Safe Current is a small business unit of The Cleveland Illuminating Company, an electric utility. Brian Henderson, who will lead Safe Current, was the founder.
Safe Current has identified the following key factors that will make it sustainable:
- Get 100% customer satisfaction. Refer friends and customers.
- Design and sell power protection products that are meaningful and valuable.
- Implement strict financial controls. This is important as Safe Current is a small unit of TCIC. However, it must be a separate entity financially. They also have financial and accounting responsibilities for TCIC shareholders.
Products
Safe Current will offer surge protectors as well as surge arrestors. These products can be made by a contract manufacture and sold under Safe Current.
- Surge Arrestors: This is a piece of equipment that is mounted on the outside of a house or business near the meter that offers protection from external electrical surges.
- Surge Protectors are a piece protecting individual or group of appliances from internal electric spikes. All of Safe Currents protectors are of industrial grade.
Management
Brian graduated from Case Western Reserve University with a MBA. He has also worked for large telecom ATT as an associate project manager and Allegheny Power in the value-added services department. Safe Current is expected to record impressive sales in years two and three with a correspondingly high net profit.
1.1 Objectives
- To develop a profitable product for TCIC which is not regulated from the core business of power generation.
- To become profitable in one year.
- To use this business model as a template for future ventures.
1.2 Mission
To develop a family of surge protectors and arrestors for consumers that offer safety and value. Safe Current will make use of The Cleveland Illuminating Company’s strengths to increase brand recognition. Their innovative and useful products will exceed customer expectations. Customer satisfaction is guaranteed.
1.3 Keys To Success
- Give 100% satisfaction to every customer
- Sell and design power protection products that are meaningful and valuable.
- Use strict financial controls.
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