Karaoke Bar – Bowling Alley Business Plan


Karaoke Bar - Bowling Alley Business Plan


Rockin’#8217. Roll has a traditional bowling alley, karaoke room, gaming parlor and restaurant. It is the home of Pelvis Restley – the King of Rockin&#8217. Rockin’#8217; Roll is a legendary bowling alley that rocks harder than any other. It also offers quality food, a wide selection of videogames, and legendary bowling.

Seattle’s bowling industry has a declining customer base in recent decades. Today’s seniors aren’t as avid bowlers as they were in the past. As Baby Boomers began to question their elders’ actions, they turned away bowling. Bowling, America’s favorite athletic event, fell out of favor.

Seattle lost its bowling courts as more people competed for the same customers. Further, the number and quality of future bowlers has been reduced by having fewer bowling lanes. The loss of bowling alleys has meant the loss of community centers and athletic events.

Seattle cannot replace the old bowling tradition, and it needs to bring back the culture of bowling. Pelvis Restley has been involved in the Professional Bowling Association since his youth and understands the need for revitalization of the bowling community.

These clients will often come to Rockin&#8217 if they are low income. The preparation of the menu and drinks will be heavily influenced by senior discounts. The King’s music and plastic seats will bring back memories of childhood for seniors once they are at the door.

Seniors can also be stimulated in the game room by the youths, and by adults competing for the title of champion in the bowling leagues. These customers will be drawn back to the comfort and excitement. Rockin&#8217′ Roll will invite seniors to join the organization of the adult and teen bowling leagues.

Entertainment industry customers flock to the most affordable and comfortable place they can find. Rockin’#8217’Roll offers separate Rockin’#8217’Roll environments for seniors, youths and bowling players in the visible but not audible spaces of the restaurant and lounge.

Rockin’#8217, Roll offers seniors senior discounts and youths low-cost video games and food, as well as tournament rates for nine bowling league games.

Pelvis has experience as a bowler in the local community and as a marketing and business analyst for the Professional Bowling Association. Pelvis’s previous experience will help him reach out to local and national bowlers when he is looking for leaguers.

Friends are more likely to introduce new customers to Rockin’#8217; Roller bowling. The reason for this is that most people only go out to their regular hang-outs, to places they feel comfortable, or to places where they will find their friends. When their friends request that they meet up for a Rockin’#8217’ Roll nine-game bowling league, bowling leaguers will discover the Rockin’#8217’ Roll bowling alley.

These customers will be welcomed by Pelvis Restley upon entering the hall. They will be treated as kings or queens in the restaurant, lounge, and bowling alley. They will then return to the Rockin’&#8217, Roll bowling alley to make new friends or find their comfort zone.

Pelvis will be able access his contacts from the Professional Bowling Association in order to encourage televised tours. By year two, bowling leaguers will introduce their friends to Rockin’ Roll. Rockin’#8217’ Roll will show its gratitude to its regular bowling leaguers in year two by offering fame and fortune at the Bowling for Dollars tournament.

Young people will want to find a place they can have fun with others their age. Teenagers of similar ages will be attracted to the place in two ways. A teenagers’ bowling league will be held at Rockin’#8217’ Roll on Saturday mornings. Second, Rockin’#8217’ Roll has all the latest video game consoles that teens love in a sound-proofed fishbowl hall where they can play their favorite songs on the jukebox. Parents can also see them from their bowling lanes.

Their parents will encourage the youths to visit Rockin’#8217′ Roll. Parents can enjoy listening to their Rockin&#8217, and they can also bowl with their kids while having the peace of mind that their children are nearby. A restaurant will also be open to cater for young tastes, with a wide selection of fryers and low fat fruit and vegetable snacks.

After three consecutive years of sales, Rockin&#8217TM Roll Bowling Lanes is expected to generate $718,000 in annual sales. Rockin&#8217’ Roll climbs the charts as Fremont’s most popular entertainment venue, so the business will become more efficient. It will also make more money per dollar. The progression of profit margin will steadily increase. Rockin’#8217 & Roll Bowling Lanes provides an opportunity to bring both entertainment and athleticism together in one community centre and to put bowling back onto the map.

