Kona-Q, a fast-casual restaurant serving healthy, fresh-grilled meats and vegetables, is known for its fast-service, casual dining. Salem, Oregon will host the first store. There are ambitious growth plans for one store per 12 months. Kona Q is an Oregon Corporation led by Kevin Anderson.
The Market
It is possible to divide the market into two markets segments: individuals or families. Families will dominate the dinner time business while individuals will make up the majority. With 26,585 potential clients, the family segment is growing at 9% per year. The individuals have a 8% growth rate with 33, 654 potential people within the segment. Kona-Q is expected to compete with traditional sit-down restaurants and operate in the fast-casual segment of the restaurant market.
Products and Services
Kona-Q provides an unmet dining experience. The customer service is outstanding, and encourages customers to return. The menu options are quick, simple, nutritious, and easy to make.
Competitive
Kona-Q’s customer experience can be a powerful way to differentiate itself. Good customer service will result in repeat business. Kona Q’s fast, healthy food is another competitive advantage.
Management
Kevin Anderson has spent seven year in the restaurant and food service industry. Lewis and Clark College gave Kevin a double major in accounting and entrepreneurship.
For years two through three, sales were forecasted at $255K to $475K. Year three will see a net profit of 9.07%.
1.1 Mission
Kona-Q’s mission is to become the premier fast-casual dining experience. This will be accomplished by offering an unprecedented experience coupled with great food and reasonable prices.
1.2 Objectives
- To be the first fast-casual restaurant to open in every city.
- Every 12 months, to open a new store.
- To provide excellent food and wonderful experiences at affordable prices.
Success Keys 1.3
- Offer simple, delicious menu items.
- Treat every customer as if they are the only customer.
- Design and employ strict financial controls.
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