Steve Extractor is the dentist who runs The Tooth Fairy. The Tooth Fairy will offer general and cosmetic dentistry to the citizens of Eugene, Oregon. The Tooth Fairy quickly gains market share thanks to its industry-leading customer service, flexibility, and customer service.
Steve will draw on the many years in private practice to build his new business. Combining his previous experience with his forward-looking, customer-centric business plan will enable him to rapidly grow a loyal patient base. In the first month, profitability will be achieved and sales will reach comfortable levels before the end year.
1.1 Objectives
The following are the objectives of the first year’s operation
- From an existing practice, to create a start up organization whose primary goal it is to exceed customers’ expectations.
- To increase the number of clients by 20% per year through superior performance and word-of-mouth referrals.
- To build a practice of dentistry that can sustain itself financially.
1.2 Mission
The Tooth Fairy’s mission is provide the highest quality dental care. Our goal is to maintain and attract customers. If we follow this maxim, all else will follow. We will exceed your expectations with our services.
1.3 Keys for Success
The key to success is to meet the market need and exceed customer’s expectations.
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