1.1 Mission

The mission of Rockin’ Roll is to provide the highest forms of entertainment and quality dining to the Seattle community. We offer the best bowling, gambling, gaming, drinking, and singing around.

1.2 Objectives

  1. Year one sales of $437570, and year three sales of $718370

  2. Gross margin higher than 65%.

  3. After the third fiscal year, net income exceeds 10%.

1.3 Keys to Success

  1. Excellence in entertainment.

  2. Developing a community of regulars.

  3. A single league of bowlers can be transformed into a city full of bowling enthusiasts.

Children’s Website Business Plan


Children


Introduction

InteliChild.com gives bright children a safe place to interact and have fun with other kids, educators, the web, and the wider world. It generates traffic first, valuation for investors, and eventually commerce and profits. It provides a safe environment for children to play and parents and schools to purchase, as well as a creative, fair, and healthy work environment for employees.

The InteliChild.com ecommerce project is the natural progression of the InteliChild.com Internet site. The site will promote and sell select toys, books and software products. It will also produce Web products and Web applications that will increase market share, promote name recognition, and maximize efficiency.

The Company

InteliChild.com, the current start-up, has four employees. The California C corporation was created by the principal founders at 25% ownership. (Name Omitted) Capital partners acquired 50% of the company. The company has only one office. The initial website is at www.citruscoolkids.com.

Our core competitive advantage is the knowledge base that we have created in-house. Our competitor spends five to ten times more money on outsourcing than we do to companies that can provide services that we offer in-house. The same applies to InteliChild.com. Already having the SQL(tm), ColdFusion() programming skills, we will now add Flash(tm).

Products and Services

InteliChild will be offering a steadily increasing mix of three lines of products:

  • Toys and Games – carefully chosen toys and games that appeals to the target audience, their parents, and educators.
  • Books: there should be a selection of books that appeal specifically to the parents and educators of the target market, so that these interested adults can go to this site and order books about their children. In addition, of course there is also a selection of books to be ordered by and for the kids to read.
  • is carefully selected software to appeal specifically to the target market.

The Internet changes every three to six months, or faster. Therefore, our strategy for future development is to remain positioned with enough flexibility to adapt new technologies, and adapt to changes quickly.

The Market

InteliChild.com is experiencing an explosion in sales due to technology advancements in teaching fields and the acceptance technology as a teaching aid. We need to get approval from the school community, which includes teachers, PTAs, and special education programs, in order to enter the market.

These four areas are our primary targets:

  1. The children themselves.
  2. Parents.
  3. Educational institutions for children of the upper class.
  4. Self-teaching families.

We have plans to expand internationally, but our first launch will be in the US upper class. We know that the majority of our clients drive BMW&#8217s and have great taste. They spend more on their children than they do on their cars because they like the technology that we have built. They are also impressed by high-quality design and have high bandwidth connections.

Financial Considerations

Because we are determined to be the Internet’s dominant company, our start-up costs can be high.

The Breakeven Analysis indicates that we are at steady-state breakeven in the first one year.

The forecast for sales is based upon increasing website traffic and increasing the number of sales per session. From Year 1 through Year 3, sales are expected increase exponentially. The forecast obviously depends on traffic increase. We plan to lose money for at least three years while we build traffic and develop our position for the long-term future.

Objectives

  • Traffic measured in unique sessions: 100,000 user sessions in June, Year 1, 450,000 in December Year 1, 3.5 million Year 2, and 5,000,000 in Year 3.
  • Selling through, measured in dollar sales for each unique visit: December 1, 2012 saw a record high of $0.58; $0.83 in Year 2, and $0.92 the following year.
  • Value is the ability to attract additional investment at economically viable valuations. We need to attract

Moderate investment in this year and an additional large injection in Year 2, with a valuation performance that yields attractive Internal Rate of Return (IRR) for investors. The financial section shows IRR of greater than 100% for all investors. However, IRR is lower for seed and slightly lower for the second round.

