Insurance Agency Business Plan


Quaestor Services has been formed by Sheila Claflin as a sole-proprietorship. This plan serves as a guide to financing, start-up, and management of the new business. It also provides the basis for measuring. Below is a summary.

  • The objectives of Quaestor are to generate a profit, grow at a challenging and manageable rate, and to be a good citizen in the community.
  • Quaestor’s mission is to offer products and services that are high-quality, protected and affordable.
  • Quaestor’s key ingredients to success are a range of business services and products as well as personal contact, timely, accurate, and one-to-1 relationships.
  • Whelnoan Insurance Company is the main provider of products. Small business owners will benefit from the financial and accounting services.
  • The local market is large and open for this type of business. Plainstate’s Whelnoan Insurance Company is second in market share, with 23%.
  • The first year of operation is a success. Over 85% of the new and established insurance business will renew each year creating compounding growth in sales of over 200% with limited increase in operational expense.

The highlights chart below indicates that the plan is geared towards rapid growth. It projects a profit in the second year, and will continue into the future. Quaestor Services can become a profitable enterprise by following this plan.

1.1 Objectives

Quaestor Service’s main goals are:

  • To generate enough prosperity for the owner as well as employees, to provide a secure and comfortable life.
  • Growth is to help the business grow at a pace that is both challenging but manageable.
  • Citizenship “to be a social asset for the community and to give back to those less fortunate.

1.2 Mission

Quaestor Services offers insurance products and business services with high quality and competitive pricing. We are committed to forming a lasting partnership with clients that respects their needs and goals.

Our clients will measure our success by their faith in our ability to deliver their price, service, or expertise.

1.3 Keys to Success

The keys to the success for Quaestor Services are:

  • We offer a variety of services and products for business that are accessible, affordable, and understandable.
  • Personal contact and service that meets or exceeds the expectations of our clients.
  • Services and products that can be delivered promptly and accurately.
  • Building relationships with clients is key to fostering business renewal.
  • A reputation for integrity and honesty in the community


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