Circuit Fitness Importing was established as an Oregon LLC. Circuit Fitness Importing was formed to be the exclusive importer for the innovative Esercitazione Diritta (Exercise Standing), fitness equipment from Wega Corporation. Circuit Fitness Importing has been granted exclusive rights to import this patented equipment. It is already popular in Europe and the U.S.A.
The Market
American sports goods have a lower market share than the American fitness market. It has sales of $5.8billion. The last 10 years has seen significant spikes in membership and usage of this equipment. Americans are now realizing the impact of unhealthy eating habits, lack of exercise, and poor diets on their daily lives. Fitness participation is on the rise. Circuit Fitness Importing identifies three customers who are particularly appealing:
- Distributors- 60% of sales of equipment are made through this distribution layer. These sales are mainly to independent clubs.
- Health Clubs- Another large customer segment with $565 million in sales is expected for Year 1.
- Vertical Markets- These nonfitness industry facilities boast over 30,000 facilities.
The Product
Esercitazione Diritta by Wega Corporation is the company’s flagship exercise equipment. This patented technology can be used for strength equipment. All other strength fitness equipment manufacturers have users placed in a seated position when performing the exercises. Esercitazione Diritta has the user standing. This is advantageous for several factors. This strengthens the lower body muscles, which hold the body upright. It also helps to strengthen the central motor skills that are required to maintain an upright position in relation to the weight lifting offsetting forces. Circuit Fitness Importing is able to offer a competitive edge because Esercitazione Diritta has been protected by patented technology. Esercitazione Diritta’s design is on casters, which allow the units to be moved easily.
Management
Max Peruggio will lead Circuit Fitness Importing. Max has many accomplishments that will allow him to be able to carry out this well-researched model.
- Project manager for civil or military projects with a budget exceeding $100 Million.
- Highly skilled sales manager who has increased sales by tenfold in the span of two years for a design company.
- Fluently proficient in English and Italian
- Italian goods imported successfully into the U.S.A.
Circuit Fitness Importing can quickly increase its market share by combining exceptional products, an exclusive license to import the patented technology, and a skilled sales and project manager. Year two and three are forecasted to bring in $1.0 million, $1.2 million, and respectively. Net profit for the same years will be 6.0%, 6.98%.
1.1 Mission
Circuit Fitness Importing is committed to bringing the best and most innovative fitness equipment into the U.S.A. Circuit Fitness Importing will meet all customer expectations. By only offering the highest quality product with premium support, Circuit Fitness Importing will become the premier fitness equipment importer.
1.2 Keys To Success
- Offer value to customers by providing the best and most innovative product.
- Build strong relationships and anticipate distributors’ needs.
- For maximum profitability, it is important to have tight financial controls.
1.3 Objectives
- To become the U.S. sole importer of revolutionary new Esercitazione Diritta training system.
- To generate revenue of $1,000,000 within 2 years.
- Within the first year, profitability is achieved.
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