Emerald Driving Range (Emerald EDR) is a brand new business that offers state-of the-art facilities to accommodate all levels of golfers. You will find a top-quality driving range, with 50 slots and two chipping greens as well two putting holes. EDR will provide practice opportunities to all levels of golfers. A PGA Teaching Pro will give lessons every day. There will be a concessions area where you can get snacks and drinks for any golfers that need it.
This business plan is designed to help us set a direction for the future. It will address location, finance, and service issues that will be key to the future success of the business. The challenge is that there are multiple driving ranges within the community, and that we’re a start-up business. We are proud to provide the community with unique facilities.
Our market strategy is designed to make us a viable choice among people who want to play every aspect of golf. Emerald is targeting three segments of the market: Adults and Children. Children are increasingly interested in golf, even at a younger age. There will be programs available for children interested in learning the game. Our facility will also appeal to adults of all levels who want a quality place to practice or take lessons. Emerald plans to establish relationships with local universities and schools to offer classes at the range and for them to use it as a practice area for their golf teams. Through the effective implementation of this strategy, Emerald intends to support continued growth and profitability.
1.1 Mission
Emerald Driving Range is dedicated in providing a practice facility that will serve both advanced and novice golfers. It is our goal to run a facility that can help all levels of golfers develop their game. Emerald will make every customer feel valued and important to the business. Emerald understands that each employee can be a valuable asset for the company. Therefore, Emerald will encourage a team environment and treat every employee with respect.
1.2 Objectives
- Sales improving steadily through year three.
- Remarkably high Gross Margin.
- Each year net sales and income are positively modest.
1.3 Keys for Success
- A proactive and energetic staff will provide outstanding customer service.
- Customers will appreciate a professional facility that can handle all aspects of the game.
- Provide quality instruction from beginner to expert.
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