Grassroots Wireless a new start-up company that offers wireless broadband Internet connections to many Chicago neighborhoods. Grassroots’ broadband Internet connection will allow them to reach large areas using Wi-fi technology.
Steve Teche is the founder of Grassroots. Steve has an MBA and a Computer Science undergraduate degree. He can execute this well-researched, detailed business plan. Steve served two-years in the Peace Corps. He gained not only a reasonable boost in his confidence to launch a business venture but also solid project management skills.
The market for wireless broadband Internet connections is wide open. Traditional broadband connections are still in demand. This is far beyond conservative forecasts. The significantly lower costs of delivering infrastructure makes the wireless market even more exciting. As Grassroots’ customer base grows, costs decrease through scales of economy, creating an even more compelling argument for Grassroots’ existence.
Grassroots focuses on three groups. The first target group is students. Students are the largest market segment and have high expectations regarding speed. The second group are professionals. They have disposable income and not much time to spare. Professionals use the Internet a lot, both personally, as well as professionally. Techies will be the final group targeted. This group are early adopters of all types of technology and spend an incredible amount of time using Internet technology.
Grassroots can be a great business idea that uses advances in technology and its proprietary tools to provide a market opportunity at below-market prices. In addition to earning great margins with low infrastructure costs, margins increase as the customer base increases. With Steve Teche handling execution, this exciting business plan has high potential for success. The business will see modest profits in year one, and then grow exponentially in years two and three. The net profit in years two through three is expected to be proportional.
1.1 Mission
Grassroots Wireless’#8217’s mission is to offer fast and affordable wireless Internet access. The most important thing to remember is that every customer must be satisfied with our services.
1.2 Keys to Success
- Practice disciplined growth.
- In the second year, reach profitability
- Achieve a 90% customer retention rate and ensure customers are satisfied.
1.3 Objectives
- Provide, fast, reliable, wireless Internet access.
- Show respect to your customers.
- In less than two years, become financially successful.
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