Markam Driving School (MDS) offers a wide range of driver services. The ultimate goal of the company is to provide a single-stop service for all driver needs including licensing and registration. However, Markam currently offers private and commercial driving education in the Seattle, WA region. MDS is an affordable facility that offers excellent service.
1.1 Objectives
The following are Markam Driving School’s goals for the next three years:
- Achieve sales revenues of approximately $2.1 million by year three.
- You can expand by opening two additional facilities in Portland, OR or Tacoma.
- You can become the low-cost provider for comprehensive driving instruction services in the Pacific Northwest.
1.2 Mission
Markam Driving school’s mission is simple: to provide driver education courses that are convenient, comprehensive, and high-quality at a reasonable price. The most important aspect of driver education is SAFETY. Markam Driving School’s goal is to ensure that our graduates have the best driving records in the Pacific Northwest. This reputation will help us gain more market share.
1.3 Keys to Success
Markam Driving School has reached a significant point in its history. The company has a great track record of offering affordable driver education services at a comparable price for the greater Seattle region. Now, it is looking to expand its reach into the Pacific Northwest. The firm intends to open two additional facilities, one in Portland OR and the second in Tacoma WA.
When the company was established six years ago, the owners saw a huge untapped market. No company was providing what the customers truly demanded, high quality driver education at the lowest possible cost. Larger companies were charging too high for their services, and local companies weren’t providing sufficient programs or services. The opportunity rested in creating synergy with other organizations that were either buyers or suppliers. A company could cut costs, avoid competition and gain market share by doing so. This has been MDS’’s driving strategy since its inception. The company’s successful growth in mature markets has been a testament to its management strategy. The company is now ready and willing to expand. These are the keys for success over the next 3 years.
- Lower costs so that the company’s gross margin increases to 66%.
- Name a cost controller for each of these new facilities, who will report to both the president/general manager.
- For every employee, implement a cost-reduction plan.
- So as to further reduce costs, strengthen your relationships with suppliers and seek strategic alliances.
- Strive for contracts with organizations who require our services.
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