Dry Cleaning – UK Only – Business Plan

Guildford Dry Cleaning Service is a sole trader, start-up enterprise, to be established in Guildford, Surrey. The company will offer laundry, dry cleaning, and garment alteration services, along with regular home pick up and delivery.

The company will have a production plant, but no retail shopfront because we offer pick-up and deliver. We will still need delivery vans and customer service-trained drivers.

Customers can choose to pay at the time of delivery or by credit card billing monthly. The Service will send statements to each contract customer, itemising service fees and the charge for the service to their credit cards for payment, at the end of each month.

This new Guildford business offers door-to. dry cleaning, laundry, and an alteration service. This service may be convenient for working customers and they might want to give it a try. If they are satisfied with the service quality they are likely to become repeat customers. Customers who are loyal to the service become regular patrons. These customers will be more likely to recommend Guildford Dry Cleaning Service and their services to friends and coworkers. Guildford Dry Cleaning Service’s image will improve as more people use it. We will also gain more market share.

The sales forecast will slowly increase over the next three years and include total sales of PS324,700. In the first year, we expect solid Net Profits. Sales and Net Profits in the third year are up significantly.

1.1 Mission

Dry cleaning, laundry and clothing alteration will be offered with free pickup and delivery to your home. Customers who work will appreciate our high-quality and convenient services.

Success Keys 1.2

1. Because the business is just entering its first year, a solid marketing strategy will be key to the company’s success.
2. It is important to remember that the target customers have money and want to be provided with a high quality service; therefore they will only use this service if they are entirely satisfied.
3. In order to ensure customers aren’t rushed at the end of a long day, it is essential that hours of operation are convenient.

1.3 Objectives

Guildford Dry Cleaning Service is committed to providing laundries and garment alteration services to Guildford customers.

• Achieve a 30% market share within the first year
• To achieve a total of PS324,000 in your first year of sales
• Net Profits exceeding PS75,000.