Sumptuous Cuisine Catering provides local catering services to both business and private customers in Doeuvreville and surrounding towns within a 10 mile radius. Since 2005, the business operated a catering company and was able to plan and cater for large-scale events. The business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, alcoholic and non-alcoholic beverage service, floral design, space design and decor, musicians and DJs, event equipment and furniture rentals, and other event services. Sumptuous Cuisine Catering wants to expand its operations and open a dedicated venue in Doeuvreville called The Sumptuous Barroom. The Sumptuous Room will provide a mortgage for the space, its cash reserves, and convertible debt to angel investors.
Sumptuous Catering will add The Sumptuous Ballroom and other services to its offerings. This will increase gross margins beyond their industry averages. Rentals of space offer high gross margins. Existing clients and new customers will be interested to use this space as well as the additional services Sumptuous Cooking Catering offers. In 2012, the top line sales are expected to double from their 2009 levels to more then twice that level. Even with the anticipated rises in operating expenses, net profits from this acquisition will triple between 2010-2012. Sumptuous Cuisine Catering will seek to utilize the space on at least 40% of days by the end of year 3 to achieve these results.
Objectives
Sumptuous Cuisine Catering has set the following objectives for the first three years of the launch of its ballroom:
- Renovate and improve the interior design of the ballroom
- For the management of the logistics in the new space, you can hire and retain a facilities manger
- By the end of the second-year, you will have a positive return on your investment in the ballroom acquisition
- Use the ballroom for 40% of the days until the end the third year
Mission
Sumptuous Cuisine Catering is a top-notch catering company that delivers flawless execution to both private and commercial clients in the Doeuvreville vicinity. Sumptuous Cooking Catering will make your event unforgettable. They will prepare delicious food and provide excellent service.
Keys to Success
The following are key factors to success in the catering/event business:
- Manage and exceed client expectations
- Expert opinions and advice should be balanced with client’s vision and preferences.
- Professional showmanship must be displayed on the day.
- Protecting client’s interest and liability even when it means making difficult decisions
Sumptuous Cuisine Catering keeps these keys in mind through all events they have managed and catered in the past and will renew their efforts as they open their own catering venue.
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