Luna’s convenience store is located in Jenniville, near Aspen Estates. Aspen Estates, a new housing development for young couples and individuals with high incomes, is located in Jenniville. This is a fantastic opportunity for the retailer. The average household income in this area is $85,000 to $100,000. The only food store within two miles from the housing estate, it also serves as a grocery.
It’s a start-up owned by Thomas Renner. Thomas and Heidi make the perfect business team. Heidi has fifteen years of experience in the retail food industry and Thomas is a certified public accountant. He will be responsible for the financial aspects of the business, while Heidi will handle the day-to-day operations.
Luna’s will have a wide selection of fresh, organic produce, prepackaged fresh food and pastries, newspapers and pet foods. Luna’’s plans to convert a portion of their store into a cafe. It will offer breakfast, lunch, and coffee as well as cold drinks and pastries.
Luna’s competitive edge lies in its location, its customer service focus, and the extensive experience and knowledge of its owners.
1.1 Mission
Luna’s Convenience store is dedicated to providing convenience stores, packaged food, fast food, beer, cigarettes, groceries and some nonfood items for residents of Aspen Estates. It will offer fair prices to customers and make a healthy profit for its owner.
1.2 Objectives
1. To make Luna’ the preferred convenience store among the residents of Aspen Estates.
2. To reach break-even within the first year.
3. To earn a net loss of 5% in the third and fourth years.
1.3 Keys for Success
Keys to success
1. Residents of Aspen Estates were convinced that Luna’s is a ‘#8220’ convenience.
2. Turn over inventory at an average rate of 158211; 20 per year.
3. To provide a broad supply of groceries, food and necessary household items.
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