Opportunity
Problem
The education of our children must be started earlier. The school system is failing. Private tutors and teachers are available to assist with children’s education.
Solution
The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse is focusing on the high-end market segment: professional parents earning double income. These ambitious parents will often be eager to see their children develop and will pay for the best facilities.
Market
The Toddler Warehouse will offer child care/development for toddlers aged three to five years old. The Toddler Warehouse targets professional families with two incomes who cannot care for their child during work hours. The Toddler Warehouse will be targeting families that are interested in something more than simple baby-sitting facilities, they would like the children to be enrolled in a program that offers development of many different skills including: socialization skills, arts and crafts, large muscle group workouts, reading, numbers, etc. Professional parents, who are naturally ambitious, will often be eager to see their children succeed and willing to pay for the best care.
Competition
The Toddler Warehouse will compete in the child care market. The industry is large and well-populated. There are many companies in this sector, starting at the most basic level of baby sitting services to competing businesses like The Toddler Warehouse. There are service providers that offer standard business hours as well as services that offer night and evening hours. There are scheduled services and no reservation drop off services. Parents have many options when it comes down to quality, price, and gut feelings. The Toddler Warehouse believes focusing on one market is the best way to achieve success.
Why Us?
The Toddler Warehouse is committed to providing high quality child care. We are here to retain and attract customers. If we follow this maxim, all else will fall into place. Our services will exceed the expectations of our customers.
Expectations
Forecast
The first year will be profitable. We can hire more general staff that focuses more on care in year three.
Financial Highlights per Year
Financing Needed
Matt will invest $85,000
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