Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs.
Two simple facts define our business model:
- The productivity of healthy employees is higher than that of chronically ill workers.
- It costs less than to prevent injury or illness, and more to treat them afterwards.
Corporate Fitness links worker productivity directly with the health care issue. We believe traditional approaches to solving the current health crisis are misdirected. These traditional efforts have been called reactive. This means that they wait until the worker becomes ill or has suffered an injury to pay for the necessary treatment. Our approach emphasizes prevention and promotion of good health. It is far more proactive.
By helping employees change their behavior patterns and choose more healthy lifestyles, Corporate Fitness will lower companies’ health care expenditures, while raising worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker’s compensation claims, reduced tardiness, shorter hospital stays, etc.
The current crisis in America’s healthcare system and changes in the American population could not only make it worse, but could also cause further declines in worker productivity. These market factors combined with the current competitive situation indicate a favorable market. Corporate Fitness seems to be the right time.
1.1 Objectives
- Offer wellness programs/strategies to businesses in downtown Seattle.
- By the end year one, you will have established working relationships with 20 businesses.
- Expand Corporate Fitness to Portland by the end year 2.
Success Keys 1.2
Keys to corporate fitness’’s success are:
- Marketing services for individuals and companies.
- Experienced managerial talent is sought after
- The founders’ dedication and hard work.
- Raising productivity.
- Lowering your overall costs.
1.3 Mission
Corporate Fitness is a health service that helps businesses and individual workers attain one of the greatest gifts of all–that of good health. Employer and employee both will reap the benefits of self-esteem and motivation, as well as measurable advantages.
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