Arrow Mail is an innovative and high-quality personal mail business for financial service companies that are focused on small businesses.
Arrow Mail is different from other target marketing agencies because of a number of traits:
- Quality Arrow Mail delivers high-quality mail pieces. To ensure that the mailing file contains the most accurate address block, the company follows rigorous procedures. The company creates a highly personalized piece that does not scream “junk mail.” The personalization is done on high-resolution (600 dpi) laser printers to produce a mailing piece that looks like personal correspondence.
- Service – Marketing staffs are often limited in time and resources. Arrow Mail serves as an extension for the customer’s team and provides exceptional customer service. The team-oriented environment ensures that the mail is delivered on time and correctly.
- Creativity. Direct mail must grab the readers attention and get the message across. Arrow Mail has the ability to design a unique direct mail program that suits the customer’s preferences and budget. The company can also modify existing programs to best suit the customer’s needs. Because “one size doesn’t fit all”, all of the designs, copy and copy are custom-made to the satisfaction of the customer.
- Knowledge Arrow Mail is not a lettershop or printer that recently added personalization. The company is an agency for direct marketing. With more than 20 years of experience, it has gained valuable information about prospect selection and database analysis.
The company office and production facility is a 5,000 sq. Monroe, Oregon, 22 miles northeast of Portland.
Arrow Mail’s owner, Todd Graham, has authored a number of articles on direct mail that have appeared in industry trade publications. He has over 20 years of experience in the field.
Todd joined Johnson Communication 20 year ago and was a key player in the company’s response. They introduced new products that could be used for quality targeted marketing. Todd has gained his experience as an account manager for Reilly Marketing, Triumph Direct Mail and other companies.
1.1 Mission
Arrow Mail is a direct mail company that specializes in creative, innovative marketing strategies for financial companies. This will appeal to small businesses.
1.2 Objectives
Arrow Mail has the following goals:
- 50 customers within the first year.
- Sell more than $260,000
- By the end of the second-year of operation, the customer base will have increased by 25%
- Ensure that sales increase by 15% by the second year.
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