WorkChairs a Studio City business selling ergonomic products. It is located in California. Jake Wilson and Lisa Wilson own WorkChairs, which is a corporation that has one employee, Peter Wilson.
WorkChairs will utilize two sales channels and concentrate on niche products that solve ergonomic issues. These problems have become more common since people use computers more often in their day to work. WorkChairs will use traditional local marketing and sales methods to establish a strong local customer base within the home office, small businesses, and large business community. To supplement the business and take advantage of manufacturer relationships that include drop-shipping, WorkChairs will have a website that has both an online store and an educational section to teach people about ergonomic problems.
WorkChairs adheres to a conservative financial plan that includes low expenses, low payroll and conservative sales forecasts. WorkChairs will always maintain a positive cash balance while slowly growing the total cash and company net worth.
1.1 Mission
WorkChairs is a specialty ergonomic product retailer in both the local market and in the online space. Our mission is to supply quality products to fulfill our customers’ desire for a work environment that is injury- and pain-free. Our goal is to keep customers happy and solve their problems through great products at an affordable rate.
We take great pride in educating customers about ergonomic issues they may not be aware of. This will help prevent future pain and discomfort. This is something we find rewarding both personally and professionally.
1.2 Keys to Success
- You can only offer specialty products that aren’t available at large box retailers like Office Max and Office Depot. We are looking for niche products that cannot be found in these stores because they can’t compete on price.
- Provide excellent customer service. It can be difficult to find customers who are well-aware of the health effects of normal office work. We need to make sure they are happy, and keep them coming back for more products.
- We need to keep our growth organic and slow so that we can operate efficiently and reduce expenses.
- A website that educates and sells our products to potential customers and customers is simple to build.
1.3 Objectives
- After six months of operation, it is possible to become financially independent.
- Be the market share leader of specialty ergonomic products in the local market. Although there is no standard measurement, it should be easy to estimate the performance of our competitors.
- Your website must be ranked amongst the top five websites offering specialty ergonomic products in terms of both sales and traffic. We cannot provide sales statistics for any other sites. However, we can assess their traffic levels using their search engine placements, pay per click advertising, links into their sites and Google Pagerank. It is possible to estimate how easily their site converts visitors into customers by using these data.
- Enjoy helping customers to work in a more safe and comfortable environment.
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