High-Tech Marketing Business Plan


Acme Consulting will be an international consulting firm that specializes on the marketing and sale of high-tech products. High-tech manufacturers have an alternative to internal resources for market development, business growth, and channel development that is reliable and of high quality.

Acme Consulting is a California C corp that will be located in Santa Clara County and owned by its principal operators and investors. The Santa Clara County Silicon Valley, which is the heart of America’s high-tech industry, will host the initial office.

Acme will target large multinational corporations like HP, IBM, and Microsoft within the US and European high-tech firms. Our secondary target is medium-sized firms in high growth sectors such as multimedia or software. Acme&#8217’s biggest challenge will be to position itself as a real company consulting, and a corporate purchase that is relatively risk-free.

There are several types of industry competition. However, the most significant is when companies decide to do their own market research and business development. There are large, well-known management consulting firms like Arthur Anderson and Boston Consulting Group. These companies do not target a specific market and are therefore generalists. A flawed organizational structure often makes it difficult for these companies to provide the most qualified people for their clients’ projects. There are also market research companies like Dataquest and Stanford Research Institute. Acme Consulting is able to offer high-level consulting services that help companies integrate market data and company goals.

Acme Consulting will be priced higher than the market, in order to compete with name-brand consultants. Acme Consulting is known as an expert in high-level consulting.

The founders of Acme are ex-marketers for consulting services, personal computers and market research in international markets. Acme is the formalization of their consulting services. Acme should have working partners. The structure was largely inspired by Smith Partners. We start with 3-5 partners.

The firm estimates profits of approximately $65,000 by Year 3 with a net profit margin of 6%. The company intends to take on approximately $130,000 of current debt and to raise $50,000 in long term debt in order to invest in long-term assets. The company does anticipate no cash flow problems.

1.1 Objectives

  1. In Year 1, sales were $550,000, and in Year 3, sales were $1 million.
  2. Gross margin greater that 70%
  3. In Year 3, Net Income greater than 5% of Sales

1.2 Mission

Acme Consulting offers high technology manufacturers an alternative to internal resources for business development, channel development, and market development. Acme Consulting can be a great alternative to internal resources. We offer high-quality contacts and experience as well confidentiality. Acme can help clients develop new areas more professionally and with less risk than working entirely in-house. Acme must also be financially sound, charging a high price for its services and offering a greater value to its clients. For European clients in the United States, Acme’s first focus will be on development in the European or Latin American markets.

1.3 Keys to Success

  1. Excellence in fulfilling the promise.
  2. Developing visibility to generate new business leads.
  3. A single pool of expertise can be leveraged into multiple revenue generation opportunities.


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