Silvera & Sons roasts green Arabica coffee beans in Brazil. The beans are then exported to American specialty roasters. We will expand production capacity from 72,000/60kg bags per year to 120-160,000/60kg per year. Our coffee stands apart from other coffees. We only roast the top five percentage of Arabica coffee beans on the planet, in terms quality standards. Customers love this product because it allows them to differentiate themselves from specialty roasters. In the past six years, demand for our coffee has exceeded the amount we are able to supply and we have been forced to refuse requests for larger shipments.
In the first year, we expect growth of 30% and sales to exceed ($BRL) our expectations. In year three the plant will run at maximum capacity and based on the current price of coffee we expect excellent profits ($BRL). According to current importers, we have good indicators that the extra beans will be exported.
Our keys to success include:
- Establishing and maintaining relationships with American importers as well as Brazilian coffee brokers and wholesalers.
- In three years, bring the new facility to maximum productivity.
- Our profit margin will increase with the improved technology used in the new facility.
- Through targeted communications, we communicate effectively to customers and potential customers our position as a distinguished provider of Arabica beans of the highest quality in the world.
1.1 Objectives
Silvera & Sons aims at:
- Increase production and sale from 78,000/60kg bags per year to approximately 100,000/60kg bags per year in the first year of operation at the proposed facility and reach maximum capacity of 120,000/60kg bags per year by year three.
- Sales will increase substantially within the first year.
- Establish strategic partnerships with 10-10 American importers at Los Angeles, San Francisco and Seattle.
- The next three years will see an increase in gross margins.
1.2 Mission
Silvera & Sons Ltda seeks to serve coffee importers and enthusiasts by exceeding minimum acceptable quality standards and by providing the highest quality product at the lowest possible price. We value the relationships we have with our customers, both current and future, and want to show our appreciation by providing exceptional, guaranteed product quality, personalized service, and efficient delivery. Honesty and responsibility will be our commitment to Brazil and its customers.
1.3 Keys to Success
These are the keys to Silvera & Sons’ success:
- Establishing and maintaining relationships with American importers as well as Brazilian coffee brokers, wholesalers and distributors.
- Bringing the new facility to maximum production within three years of operation.
- The use of better technology in our new facility will allow us to increase our profit margin.
- Effectively communicating to customers and potential customers our position of a distinct provider of Arabica beans of the highest quality in the world.
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