FoodFun Lifeskills Instructional Software (FoodFun LIS) is a start-up organization whose vision is to create the finest education/entertainment software for non-reading individuals with developmental disabilities. The software product has been designed and created by a Ph.D. veteran of the special education industry, to meet the needs of this special customer segment. It will teach life skills and be useful, while also being fun to use. FoodFun LIS began as an Illinois L.L.C. Sue Altamirankow is the founder, and she will be based in Chicago.
The Market
FoodFun identified four market segments that would be interested in the software product. These are the most likely buyers of the software. These segments are:
- Centers for Independent Living‘#8211 These centers help individuals with developmental disabilities to live independently. The curriculum usually focuses on four key life skills that the individual must possess in order to live independently.
- School Districts All states must provide education for students with special learning needs until the age 21. FoodFun’s software will interest students who are in school districts. They provide essential life skills and are often the educational providers for the student until they turn 18.
- Proactive Parent Parents who want to be involved in their children’’s education will search for tools that can be used at home to aid their child’s learning.
- Agency Several states have created agencies to act as intermediaries between service providers and individuals. These agencies were usually formed following a settlement of a lawsuit (including in a class action).
Parents will only be required to buy one copy of the program. Other segments will purchase multiple licenses/site licenses, and may also purchase upgrades to later versions.
The Product
Grocery shopping and socialization/leisure are two of the main lifeskills which individuals with developmental disabilities are taught. FoodFun developed a software product that can be used as a teaching tool for these essential skills. The software’s first component is grocery shopping. This software is in the form of a digital book of recipes. Each recipe can be represented by a picture. The student can choose the photo they want and then see a list that includes the ingredients and tools needed to create the dish. The student can print out the photos and bring them to the grocery shop, where they can shop independently.
The second component is the socialization/leisure time module that provides the user with a choice of many different social events/parties for which they can prepare food. This module allows students to plan for a party (and we know EVERYONE loves to plan for parties) and incorporates music linked to each type of social event to provide entertainment for the user. Many people with developmental disabilities, or most of them, will feel a sense of joy when they click on the social event and hear the music.
Competitive Edge
Many companies are selling educational products to this market segment. FoodFun LIS will leverage their competitive edge by incorporating entertainment into their software product, a means of creating interest and joy while using the software. This interest and joy will increase the amount of time that the students use the software, thereby increasing the effectiveness of the program. FoodFun believes that students will use the software more often if they enjoy it than if they have to force them to.
Management
FoodFun is Dr. Sue Altamirankow’s creation. Sue has a Masters degree and a Ph.D. in special Education and has been teaching in the university environment for eighteen years. Her groundbreaking thesis, “Implications In Lifeskill Training For Individuals with Autism” was published. This paper carefully studied every aspect of lifeskills. This was the foundation of her vision to start a business in software development. She was able to create a study tool that would be both fun and useful. It would be fun because the students would enjoy using it, it would be effective because it taught important necessary lifeskills
people with developmental disabilities to help them live more independently. FoodFun for the years two through three has projected revenues of $400 397 and $490 000, respectively.
1.1 Mission
To create fun and easy-to-use educational software to assist non-readers with developmental disabilities. Our software will provide lifeskills training that empowers the individuals and make them more independent. We exist to produce products that the market wants and to have a positive effect on society.
1.2 Keys to Success
- Create educational software that is fun and constructive. If it is not fun, it likely will not be used.
- You should run a strong campaign to spread awareness about the software among all the schools, brokerages, training centres, and parents.
- For your organization, establish strict financial controls.
1.3 Objectives
- In the first two years, sales will increase by three times.
- Achieve 20% market penetration by year four.
- Assist over 10,000 individuals with developmental disabilities.
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