Opportunity
Problem
The public needs (1) access and access to all communication channels and information on the Internet. (2) access at a fair price and without being economically, politically or socially isolated.
Solution
JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet’s purpose is to offer a forum for communication and entertainment that is social, educational, and fun.
Market
JavaNet caters to new users as well as those who have been using the Internet for a while and want to share their enthusiasm in a friendly environment. JavaNet will also be a hub for professionals, both local and international, who want to collaborate or check email in a relaxed environment. JavaNet’s computers will be used by these professionals, as well as their laptops to connect to the Internet. JavaNet’s target market is a broad range of ages. It includes members of Generation X, Baby Boomers, and those who grew to be surrounded by computers.
Competiton
Cafe Paradisio Coffee Corner, Full City Coffee Corner, Allann Bros. are the major competitors in retail coffee. These businesses are located in or near the downtown area, and target a similar segment to JavaNet’s (i.e. Business people and students who are educated and upwardly mobile.
Why Us?
JavaNet will adopt a differentiation strategy to be a market leader in cafes. JavaNet stands out from other Eugene cafes by providing Internet service. JavaNet offers Internet service in Eugene and a pleasant environment that includes coffee and baked goods.
Expectations
Forecast
In year 1, we expect to sell more than 500,000 units and nearly 1,000,000 in year 3. Earnings will be in year 2 and 3
Financial Highlights per Year
Need to Finance
Our financing has already been secured as follows:
- $24,000 from the Oregon Economic Development Fund
- Cale Bruckner: $19,000 in personal savings
- Three investors invest $56,000
- Short-term loans up to $10,000
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