Children’s Recreation Center Business Plan

Download Plan Arhive

This plan details the creation and operation of CabinFever Child Fun Center. This plan details the plans for growth and procedures, as well as how to operate, and what infrastructure is needed.

Cabin Fever will offer young families in Bemidji, MN and the surrounding area a quality family recreation center, with jungle gyms, soft contained play structures, slides, and imagination-inspiring play areas for children ages 2 to 5. All equipment is tested and approved. The employees are trained in first-aid and child safety. Parents will have access the special seating areas to observe their children playing safely and actively, even in winter’s coldest and darkest months.

Derek Giesbrecht and Brian Solum are responsible respectively for the design, development, and construction of the daily operations. Soft Play, LLC, is the president of Soft Play, LLC, an indoor playground manufacturer. He has been in Active Play for many decades. Soft Play has become a leader in the Family Entertainment Industry. Brian is a former realtor and father of four. He has more seven years of experience working in the child care sector. Brian will be supported by a team-oriented and customer-focused staff. Cabin Fever will retain a CPA firm for professional company audits, preparation of taxes and payroll, as well as to serve as a business consultant in order to help with setting achievable long-term strategic goals.

CabinFever is projected to achieve $158,000 in first year sales based on current child recreation market prices. If we manage well, we can expect to see a five percent increase in revenue each year. The following ratios are for the first-year:

• Gross Margin > 95%
• Margin net profit above 12%
• Pre-tax Returns on Assets More Than 20%
• Net Worth over $76,000 by year three

We will make Cabin Fever&#8217’s success more manageable by:

1. Funding the construction and operation of the initial operation. All investor capital is held in escrow, until the project has been fully funded.
2. By reducing overhead costs, you can increase your bottom line profit.
3. Building a loyal customer base. We have chosen the ideal location using demographics. Our aggressive advertising program will help us achieve our goals.
4. Establishing community involvement to demonstrate how the business will contribute to a better quality of life.
5. All payments will come in cash or checks, eliminating the need to invoice or collect.

1.1 Mission

1. To provide safe, entertaining, fun, and profitable child entertainment facilities for children 2-5 years old in the greater Bemidji, Minnesota area. The facility will encourage children’s growth through interactive play with their parents and peers as well as the facility itself.
2. To listen to and respond to the needs of customers regarding entertainment, activities, facilities, safety, environment, services and other aspects.
3. Develop a system of safety, security and accountability on the property between the staff, paying clientele and the general public.

1.2 Keys for Success

1. Localization
2. Service
3. Safety
4. Cash

1.3 Objectives

1. In the first year, I aim to attract 30% of my target market for ‘#8220’Cabin Fever 1.5 times per month. Based on demographic and census statistics, this objective would allow me to bring 3,600 children and 1,080 adults into my office in the 1st-year.
2. Get 40% market share by the end of the third year
3. Reduce your debt load by 37% by the end 3rd Year

Download Plan Arhive