MarketCamp is a Mexico City based start-up business that provides local businesses with world-class qualified traffic generation and lead closures for Internet businesses. MarketCamp provides a range of services such as detailed research and internet targeting, mini site development, search engine submissions, statistical reporting, and search engine submissions.
The Market
Our primary market will be Mexico City’s business community. We can service small businesses because our monthly cost is only $1,000. However, we can scale up services to accommodate large clients thanks to the expertise and focus of the company. Mexico has a lower level of internet connectivity than the U.S. but there is a growing interest. Although Mexico is far behind the industrialized countries, it has one of fastest growth rates for the Internet. It boasts thousands of users and thousands upon thousands of WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico, the largest commercial Internet service provider in Mexico has 30,000 subscribers, while Spin Internet has 28,000 Mexican members.
Competitive Edge
MarketCamp has the competitive edge of experience and market expertise in a complicated field. This is an advantage, as Paul Berry, the founder of MarketCamp and principal, has spent the past five years honing his ecommerce skills. Paul obtained his MBA at the University of Oregon in 1992. After a short time, he worked as a software engineer for a small company. Wanting to see the East Coast, Paul moved to Boston and worked at Forrester Research, the premier Internet marketing research company. Paul’s time at Forrester Research provided him with the knowledge and insight that MarketCamp will benefit from.
MarketCamp has forecasted sales at an optimistic level for year one. In year three, sales will increase by more than doubling. Year one will see profitability. From year one to three, MarketCamp’s profit margin will increase steadily.
1.1 Objectives
These are the goals for the company.
- To become self-sufficient within three months.
- In Year 1, sales were strong and steadily increased in Year 2, and Year 3.
1.2 Mission
MarketCamp offers full-service Internet marketing campaigns. It focuses on keyword combinations search results, targeted ads, and mini-sites that offer an offer in a clean, statistically controlled environment.
1.3 Keys to Success
- Keeping existing clients to develop repeat business.
- Clients have to be able to make money and understand it.
- Start with easily-demonstratable simple module, and build up from there.
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