Popular culture does not have to be local anymore. Cable television, syndicated radio stations, and the Internet have made it possible for a New York fashion statement to be available in a small Midwestern town within days. The rapidity of our telecommunication system has raised young customers’s expectations and increased their demand for products that express their cultural identity.
This clothing store business plan describes how SmokeJumpers offers young customers youth-oriented merchandise and clothing that is popular in large urban centers but not available locally.
The target customer is Generation Y, aged 11-18. This generation listens to alternative music and takes part in youth sports such as skateboarding and snowboarding. It also looks for alternative clothing trends in large cities for inspiration. SmokeJumpers will provide the distinctive clothing, shoes and products that are just ahead of the fashion curve.
Mission
SmokeJumpers’ mission it to offer youth-oriented fashion and products for its target customers.
Keys to Success
- Accessible store, where you can always find the new thing you are looking for.
- A strong vendor relationship will enable you to ship your orders quickly.
- Effective advertising strategies to reach our target customer base are essential.
- Design a store image that is both trendy and attractive for our customers.
No comment yet, add your voice below!