I Tech Solutions is a consulting-oriented company, intending to fill in the market need for a professional, customer-focused computer company. To differentiate itself from other price-oriented computer companies, I Tech Solutions emphasizes support and service. We are close to entering a lucrative sector in an industry that is expanding rapidly. I Tech Solutions has the opportunity to enter this market due to the current trend toward increased competition and an increase in entrepreneurs.
We are located at (discussion left out), and we recognize that to succeed, we must be flexible and responsive to our clients. This will allow us to delight them by giving them what they need, when and where they want it, before the competition. The company intends to achieve this through a solutions approach that is customer-centric, and in which the customer’s business objectives enjoy top priority.
Once the client understands and describes their business, they will use industry-leading products and the best industry skills to create a custom solution to help them succeed.
Our marketing strategy is based on helping clients identify the needs of the service(s) and making the appropriate information and service available to them. We plan to develop a market penetration strategy that will help our services be well-known and respected within our respective industries. The strategy will communicate a feeling of quality and satisfaction through every photo, promotion, and publication. Our promotional strategy will involve traditional advertising, Internet marketing, personal selling, public relations, and direct marketing, details of which are provided in the marketing section of this plan.
It is important to recognize that make our intangible resources, such as our ability to relate to customers regarding their needs and wants, management style, corporate culture and commitment. These characteristics will make us different from our competitors and allow us to build a sustainable competitive edge.
We don’t just want to market and sell our products and services. Instead, we intend to offer customized services and products to our clients that will optimize their output and help them achieve their goals and objectives. However, for us to attain the above stated we shall need funding from outside investors.
NOTE: All currency amounts in the tables and charts are expressed in the Botswana Pula(P).
1.1 Objectives
Our business strategy will revolve around the need to provide quality products and services to our various target customers. This will be achieved by establishing a professional team, and providing quality services that are customized to meet the clients’ needs.
We intend to attain the following objectives:
- We should develop a strategy for following up with clients to assess their performance.
- To ensure that all departments work together towards achieving company goals by establishing and measuring cross-functional communication.
- To foster a culture of continuous improvement to achieve customer satisfaction and efficiency.
- We are committed fully to supporting economic growth.
1.2 Keys to Success
Efficient market segmentation by identifying niche markets and implementing strategies will be the key to success of projects. These will be the key success factors.
- Excellence in fulfilling the promise. Complete confidentiality, reliability, trustworthiness, expertise, and service(s). This requires that we have the best technology, hardware and software as well as highly-trained staff to be able to deliver on our promise.
- It is important to respond quickly to clients’ orders. We can’t afford to delay our clients, for any reason. This could have negative consequences on our image, reputation and future business. To provide solutions that are tailored to the client’s needs, we must communicate with them constantly.
- Expertise and depth of understanding: Given the nature of our services, and the relative newness of their market, it is crucial that our staff have the necessary skills and knowledge to provide the service(s), if any, to end-users.
1.3 Mission
Company Values
I Tech Solutions is committed in fair and ethical dealing with employees and other stakeholders. This will be achieved through the implementation of these company values:
- We aim to be responsible corporate citizens and fulfill our obligations as a member of society. Our business decisions will give appropriate weight and consideration to social and environmental impacts.
- We aim to offer products and services that are uncompromising in quality.
- We want to establish lasting, mutually beneficial relationships with all of the commitments we make. This will ensure that they remain honest and transparent. Our communication will be open and accurate, both internally and externally.
- We will strive to live up to all the above values and promote our employees to do the same.
We believe that the implementation of company values will help us achieve our goals and objectives, particularly for the benefit of those in the communities we will work.
I Tech Solutions was built on the assumption of business management being similar to accounting and legal advice. Smart business owners need to find reliable suppliers of software, hardware, services, and support. These vendors should be treated as trusted partners, just like their professional service suppliers.
I Tech Solutions plans to be this solution provider. We will serve our clients as trusted allies, providing them with the loyalty of a business partner and the economics of an outside vendor. We want to make sure our clients have everything they need to run the business with maximum efficiency, reliability, and effectiveness. Because many of our information applications can be extremely critical, we will make sure that our clients are able to rely on us when they need. The mission statement of our company summarizes the above in these words:
“The company is committed to using emerging technologies to provide the highest quality products and services, customer support, and security.
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