Parenting Center Business Plan

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Santa Cruz will soon have A Mother’s place, a brand new company. We provide high-quality customer service in a family-friendly setting to support the emotional, physical, and social well-being of mothers and their young children.

The principal, Emili Willet, the proud mother of a nine-month-old son, wants to fulfill her passion to help and support other mothers in the community. Emili holds a Harvard Graduate School Master’s Degree in Child Development and has fifteen years of progressive managerial experience working with families and children. In her most recent role, she was Chief of Operations at a Silicon Valley childcare management firm and Finance Account Manager for the largest California corporate childcare center for Cisco Systems. The Cisco center was a start-up project to serve over 500 children, and employed 125 teachers and administrators. Emili wants to manage a business that is a service provider for families. This will include a fun atmosphere with innovative and top-ofthe-line products, a supportive environment, and exceptional customer service. Santa Cruz is lacking this service. This gives Emili the opportunity to use her expertise in child development, finance management, as well as her passion for working with children and families.

A Mother&#8217’s Place will provide a range of services such as parenting and childbirthing courses, children&#8217’s play programs, &#8220 &Mommy & Me&#8221’ classes, fitness and yoga prenatal classes, and coordinated birthday parties. It will also have a store selling high-end products for young children and babies. Employees will have the ability to provide these products and services. They are also skilled in parenting and child development. Santa Cruz County will have only one company that provides all of these services. This location is easy to access via a freeway, has parking available and offers excellent customer service.

Sales projections for A Mother’s Place are estimated to begin at $513,000 in the first year of operation, increasing to $863,000 by the end of the third year. The next three years will see an increase in our net profit.

1.1 Objectives

Below are the objectives of “A Mother’s Place”:

1. To demonstrate how quality juvenile product will benefit families and new mothers.
2. To create a family-friendly space with pregnancy resources, parenting classes for children, playgroups, and other fitness programs.
3. Revenue of $860,000 at the end of the third year.
4. To increase sales by 20% per year through superior customer service and word-of-mouth referrals.
5. Retail sales: 60% customer satisfaction by the end.

1.2 Goals

These goals are the goal of A Mother’s Place.

1. A strong, viable business is a success.
• $510,000 will be the total revenue for the first year.
• Total revenue will reach $665,000.
• Third year of operation will bring in total revenue of $860,000.
2. The company will offer products and services that have been highly recommended by experts in child development.
3. A Mother&#8217’s Place will foster a warm, professional atmosphere that promotes strong customer relationships in all its services.
4. Sales will increase by 20% from first year to second year, through superior customer service and effective marketing strategies.
5. Participants in classes and play programs will return 15% each year.

1.3 Keys to Success

The keys to success in our business are:

• Superior Customer Service: Each employee will have experience with our products, and in parenting.
• Environment. We will create a professional trusting environment that is clean, comfortable, and free from odors.
• Help with breastfeeding: Our staff will set up a nurse room so that mothers can bottle or breastfeed in a comfortable environment. It will also allow them to continue shopping.

Convenience We can offer our clients many services in one place.

Address: For customer convenience, we will offer a convenient location and parking.

Reputation The principal’s credibility, credibility, honesty, and knowledge from over 15 years of working with young kids, her Master’s degree and experience as a mom will help establish our high reputation.

1.4 Mission

To the community. A Mother’s House will provide a welcoming environment where customers can get support, expertise and resources through a wide range services.

For the employees: The company will allow the staff to enjoy the satisfaction of providing quality services to young children and families.

For the business: A Mother’s Place will provide an economically viable business for the principal.

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