ExpectingU.com, a brand new online business, offers fun, comfortable and easy-accessible collegiate maternitywear via an eBay store and our own website.
Mary Lenton, Mary’s owner, has over ten years of experience in high-level sales, channel marketing, business management and business management. Because she believes in the product, Mary Lenton will finance the business with her own personal capital. ExpectingU.com was actually founded by her after she searched for the product herself while pregnant. Over 500 expecting mothers have conducted market research and found that these products are highly sought-after. ExpectingU.com has received ad space commitments for several online expecting websites, as well as dozens of leads to direct sales and public relations.
Our target market is made up of both women in their early stages who are sports fans or spouses to those who are.
ExpectingU.com’s sales projections for the first fiscal year are projected at $1,094,635 in the first year. Net profit is projected at $343 5,517.
On products purchased directly through our website, we expect a gross margin of approximately 71.5% and 67.2% for items purchased through our eBay store. This is a substantial increase in gross margin than the Industry-standard gross margin for maternity clothing. Our product’s simple design allows for outsourced manufacturing that is both cost-effective and efficient. We can also charge premium prices because of our unique concept.
We will spend $48,000 on eBay fees in the first 12 months (roughly $1.30/item sold), but this amount will more than compensate for marketing costs and the cost of maintaining our site. The popularity and brand success of eBay, combined with its built-in tools for new merchants, will help us to build a solid customer base for our new product.
1.1 Objectives
- You can create a unique maternity product and have them available in 75% Division 1 football schools’#8217s collegiate logos by year one.
- In year one, generate retail sales exceeding $1,000,000 on both our website and our eBay store.
- Maintain a gross profit margin of more than 65%
- To reach 100 positive feedback comments from eBay customers within a year.
1.2 Mission
To provide fun, comfortable and readily accessible maternity collegiate apparel for women who wish to support their favorite college teams, even while they are pregnant.
1.3 Keys To Success
- ExpectingU.com will launch a new line of maternity shirts featuring the logo and/or mascot from NCAA Division I football teams. These products are currently in demand today but do not exist in mainstream commerce.
- ExpectingU.com will fulfill the demand for maternity collegiate shirt by maintaining an inventory level that allows for immediate shipping.
- ExpectingU.com is going to run a targeted advertising campaign to raise awareness of the website’s products.
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