  • Acquisition (IPO) or Initial public offering in Year 4 at a valuation greater than $20 Million. This assumes that earnings and sales are the market values, which are very high at the time this plan is written.

    • Mission

    InteliChild.com provides bright children a fun place to interact with educators, other kids, and the wider world. It generates traffic first, valuation for investors, and eventually commerce and profits. It’s a safe place for children to play, for parents to buy school supplies, and for employees to work in a fair and creative environment.

    Keys to Success

    1. Customers must be retained. The website must be simple to use, and can be viewed quickly. User satisfaction is an ultimate priority.
    2. If the project can capitalise on the traffic generated by InteliChild.com and convert the user sessions into dollars via the commerce site, it will succeed.
    3. InteliChild isn’t ready to hire more people so the sales process must be simple to manage and flexible enough.
    4. The e-commerce project will further establish InteliChild.com as a technology leader. It will not only bring in traffic, but also return traffic.

    Industry-specific Software Business Plan


    Industry-specific Software Business Plan


    Insurance Solutions LLC (ISL) will become the premier provider of Web-based property and contents valuation software to consumers, insurance companies and their affiliated organizations/partners, mortgage and small business lenders and their customers. ISL offers two products

    IV Software. The Web-based Insurance Valuer (IV), will give insurers the ability to much more accurately estimate risks that they are insuring. This will allow them to price these risks appropriately and offer customers enhanced services. Additionally, small business lenders and mortgage clients will have the ability to make sure that the collateral they use to secure their loans are properly valued and insured. This will help to reduce financial risk in the event of the collateral being lost, damaged, stolen, or destroyed. IV software is available for direct-to consumer sales. It provides an accurate, independent valuation of property and links to insurance agencies.

    Documents plus. Allows consumers to electronically store and retrieve vital financial, legal, and insurance documents. This information is accessible online from any location in the world. Our solutions will give consumers the assurance that their contents and property are covered. They also have the confidence that their financial documents, insurance and vital information are safe and accessible.

    The IV software is being sold to and successfully implemented in Australia by major insurance companies. This gives the ISL the ability showcase its operations and capabilities.

    Management Team

    ISL’s management has proven entrepreneurial and management skills to succeed with a rare combination of consulting and direct operational experience within the insurance and broader financial services marketplace. ISL is a privately held Limited Liability Corporation, (LLC), which is jointly owned and advised by its three chief officers as well as Michael Bartlett (the founder of ISL&#8217’s Australian affiliate International Cost Research). The three managing partners are president and Chief Executive Officer (CEO), Hugh Lloyd-Thomas, Chief Operating Officer (COO) Mark Purowitz, and Chief Information and Technical Officer (CIO) Mark Metcalf. A minority share is reserved for investors who are able to contribute an additional $92,500 towards our start-up costs.

    The Chance

    Our potential customers have expressed disappointment in the products of their competitors, and they have shown a strong interest in our solutions. Our projections for a strong net profit within the first year have been based on industry estimates, extensive research and the interest shown by potential customers. These projections are conservative and reflect the ability of our products to help the insurance industry increase their premium revenues by $4.7 billion annually.

    The Investment Opportunity

    The founders expect to buy the investment of $92,500 at $750,000, based on conservative projections.

    1. Keys to Success

    Our unique online data-retrieval systems that are complementary to the current insurance market will be key to our success. Our state-of the-art technology will allow us to:

    • Closely meet the needs of each customer;
    • Our solutions will be clearly distinguished from other providers
    • Provide exceptional service

    ISL will use a consistent and targeted marketing strategy to increase awareness and product visibility of our solutions. To enhance credibility, encourage growth and increase trust, we will establish a brand image and develop good client relationships.

    1.2 Objectives

    Our property and contents valuation software as well as additional solutions for insurance companies and consumers can be successfully and profitably marketed.

    • Clients of insurance companies can achieve sales of $3.0 Million by Year 3 thanks to solutions.
    • Web-based consumer solutions can also achieve $1.5million in sales by Year 3.

