CompuDate is a new company that offers Denver area singles computer-based matchmaking services. CompuDate acquired the assets of Date MatchMaker. It is now a sole proprietorship run by Suzie Butter.
The Market
CompuDate aims to target two distinct market segments, those aged 20-35 years old and those aged 36-60 years old. CompuDate’s services should be trendy and modern in order to appeal to the younger generation, which has a 9% annual rate of growth and 54,000 potential customers. CompuDate’’s services should be appealing to the older age groups, which have a 11% annual growth rate and 64,000 potential clients. CompuDate has two large markets to which it can market its services. This is a great market opportunity.
Keys to Success
CompuDate identifies three keys to success. We will closely monitor these key points. The first step is to get to know your market. CompuDate conducts extensive market research in order to gather accurate market information. The second is to find the right matches. CompuDate can’t make the business grow if it doesn’t select the right people. The last is to ensure sustainable profits. CompuDate will have a long-term vision.
Management
Suzie Butterly, a seasoned manager of CompuDate. Suzie’s first job was at Yahoo! As a project manager in their search engine department. Suzie was able to manage a wide range of projects thanks to this position. After three years Suzie moved over to the Yahoo! Personals division where she got direct experience for the matchmaking industry which gave Suzie the insight and confidence in developing her own company to compete within this industry.
CompuDate has conservatively forecasted sales for year two, rising in year three. CompuDate can expect to see pleasant profits in years two through three. CompuDate gives local businesses the chance to make a profit by combining professional matchmaking software with industry expertise.
1.1 Keys to Success
- Know our market.
- Matches (the right dates)
- Ensure sustainable profits.
1.2 Objectives
- Become Denver’s premier dating service.
- Our success rate in establishing long-term client relationships is 45%
- Realize the efficiencies and accuracies gained with computer-assisted matchmaking services.
1.3 Mission
CompuDate’s mission is to offer the best matchmaking services. This will be accomplished through affordable pricing, outstanding customer support, and the best predictive matchmaking services.
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