Frank Williams, the owner and operator of One Week At A Time website business in Lexington Kentucky, is responsible for its operation. The website’s goal is to educate people about how they can help the Earth, and reduce their environmental impact. Each week, one task will be completed. This lasts 52 weeks. The tasks are simple and will show people how easily they can make small changes in their life to make a difference in their world. This website will earn revenue through commissions from the sale of Earth-friendly items that match our weekly tips. These products will be offered by affiliates. We won’t be manufacturing them nor carrying inventory. Instead, we will earn commission on each sale.
Our financial strategy is focused on being profitable while keeping our expenses very low. We will use the profits to help environmental causes that we believe strongly in. We are more concerned about keeping cash flow positive and cash balance positive. Our financial plans are highlighted in the accompanying chart.
These keys will help us achieve our goals:
- We must develop quality content in the form of our tips which engage the readers, empower them, and inspire them to share the tips with others, and so, grow our user base.
- Because we are not going to spend money on marketing, but maximizing our online exposure, it is important that we execute our plans well.
- We must keep our expenses low. We don’t have a long-term goal of generating large revenues, so it is important to control our expenses.
- Pre-selling product recommendations is necessary in order to encourage users to buy from our site and earn our commissions.
1.1 Mission
One Week At A Time is a website dedicated to teaching busy people how they can make a difference for the environment. This site teaches them simple weekly tasks that can be done over the course of a year. We want to make people more conscious about the environment, to encourage retailers to sell Earth-friendly products and to use our commissions for our expenses and to contribute to environmental causes.
1.2 Objectives
- You can teach people simple weekly tasks that will help them to protect the environment and lower their personal environmental impact.
- Register 5,000 subscribers for our weekly environmental tips newsletter at the end the first year.
- Our website receives 10,000 visitors per month.
- To achieve profitability in six month.
- To contribute all company profits to environmental organizations and causes
1.3 Keys to Success
- Quality Content Provide good weekly tips that are simple to read, easy to understand, and incite people to complete their weekly tasks.
- Marketing:Increase link-building, search engine optimisation, word of mouth and word of hand to spread the word on our website and email tips.
- Expenses To make it easier to reach profitability, keep your other expenses as low as possible. You don’t need to spend a lot to achieve your goals faster.
- Promote and presell Earth-friendly products. This will encourage our users to use our site’’s links to make purchases so we earn our commissions.
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