PT. Rekayasa Tambang Indonesia (RTI) meets the needs of clients – private and government-owned mining companies – in virtually every sphere of geological interpretation and modeling, mine design and engineering, and mining productivity improvement activities. RTI, a subsidiary of Mining Engineering Software Development and Technical Assistance USA (MINER DELTA), is an American software company that offers engineering software for full services in mining design and interpretation. They also offer the managerial and technical support necessary to solve complex geoological interpretation and modeling, mine optimization, mine schedule design and dump design and rehab in Indonesia and other parts of Southeast Asia Region.
The Products
RTI will be offering five distinct products and services. The first product is geological modeling and interpretation software systems. This product and services provides the most extensive geological database, innovative interpret tools, advanced modeling techniques, resource reporting, and resource reporting for almost all types of deposits. They include simple, stratiform, massive, and simple deposits as well as complex, highly deformed ore body. A variety of engineering and mine design software systems will be available, as well as mining optimization and scheduling software. Lastly, dump design and rehabilitation will perform analysis regarding environmental impact, designing mine waste dump, designing acid drainage, designing ground water drainage, and environmental rehabilitation.
The Market
The total market value for open pit, underground, and quarry mining software technologies has grown at an average rate of 22% over the past five years. Since there is no local engineering software producer in Indonesia, the imported software technologies account for 100% of all open pit, underground, and quarry mining engineering and geological software technologies in Indonesian mining industries. Last year, total imports for mining software technologies reached $75 million. That is 23.7% more than $60.6 million the year before. The imports were also 26.3% larger than $48 million the year before.
Competitive Advantages
RTI’s ability to access intangible capital (leadership, talent, entrepreneurs and intellectual property) and advanced technology are key to its ability to maintain competitive advantages. These two advantages are interrelated. The “intangible capital” to a large degree is intellectual capital that has been captured by the organization. RTI was careful in designing systems that capture the human resource developed by the employees. This is a great advantage, as even though some employees leave and go to other companies, RTI captures their knowledge and allows them to be leveraged by current employees. This intellectual capital is then used to fuel the development of advanced technology.
RTI is a new company that combines the best of both software and consulting to serve the mining industry. RTI forecasts strong revenue numbers in year one and steady growth through year five. With gross margins at a high percentage of sales, net profits will improve each year.
1.1 Mission
RTI’s mission is to be a strong presence in Indonesia in order to implement the MINER DELTA mission statements. It has the specific mission to become the most trusted mining and geology software provider in Indonesia and to provide consulting services. Through the development of the most efficient techniques for image analysis, RTI can create customer value and facilitate optimal and efficient operations. RTI, which is the commercial arm MINER DELTA’s MINER DELTA, will build a reputation for providing outstanding consultative service and exceeding customer expectation.
1.2 Objectives
This summary summarizes the financial and marketing objectives for RTI.
- The first year saw healthy sales, and the growth continued through the fifth year.
- Average gross margin percent of sales income for the top drawer.
- Each year, net income continues to rise.
It is possible to convert financial objectives into marketing goals. The company must ensure that the average profit margin for sales is high if it hopes to meet its goals in terms of gross margin and revenue.
To reach these goals, the company will need to establish certain goals for customer awareness. These include proactively approaching prospective clients candidates, teaming-up and working with other technology providers (hardware makers and platform developers), partnering up with local and regional mining contractors, equipment suppliers, and reducing competition, improving pricing, and reducing risk.
This could be the marketing objective.
- Targeted sales revenue for five years.
- Ensure customer awareness throughout the planning period.
- Teaming up with other technology providers (hardware manufacturer and platform developer) can help reduce competition, lower risks and lower prices.
Success Keys 1.3
RTI can create a competitive edge by having access to intangible resources (business networks, talent, leaders, entrepreneurs, intellectual properties and brands) and advanced technologies. It also has the ability to tailor its location.
RTI’s advanced mining design and scheduling programs give it a technological edge. The software’s ability to calculate and produce visibility plots is a measure of its performance. Other qualitative measures, such as flexibility and ease of use, are important measures that RTI also excels in. RTI will concentrate on improving and refining its system in future software releases to ensure a sustainable competitive advantage. RTI will continue researching image analysis issues.
The combination of human resources and advanced technology enables RTI to focus on its mission of becoming a customer driven company. Each system will only be installed and designed by qualified personnel. This personalized service onlyavailable through RTI. Its ability operate in a “:turn key” fashion is highly prized in its target markets. RTI and customers have a close personal relationship that is essential to its mission of ‘#8220’ exceeding customer expectations through exceptional consultative service.
RTI’s Jakarta location allows it to operate efficiently in this manner. RTI’’s product distribution and services distribution are further facilitated by the presence in Indonesia’s major mining regions (East Kalimantan South Kalimantan South Sumatra Central Sulawesi). The travel costs for service and maintenance, sales demonstrations and installation will all be reduced. As unit sales increase, distribution cost advantages are measurable and competitive. The benefits of being close to customers are many: they will benefit consulting efforts, and it will aid us in our quest for customer and market driven rather than just a branch or representative of any software company or foreign consulting firm.
A mine’s most valuable link is its primary activity, which is to produce more products at a less expensive price. RTI provides value and benefit to its customers by targeting this specific activity in its customer’s value chain. RTI creates systems for its clients that provide quality assurance activities and guide its customers in improving their operational performance.
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