J-J Enterprises is owned by E. Jane Prenuer and her husband, John A. Prenuer. While primarily operating the Web store, Country Crockery at www.countrycrockery.com, the owners are also vendors at consumer gift shows, home and garden expositions, summer fairs and festivals; these events help us to promote the Web store. Despite the slow recovery in the national economy, online purchases and visits increased dramatically by the third season.
The owners of J-J Enterprises believe that continued growth of the business can be accomplished with:
- Major revamping of the Webstore (currently in progress) and increased promotional opportunities.
- Sponsoring special community events, and fund-raising for local organizations
- Renovation of an existing building for safe storage and efficient packing and shipping.
- Increasing the number/events targeted at upscale consumers.
- Buy seasonal and regularly-stocked inventory in larger quantities to obtain better price breaks
While the sales growth has been anticipated and welcomed, it has come a little late for financial recovery of debts incurred to reach this point. We need financing to fix our existing storage space (our barn), pay off outstanding debts, release credit lines for product purchases, and make advance payments required for space rentals at markets, festivals, and other events. Finance will allow us to seize opportunities to purchase and sell “ground floor” products before they are made available by other vendors on the circuit.
Young people are not able to find skilled jobs in the local community. High school students are expected to be employed for packing, shipping, stocking, and other business-related activities. Our experience and education can be beneficial to these students. We hope to be role models to them, encouraging them towards further education and pursuing their entrepreneurial ambitions. In addition, we will sponsor special events (e.g. Summerfest,â#8221; 4 th Of July activities) as well as fund raisers for local charities (schools and churches, etc.).
Our main suppliers make in America so our sales contribute to American jobs. We continue to seek out and direct-buy American-made products that we can offer at reasonable prices and receive a fair profit. We also have the potential resources to procure high-quality and easily sold merchandise for fundraisers if we have sufficient funding.
We are looking for $40,000 long-term loans to help finance the renovation of the barn and restore it to its original use as a warehouse. Also, to maintain positive cash balances over the period we are working on the renovation.
1.1 Mission
Company Mission
Country Crockery is about celebrating the home. Our mission is simple: to create unique and affordable home accents, gifts and gifts that will appeal to the stylish and quality-conscious consumer. Our products will be available online as well at many festivals and shows.
Customer Creed
Country Crockery is proud of its customer service and good communication. We guarantee satisfaction with all our customers’ purchases.
Employee Pledge
Employees will feel valued and respected in an environment that encourages hard work and provides training opportunities in a variety business activities.
1.2 Objectives
- Continue to provide unique quality home and gift products at reasonable prices on the Internet and at consumer home/gift shows;
- Minimum total revenue of $125,000 at the end of year 1
- In order to attract more customers, you need to grow and maintain your web store.
- In the second year, you can expect an increase of around 45%
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Realize an annual growth of approximately 20% in year three and each year thereafter;
- You can build a following by attending a set of road shows that run 24-36 times per year.
- Find additional quality products to add to our product range.
1.3 Keys to Success
These factors will make the company’s greatest success possible.
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