoyment in their leisure times. Unique multi-national food options in top-class theme-based nightlife entertainment venues. We want to be the US’s leader in nightlife entertainment.
Keys for Success
Here are the keys to success in achieving your goals:
Service of the highest quality
Management of finances to increase profits by reducing operating expenses
Experienced management.
Creating a unique entertainment effect. Increase the number of repeat customers
Targeted Marketing using various advertising channels. Barriers to entry due to uniqueness of facility.
Securing financing
Maintaining and growing its referral networks to generate new and repeat sales.
As more people discover they can buy quality goods at a bargain price, we expect sales will increase steadily. We want to tap into retail markets with pricing that will encourage quantity shopping, and our pricing plans will attract consumers on fixed incomes.
Our target market is those with lower incomes in Bend and Redmond. This includes people of all classes, students and the elderly. They are often price conscious and seeking to find value for their money.
Concurrence
Consumers are looking for quality customer care, fair pricing, and a convenient place.
The competition is fierce, with location and customer service being key components. The selection of merchandise a store provides is also very important.
Why Us
The Dollar Store offers an assortment of exciting merchandise options at low prices. Dollar Store is dedicated to providing prompt and courteous customer service. Dollar Store employees will also receive professional treatment. They will enjoy a stimulating work environment and fair pay. Dollar Store wants customers to feel that they have received Fifth Avenue treatment at a discount price.
Expectations
Forecast
The Dollar Store will be able to successfully open and maintain operations through year one. The large capital investments of the owners will provide the public with a unique and innovative store that will cater to the needs of those on fixed incomes such as low income families, the elderly, and the large student population in the Bend area. The Dollar Store will have a loyal customer base, which will make it self-sufficient.
Kaolin Calefactors is an Oregon-based company that designs, manufactures and markets custom dishware. The designs can be anything that the customer would like, however, Sue Glazer’s genre is modern or popular art. A typical customer would be someone buying handmade gifts for friends/relatives or someone who is interested to own unusual everyday dishware.
Kaolin Calefactors gives Sue Glazer an opportunity to combine her passions for ceramics and make money.
Kaolin Calefactors will leverage their competitive advantage of a customer-centric business model to rapidly gain market share in the custom dishware niche. Month nine will bring profitability, and revenue for year three is projected to be $78,000.
1.1 Objectives
These are the three-year objectives.
To build a company that exceeds customer’s expectations.
To increase the number ocustom clients by 20% per year.
To create a sustainable start up business that turns a hobby into an actual business.
1.2 Mission
Kaolin Calefactors’ mission is to design and construct the finest dishware pottery. We aim to maintain and attract customers. This maxim will guide everything else. Our services will surpass the expectations of customers.
1.3 Keys To Success
Innovative design and a customer-centric approach are key ingredients to your success.