    1.3 Mission

    ISL will:

    • Provide insurers the ability to far more accurately assess risks, allowing them to price those risks accordingly and provide enhanced services and solutions to their customers.
    • The ability to lend small business and mortgage loans to customers

    means to ensure that the collateral they are using to secure their loans is properly insured, to minimize their risk of loss should the collateral property be damaged, lost or stolen.

  • Give peace of mind to your customers by assuring that your property and contents insurance is fully protected and that all of their vital insurance, financial documents, and information are safe and accessible.

    • Pizzeria Franchise Business Plan


    Pizzeria Franchise Business Plan


    The following plan, which draws on years’ of experience, promises to guide you down a path that will bring you prosperity. It is based off conservative sales figures. However, actual sales may be greater. These projections are real and will be used to determine the budget. 4 Moons Pizzeria should be able to show a profit in a matter of days. It will also increase sales and profits each subsequent year.

    1.1 Objectives

    The purpose is to lease a property at 555 West Blue Plum Lane. We will have to modify the interior to fit the Franchisor’s specifications. We plan to duplicate and massage the successful formula used by Franchisor. Our success will be our own. We will employ our own strategies. We will train our team to deliver outstanding service in customer service, quality food, and food preparation. These are our goals.

    • Be the first 4 Moons Pizzeria in Nevada
    • Franchisor’s pizzerias in Oregon are a model for providing the best quality products
    • Top-notch service delivered in a timely and efficient manner
    • For a low cost food price, keep our menu simple
    • Keep the fast-casual, competitive dining experience at the mid-range price
    • Use marketing strategies to build volume quickly
    • First year sales exceeding $677,000, with a 6% annual growth
    • Continue to grow and maintain a stellar reputation as the best pizzeria in your neighborhood

    1.2 Mission

    4 Moons Pizzeria exists for the purpose of generating sales and profit. Because we are a business that provides services, we will also be around to serve our customers. These two reasons for our existence are inextricable. The existence of one or the other aspect is contingent on its existence.

    • We will always offer a fresh product and welcoming environment
    • We will keep our staff happy, smiling, and well trained so that we can please all of our guests
    • We will strive to become the first destination of choice for those in our neighborhood and community
    • Our staff will have the opportunity to thrive and grow in a dignified environment.
    • We will support and contribute to our community schools and churches, as well groups and businesses.

    1.3 Keys to Success

    As operating management members, our policy is that we visit each table to greet, talk with or at least smile with all of our guests.

    We will respond to any feedback, negative or positive, and visit any table. We will try our best to please all customers.

    We will ensure that our staff are happy and successful.

    We will continue to strive for quality food, beverage, and service at all costs.

    We will always follow the proven methods of our franchisors.


    Used Sports Equipment Store Business Plan


    Used Sports Equipment Store Business Plan


    Nine Lives – An Outdoor Clothing & Gear Consignment Store in Eugene, Oregon is a brand new business. Nine Lives will be run by Jim Gearboy, a veteran of the outdoor industry. Jim is familiar with Eugene’s outdoors community and has developed his industry knowledge into a niche business that has no direct competitor.

    Nine Lives will take advantage of this amazing opportunity by offering a wide range of used goods that are not available elsewhere, excellent customer service and affordable prices. Jim Gearboy is the owner and has secured a location which offers good foot traffic as well as easy accessibility. Jim will be able to efficiently set up the store in order to increase sales, and give customers the highest level of attention. The store will be profitable quickly thanks to Jim’s passion for the outdoors and his knowledge.

    Nine Lives has a steady growth rate, with profitability in month six and revenue of $45,000 in year three.

    1.1 Mission

    Nine Lives’#8217 goal is to provide customers with high quality gear and outdoor clothing at affordable rates. We are here for customers to be attracted and kept. When we adhere to this maxim, everything else will fall into place. Our services will meet or exceed customer expectations.

    1.2 Objectives

    The following are the goals for the first 3 years of operation:

    • To establish a retail shop whose main goal is to exceed customers’ expectations.

    • To increase the number of clients served by at least 20% per year through superior performance and selection.

    • To decrease dependence on nonrenewable resources through the use of reused goods.

