Massage Tools Products Inc. sells tools for the professional as well as retail market. Our products target the pain and discomfort caused by overuse injuries that are common in massage therapy professions. Massage Tool Products was created with massage therapists and massage therapists at heart. Their unique ergonomic shape gives you more control over pressure, allowing you to apply pressure with less effort. This product is great for trigger point and deep tissue massages, reflexology, seated or any other modality.
This business plan was created for internal use and is intended to be used as a guideline for the company during the launch of the business and the subsequent growth. To compare our progress to our plans on a quarterly basis, we will refer to the plan. We will then adjust our business plan to reflect our actual results.
Massage Tools Products is experiencing a boom after discovering the professional massage therapy market. This gave us an opportunity to expand our sales through schools. After being featured in magazines and trade publications advertising our products, we were also able to establish a new channel through the website.
The annual business plan for Massage Tools calls for slow, steady growth with a period of rapid increase in sales. Massage Tools’ break-even analysis shows that it has the right balance between fixed costs and enough sales strength to continue to be healthy. The first year’s break-even is just over $6,000 per months.
We also anticipate being more profitable than ever. Overall, the outlook is positive and shows that the company has good growth prospects. We look forward to managing our orderly growth.
1.1 Mission
Massage Tools Products Inc.’s mission is to supply top-quality tools for massage therapists to increase their effectiveness and decrease repetitive injury in massage professionals.
1.2 Keys to Success
- Low cost of assembly;
- Favorable profit margins;
- Innovative and market leader for massage tools;
- Low overhead
1.3 Objectives
To sell Massage Tools’ in at least 100 stores and schools of massage therapy throughout the United States.
Design a website to allow you to place orders online for Massage Tools’#8217 products.
Expand your market share by creating additional products within the next 18 months.
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