Owners and beloved pets are what make the world go around. We know that there are many photography studios that will photograph your pet. However, they do not openly welcome your furry family members. Adorable Pet Photography is a sole proprietorship dedicated to pets. We want to capture special moments that you can cherish forever. We will preserve your memories with beautiful photographic art. Our years of experience and gentle approach will ensure that you have a lasting memory. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner.
Adorable Pet Photography, a small business, aims to bring smiles to pet owners whenever their beloved pets are captured in stunning portraits. Staff and vendors will have to work hard for our superior customer service. This vision is manifested in three ways.
- Produce the same outstanding quality results time after time.
- Named Southeast’s best pet photographer
- Remain steadfast in your support of customer service.
We are committed to providing high quality portraits at a competitive price and outstanding customer service.
Adorable Pet Photography is located in Atlanta, Georgia. We will have a staff of two, with plans to expand to a full-time operation within the next five years. The company is currently a home-based sole proprietorship. The company’s goal is to grow sales and expand the client base in order to eventually become a full-time operation. The company will offer a full range of custom portrait packages. Portrait sittings can take place in the studio, in the comfort of the client’s house, or outside. One assistant is required for the head photographer. Adorable Pet Photography is committed to the community. It will also provide pro bono assistance to the local humane societies and help fund local shows of dog and cat specialties.
Adorable Pet Photography is the result of a long career as a successful professional photographer. A graduate of the Showcase School in Atlanta, his architectural photographs have been published in magazines such as Atlanta and Southern Living. All equipment is owned by the founder. Therefore, there is no need to spend money on photographic equipment. Adorable Pet Photography works from home so overhead is minimal. Once the business becomes profitable and established, the owner’s salary will be deducted from the year-end cash. The owner is investing $10,000 of his personal savings as well as $10,000 from a good friend. This puts the owner’s short-term borrowing at $12,350, which is less than the credit union for which the company has been approved.
Adorable Pet Photography will provide a copyright notice for all photographs. This notice of the copyright will give protection against any claim of #8220innocent infringement by a client. Some clients of Adorable Pet Photography will require copyright release forms; this will primarily involve breeders and pet specialty show organizers who will need to use the photographs for publication.
The company will offer a variety of products including: portrait finishing, framing, location portraits and holiday candid shots.
Adorable Pet Photography seeks out local vendors to forge strategic alliances that will allow them to offer more services and lower costs to their clients.
Today’s white-collar professionals are likely to have at least one pet. The pet is considered a family member and the owners spend $26 billion annually on food, cosmetics, health care and other specialty items. Adorable Pet Photography targets these markets to reach this audience. Our specialty is pet photography and we will satisfy the existing needs of our client. Our quality products and services will be highlighted through advertising in the media, brochures and working relationships with pet specialty businesses and organizations frequented by potential clients.
What makes this industry so attractive is that, although the number of U.S. households with pets has held steady at approximately 58 million over the past ten years, the amount of money Americans spend on their pets has exploded.
The total retail sales of pet-related products was $16 billion in 1993. This number had increased to $22.6 billion by 1997, and is projected to rise to $28.5 billion in 2001. According to industry experts sales are expected to rise steadily over the next five-years, rising from 3 to 15 percent to 15%. This increase in love and concern for pets has seen existing services flourish and opened up entirely new markets for pet care. Many entrepreneurs, including the Petco superstores are creating businesses for pet owners.
Adorable Pet Photography has a unique competition. We compete against the traditional portrait studio that can photograph pets. This is an adjunct to photographing humans. We compete against two other exclusive pet photographers in the Atlanta Metropolitan area, and a host of amateur photographers. We are not able to match the quality or price of any of our competitors.
The most significant threats to this business venture include:
- Sudden negative change in the local or national economy, since this is a luxury item.
- There is more competition in the Atlanta metro market.
- Partnerships that fail with breeder associations, pet specialty shows organizers and pet specialty stores.
The advent of digital imaging technology is a new threat to photography studios. According to many sources, digital images will eventually replace traditional film over the next few years. Although this is true for amateur photographers and technical photographers, Adorable Pet Photography believes the traditional art of photography will not be replaced by digital images. We believe the same time-honored craftsmanship that Annie Leibowitz and Yuseff Karash displayed, Adorable Pet Photography, will be preserved on film. While digital imagery can certainly be an advantage for portrait photographers, and it’s application in portrait photos will increase, we don’t believe it can replace artistic talent.
Adorable Animal Photography’s competitive edge is their commitment to customer care and satisfaction. We offer a wide range of services, flexible scheduling, the most recent technology, and beautiful photographic portraits. Adorable Pet Photography believes that pets are our primary business. It is not a sideline. We have the knowledge and experience to help you create a portrait session that is successful. We are patient and have a passion for quality results.
Data suggests that the best way to reach Adorable Pet Photography’s target audience for portrait photography is through the pet-related services they use. Adorable Pet Photography will develop relationships with businesses such a grooming salon, specialty pet store, and vet clinics. These businesses will be able to place our brochures and framed pet portraits. A strong marketing opportunity lies in the local pet shows and local breeder groups. Finally, Adorable Pet Photography will establish relationships with pet specialty stores to offer candid photographs of pets and owners in seasonal vignettes. While this will generate revenue, it can also be used as marketing tools to increase exposure to our target audience.
By beginning on a smaller scale, Adorable Pet Photography has the foresight to grow at a rapid pace to keep up with demand. Although we aim to maintain a steady pace of sales growth, we know that sales will fluctuate between months. We anticipate sales growth to be rapid during holidays seasons, and then it will slow down.
Adorable Pet Photography will reach break-even faster than other home-based businesses because start-up costs and staff are minimal. Because January is the post holiday slump, it will be the slowest month.
Our cash position is optimal. Adorable Pet Photography began with minimal cash but our rapid growth allowed us to grow the business quickly. The cash flow is negative in the first two months, when there are expected off-season periods. The business will be prepared and have cash reserves.
1.1 Mission
The environment of today offers a wide range of options for the consumer. Adorable Pet Photography strives for being the best option for clients. We pride ourselves on providing high-quality portraits at a competitive price and exceptional customer service. Pet photography, even in a strong economy, is a luxury; therefore, our customers will receive a portrait that captures not only the beauty of their pet, but also the personality.
Interviews with clients and time spent with pets will help to achieve this. At Adorable Pet Photography, we view pets as members of the family. We provide clients with high-quality and consistent results that will satisfy them.
1.2 Keys to Success
The key to success at Adorable Pet Photography includes our commitment to quality and customer satisfaction. We are responsible for ensuring professionalism in the following areas:
- Consistent fulfillment by the clients’#8217s expectations.
- Competitive pricing for the quality and array of services offered.
- Each portrait will earn a fair and reasonable amount of profit.
1.3 Objectives
Adorable Pet Photography, a small business, aims to bring smiles to pet owners whenever their beloved pets are captured in beautiful portraits. We expect all vendors and staff to be dedicated to delivering superior customer service. This vision manifests itself in the following ways:
- Every time you produce the same amazing quality results, it will be repeated over and again.
- Be the Southeast’s top pet-photographer.
- Keep our promise to provide customer service excellence and customer satisfaction.
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