    • To obtain annual revenues exceeding $50,000.


    Computer Engineering Business Plan


    Computer Engineering Business Plan


    Todd, West, and Associates specializes in modifications to inventory management systems of all types. The company’s connectivity and network engineering expertise assures a complete wireless solution to warehouse management issues. Todd, West, and Associates brings over 15 years of industry experience to the ADC(Automated Data Collection).

    The staff of Todd, West, and Associates were previously employed by major companies in the industry that provided special wireless modification services for customers before starting this new company. Two of the industry’s leaders, CDS and Symbol, have already outsourced special modification orders to Todd, West, and Associates because of their unique perspective.

    1.1 Objectives

    These are the objectives of Todd, West, and Associates:

    • Position the company as a leader for warehouse wireless connectivity.
    • Every year, increase your client base by 20 percent
    • Create packaged solutions for warehouse management.

    1.2 Mission

    Todd, West, and Associates’ mission is to help customers improve their warehouse management systems. The improvement, modification and/or expansion of the warehouse data infrastructure will ensure that the business runs efficiently and smoothly.


    Independent Video Store Business Plan


    Independent Video Store Business Plan


    Independent Choice Flicks, a local video rental shop, is located in Eugene. It rents movies that aren’t often available at larger chains like independent releases and film festivals. Eugene has a market for these kinds of films as demonstrated by its general demographics (liberal educated, college town) or the popularity of Bijou Arts Cinema which is a first-run movie theatre that focuses on the same type of movies.

    The dominant Eugene stores have ignored this market. Although there are some films that do fit these descriptions they are not common. It is very difficult for large corporations market to this particular segment. This is especially with their current business model that places stores in all cities with similar themes and libraries, with a heavy focus on commercial releases.

    Through the use of ICF’s competitive advantage attention to customers, ICF will grow steadily to profitability. It does this by providing exceptional customer service and knowledgeable assistance. ICF also supplies movies that are in high demand in Eugene. However, other players have not yet addressed the demand, as they assume it is for the fringe. The Eugene fringe make up a large proportion of the total population. ICF will reach profitability within its first year. The company will expect to have over $230,000 in revenues by the end of year three.

    1.1 Objectives

    The objectives for the first three years of operation include:

    • We want to create a store that rents movies and exceeds customers’ expectations.

    • To create an alternative franchise movie rental shop.

    • To increase the number of clients by 20% per year through superior selection and customer service.

    1.2 Mission

    The Independent Choice Flick’s mission is to provide the customer with independent, non commercial movies. We exist to bring in and keep customers. Everything else will follow this principle. Our services will meet or exceed customer expectations.


    Airbnb Business Plan – Lean


    Airbnb Business Plan - Lean



    Value Proposition


    The Tracktown Townhome is a place where guests can enjoy a comfortable stay.


    The Issue


    Hotels and rental properties in Eugene provide comfortable stays but are typically overpriced when sporting events and university functions are taking place. They also lack details and amenities that can educate the guests about the local area and its past.


    Solution


    Tracktown Townhome Airbnb provides more than just comfortable accommodation. It offers historical, hands-on learning experiences as well as exciting amenities and entertainment that make guests feel like trackstars.


    Target Market


    The Tracktown Townhome appeals to young couples and families with children who are looking for an interactive vacation experience. The secondary target market is athletes and sports enthusiasts coming to Eugene for vacation or track events.


    Families with active children and young couples are the primary target markets:


    1. These people are physically active and seek to burn energy in the convenience of their Airbnb.

    2. They enjoy learning through hands on experiences.

    3. They’re tech-savvy and would love to have the chance to use the unit as a rental.

    4. A passion for sports and well-known athletes is a common trait.

    5. They want learning and entertainment to continue beyond the Airbnb.


    Competitors & Differentiation


    Latest Alternatives


    • Other rentals spaces near historic Hayward Field

    • There are a few local bed & breakfast

    • One boutique hotel near downtown

    • Many chain hotels offering standard hotel amenities


    Why us?


