The Coffee Break will open its doors to serve convenience and still provide nutrition and satisfaction, despite the expanding campus of Oregon State University. Market research shows a promising demographic in females, and people over 55 years of age. We will provide great food in a timely way to satisfy their needs. Also, The Coffee Break will have a small coffee bar, soda fountain, and ice cream case for those who wish to take time from their day to enjoy a delicious refreshment.
Our three primary target markets are tourists, businesspeople, and students. All of these markets are growing in size, and demand. Our prime location will facilitate convenience to many of our customers.
1.1 Mission
The Coffee Break will set new standards for local standards. The Coffee Break will combine convenience stores, coffee shops, ice cream stands, and relaxation into one convenient location. The Coffee Break will make everyone feel comfortable, regardless of whether they are a 5 minute customer or a browser.
Success keys 1.2
The Coffee Break’s keys to success are:
- The business is conveniently located near a university, hospital and several small businesses. It also has local tourist attractions.
- First to combine a convenience shop with a nostalgic setting.
- Flexible hours for both peak and off-peak customers
- At reasonable prices, you can find unique and high-quality products.
1.3 Objectives
Coffee Break will become a convenient store for students, tourists, and local employees. It will be the new trendy place to shop for quick necessities and some relief from a busy day. The Coffee Break is here to help achieve this.
- With a 11% annual growth rate, you can generate $218,000 in sales in the first year.
- Realize a gross margin of at least 55% each year.
- A net profit of $20,000 is possible by the end 1.
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