Popular culture is no more regional. Cable television, syndicated radio shows, and the Internet have created a world in which a New York fashion statement can be seen in just days in small towns in the Midwest. The speed of our telecommunications has increased the expectations and needs of young customers for products that make a cultural statement.
FireStarters provides youth with the products and clothing they need in small communities throughout the United States.
FireStarters’ focus on small-town America is what sets it apart from other youth-oriented eCommerce websites. The target audience is a young adult between 11-18 who listens to alternative music, and who participates in youth sport like skateboarding, snowboarding, and other such activities. Our target customer will look toward alternative clothing trends in large urban areas as their inspiration. FireStarters will advertise only in small communities with between 100,000- 150,000 residents. FireStarters will only advertise in small communities with 100,000 to 150,000 residents. These communities already have small businesses that are youth-oriented, such as skateboard shops or alternative CD stores.
1.1 Mission
FireStarters’ mission is to provide unique youth-oriented fashion and products for small-town America.
1.2 Keys for Success
- Accessible website that’s fun to surf. Like a trip to your favorite store where you always find something new that you want.
- Excellent vendor relationship that will facilitate quick shipment of orders.
- Advertise effectively in youth-oriented business communities.
- Create a store image that our target customers sees as both attractive and trendy.
No comment yet, add your voice below!