    Tracktown Townhome, an Airbnb, is more than a place to stay in Eugene. It offers unique experiences like gate-analysis treadmills, field history lessons, and fun amenities. Renters will be able to hear the cheers and feel the atmosphere of sporting events from their couch thanks to the Tracktown Townhome’s proximity to the university.


    Funding Needs


    The target property is priced at $400,000. The property will be purchased with 20% down, plus closing costs. 10,000 in minor renovations is needed. The estimated funding needed for furniture, kitchen outfitting, initial supplies, and initial funding of a “repair” fund is $25,000. The initial funding required is $120,000.


    Sales Channels


    1. Airbnb Website

    2. Other Rental Websites

    3. Travel Oregon site

    4. Zillow

    5. Insta

    6. Facebook


      Market Activities


      1. Instagram

      2. Facebook

      3. TikTok

      4. Blogs


      Financial Projections


      Ongoing expenses will include internet, TV & streaming services, utilities, yard maintenance, contributions to a maintenance fund, loan payments, taxes, and insurance. Costs generated by guests will include cleaning, general maintenance, and a welcome gift. With an initial occupancy rate of 60%, we expect to earn $300 per night with moderate growth over the next few years.


      Revenue:


      • 2023: $65,700

      • 2023: $70,000

      • 2024: $73,000


      Expenses/Costs:


      • 2023: $50,000

      • 2023: $52,000

      • 2024: $54,000


      Profit:


      • 2023: $15,700

      • 2023: $18,000

      • 2024: $19,000


      Milestones


      • Obtain necessary permits and licenses — May 1, 2023

      • Finish renovations — June 1, 2023

      • Add furnishings and amenities — June 22, 2023

      • Take professional pictures of the space — June 30, 20,23

      • Create and manage a website, social media accounts, July 1, 2023

      • Open to Business — July 15, 2023

      • Review forecast — September 1, 20,23

      • Incorporate Eugene Marathon event package — April 15, 2023

      • Hits 65% or Higher Occupancy Rate — May-August, 2023

      • Renovate outdoor patio space — October 10, 2023


      Team and Key Roles


      Owner/Primary host


      Establishes the business and is in charge of overseeing the setup, fees, and long-term upkeep of Airbnb. Responsible for the day-today operation of the business, such as refilling amenities, responding to urgent maintenance requests, and communicating with guests.


      Cleaning/Maintenance Service


      In charge of thoroughly cleaning and sanitizing the Airbnb between guests and reporting any damages or maintenance issues to the owner or primary host.


      Partnerships & Resources


      These partnerships are intended to incorporate the historic theme of Tracktown USA throughout Eugene in the Tracktown Townhome experience. Partnering with these businesses will provide a more holistic experience as well as exposure and support for local businesses throughout Eugene. This will also create a more tailored experience for guests.


      • Video gait analysis, shoe fitting and recommendations available for free

      • Tracktown Pizza: Exclusive discount for two medium pizzas
      • University of Oregon Track & Field Get discounted tickets for a UO track & field event
      • Nike Run Club Tips and insights about running. Also, an exclusive training program that targets specific running areas in Eugene

    Gourmet Food Store Business Plan


    Gourmet Food Store Business Plan


    Sarrica’s Market is a new business located in downtown Moab, Utah. The store is an upscale international grocery and delicatessen with a distinct menu that includes authentic, hard to find ingredients from around the country and the world. It will house a sixteen-person dining area, a kitchen with counter and check out, a grocery/gift area, as well as a public restroom.

    Sarrica&#8217’s Market has one mission: to provide Moab with a mix of quality, authentic, difficult to find grocery items, prepared foods, and friendly service. Our store motto is, “eat and enjoy.”

    The deli will provide sandwiches, salads or specialty drinks. Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original hand-sewn items and jewelry. Gift baskets are also available at the store and online. All the recipes used in the deli will highlight the grocery items sold in the market.

    The country’s specialty and gourmet food market is growing rapidly. Consumers are looking for quality food coupled with a quality shopping experience. Large cities often have sections dedicated to ethnic food and culture. More people are moving to Moab as rural America shifts away from agriculture, natural resources, and to tourism as its main economic source. These new populations are starved for the fine ingredients they were able to purchase in big cities and are looking for a rural solution to this problem. Many Moab residents and visitors expressed their desire for a local gourmet foods store.

