Opportunity
Problem
Imagine being able to design a shirt that is completely unique. Choose the shirt’s material and style, and then choose the graphic or image you wish to be printed on the back. This is the ultimate form expression. There is no limit to the messages you can send. Some people might show their fanaticism for a particular sports team, others a musician. Perhaps you want to display a social message, or cause, on your shirt. Whatever you may decide, you can print any image on your shirt.
Solution
Your T shirt! The T-Shirt! is an innovative new business that allows anyone to create a shirt they like (specifically the front or back design). Your T shirt can be made by intelligently leveraging cutting-edge technologies Your shirt will be printed with custom sublimation using as little as one piece.
Market
Your T-Shirt This market segmentation is based on the product they are purchasing. Customers who have already created a graphic to be used on their shirt. The second group are those that prefer custom artwork to be placed on their shirt. Your T-Shirt The market is divided according to the products they purchase. This allows for an easy and intuitive way of targeting these two groups. The demographics of buyers for both products make it possible to separate them.
Concurrence
Your T-Shirt There are three companies that have been identified as competitors. Two of them are local and one is an online shirt designer.
- Tshirt World This competitor is a specialist in silk-screening. 70% of their business is silkscreening, with 30% sublimation. They require a minimum order for 10 and 2-3 week lead times. This company only uses pre-existing designs for their silk-screening and for sublimations you must use their artist.
- Shirt Shack This local retailer caters to teams or organizations with 20 or more production runs. They are great at custom work, but not as good as they do with regular work.
- Design House — This is an Internet-based retailer that primarily offers computer sublimations. Design House offers a selection of around 200 images that customers can choose from. Customers can upload their own graphic. Sublimations are of poor quality because they only have access to off-the-shelf technology.
Why Us
Our mission is to offer the finest in custom shirt sublimation production. We will provide the best product and the best prices to our customers. Customer’s expectations will always be exceeded.
Expectations
Forecast
Our business will grow to make a modest profit by year 3. We will be known for producing high quality fashion T-Shirts. Everyone will come to us when they want to wear something custom made. Friends and family will be able remunerate us by the end of year 5.
Financial Highlights per Year
Financing is Required
Total $84,500 will be ours. David will contribute $19,500 from his own pocket. A loan of $65,000 has been approved. It will be paid off by year 5. We will make some profit in the first year and we may consider adding more staff to our ranks by year 4, or 5, after the loan has been fully paid.
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