All About People (AAP), was born out of the desire in the owner to make a difference in the lives of others. Although originally from a larger market area, the proprietor recognizes the need for a personnel agency to fill the gap left behind by other temporary and/or permanent placement agencies in the Willamette Valley. AAP matches highly skilled workers to clients, which saves businesses time and money. AAP also ensures that its employees are treated with integrity and honor. This requires great communication. This involves asking open-ended and thoughtful questions. It also means listening, not speaking. This is about understanding the local market to ensure AAP can truly serve each client and employee. Not just sell our products. AAP is quality service.
The long-term vision includes a number of offices throughout the southern Willamette Valley. The proprietor sees the challenge in this vision, not in the growth itself, but in training and encouraging all AAP personnel to treat each client and employee with the same care and with the same level of communication.
Managing our Growth
AAP can be considered a sole proprietorship and will eventually become an S Corporation. As a new corporate entity, AAP will be treated as a start-up in this business plan. The owner provided all services during the past two years. In Year 1, the company will add a part-time office staff person and an employment specialist. In response to this growth, AAP will have a procedures manual for in-house staff to assure that the information is clear. AAP will train employees within their divisions regularly to ensure that they fully comprehend the details of what they do each day. Year 2 projections include an employee representative, another employment specialist, a receptionist, and a field representative. In Year 3, AAP will examine the feasibility of opening a branch office in the Salem, Bend, or Medford/Ashland areas.
The Market
AAP is structured in the same manner as other temporary or permanent placement agencies. However, it will serve clients with needs for select, specialized professionals rather than clerical or light industrial workers. There are several businesses in Portland that provide similar services to specific groups of people. However, there is no such service for the Willamette Valley. AAP has five divisions that focus on the following areas:
- Computers
- Editors/Writers
- Event planners
- Graphic Artists
- Interpreters/Translators.
Services
AAP can handle all aspects of recruitment, such as skills evaluation, reference checks, and pre-interviewing. AAP acts as an extension of the client’s human resource department, assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.
Financials
The company’s start-up requirements are $55,464, of which $7,600 will be provided for by the owner’s personal investment. The rest will be obtained through loans.
We expect to be in a position to charge 50% to business clients. Thus, if an employee is being paid $10 per hour, we are charging the client $15 per hour. According to the company, it expects to be able generate sales of around $300,000. The company doesn’t have sales direct costs. We track payments to employees as regular payroll.
1.1 Objectives
AAP is similar to other permanent and temporary placement agencies. We serve clients who require specialized professionals and not clerical workers or light industrial workers. Many Portland businesses provide similar services to specific groups. AAP followed the model of one placement firm described below.
Temporary employees are employed by contract engineering firms who are both software and hardware engineers. An average of seven employees are hired per month and earn between $80- $100 an hour. The firm recruits through its website, advertises in newspapers, magazines, and trade publications. The incentives offered to contingent workers include medical and dental insurance as well as disability and 401(K) plans. Referrals can also be made for a fee by a reference finder. Their employees are split evenly between 40 percent male and 60 percent female.
AAP provides services to the business client. They locate a professional worker and interview and screen them. If necessary, they set up interviews and handle all paperwork. The company pays the client bimonthly.
AAP will also manage and communicate with the worker about any personnel concerns.
Professional workers have access to employment opportunities at no expense; pay rates that conform to industry standards are available; and health insurance may also be purchased at a starting rate of $124/mo. AAP will cover any coverage from the group package at $65/mo
1.2 Mission
All About People’s mission is to contribute to the community by filling a need for specialized, professional, contingent workers. The company will offer workers a safe and secure environment. The company will provide businesses with high-quality employees who are available for permanent or project work. All About People is sensitive to the needs of each individual and tailors personnel solutions to both workers and businesses.
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