    Sarrica’s Market has formed alliances with local farms and restaurants as well as international distributors to offer its customers a mix of ‘#8220/shopping local’ and a wide range of gourmet products previously unavailable in this highly-visited rural area. Sarrica&#8217’s Market offers residents a more convenient and appealing alternative to ordering online or carrying fancy groceries back from infrequent trips (a few hours away), especially in the winter.

    Sarrica’s projections for net profits rising over the first three year is a good indicator. We expect that the wide seasonal differences in sales in the first two years will be lessened as we grow our local clientele base. This partly accounts for the increasing profitability. These forecasts are based upon the performance of comparable cross-market upscale shops in Moab and general trends within the gourmet food store industry.

    To achieve our objectives, the owners of Sarrica’s Market are contributing $24,000 and seeking a $100,000 small business loan. These loans will pay for the start-up costs of the business. They will also be repaid using the cash flow from the business in five years.

    1.1 Mission

    Sarrica’s Market was established to provide Moab, Utah residents and visitors with an upscale grocery shop, gift shop, or delicatessen that specializes in authentic, high-quality, rare, and hard-to-find grocery items.

    1.2 Goals, Objectives

    The following are the goals of Sarrica&#8217’s Market:

    1. Get the necessary financing ($24,000 in personal/investor loans and $100,000 in small-business administration loans).
    2. A service-oriented company should exceed customers’ expectations. This will increase repeat clients by at minimum 20% annually through superior performance, word-of mouth referrals and customer satisfaction.
    3. Become an established community destination with a customer satisfaction rate of 90% by the end of the first year.
    4. By the end, you will be cash flow independent.
    5. Sales of $461900 were achieved in the first year. They increased to $484735 in the second and $508,000 in their third years.
    6. Allow the founders to earn an income by the end the second year.
    7. Repay the original loan debt by the end if the fifth year.

    1.3 Keys to Success

    These are the keys to Sarrica’s Market success:

    • Reputation: Every customer who visits our store will return to us and recommend us to friends and family.

    Our business will benefit from word of mouth marketing.

  • Superior Customer Service: Friendly, knowledgeable service is of the utmost importance.
  • Location: Provide easy access for customers. This includes walk-by and drive by traffic.
  • Product/Environment
  • Convenience: Our customers know they can find the items they want at our market at a fair price. Customers will be able to order online or reduce the need to travel for their desired items.

    • Dessert Bakery Business Plan


    Dessert Bakery Business Plan


    Opportunity

    Problem

    Washington DC’s Business Improvement District seeks a niche business that blends high-end gourmet fresh-made pastries with fast service to meet its needs on the way home or after dinner.

    Solution

    We are a quick-service restaurant, where customers can watch their desserts being made at the bar. The show, as well as the dessert, is our main selling point.

    Market

    Rutabaga Sweets’ focus is on local markets. They also cater to ice cream shop and restaurant customers. Washington DC offers a wonderful climate for our dessert shop as Washington DC households spend more money eating out than anywhere else in America.

    Competiton

    While we don’t have any direct competitors, we are still in competition with everyone. Our competitive advantage lies in our unique niche within an old market. Rutabaga Sweets may be a well-known brand in the market. We are offering the customers a completely new experience and far higher quality product. There is no other place where they can see a professional chef making gourmet desserts directly in front of their eyes. The Food Network’s popularity is proof of people’s interest in being in the kitchen.

    Why Us?

    Rutabaga Sweets, a hospitality company, is dedicated to providing high quality desserts in a relaxed atmosphere for customers who are looking for a fun “gourmet experience” outside of restaurants.

    Expectations

    Forecast

    The chart below illustrates how profitable we can become in the second years. The first year’s loss is due to the high startup expenses.

    Financial Highlights by Year

    Finance Required

    We’re looking for $300K total investment, us and close friends and family. This is not an opportunity to invest with outside investors.