Tonya McClendon created a new* elevated pet feeder, designed several feeder models and built prototypes. She plans on investing a minimum of $22,000 from personal savings as well as loans. She is also looking for additional funding in order to protect her feeder design and ideas and to bring these products to market. Tall Drink of Water will be incorporated as a New York-based subchapter A holding corporation in order to protect her from personal liability.
Ms. McClendon aims to position her product in the pet industry’s $34 billion market, which is seeing steady growth. However, it is fragmented, with no clear brand leaders creating elevated feeders.
Ms. McClendon has managerial, operational and technical experience in business, including financial services, management consulting, food service, architecture and landscape architecture, and Olympic planning. She is a solid customer service and sales professional and can work in any environment, whether it’s a small family business or a Fortune 500 company. She is able to draw upon a variety of skills and expertise to launch the business from start-up stage to star.
She believes that a pet products company that designs and markets innovative pet feeders for pet care professionals, government agencies, and consumers in the United States will succeed based on her research.
Based on performance of comparable and complementary products the sales forecasts for three years are modest. Sales for the first year are expected to reach $143,800. They will increase by 10% over the next two years to $248,748 at the end of Year 3. Once the brand has been established, sales are expected increase significantly.
* Based upon preliminary patent searches conducted on the U.S. Patent and Trademark Office site.
1.1 Objectives
- Based on the design and implementation of:
- Innovative, functional and beautiful raised pet feeders
- Accessories and other pet products
- Products that are socially or environmentally responsible
- To increase sales by at most 10% over the first three consecutive years.
- In order to reach $250,000 in annual sales within the third-year of operation.
1.2 Mission
Tall Drink of Water is a company that designs, develops and markets functional and beautiful elevated pet feeds. It is a highly rewarding job with great benefits and competitive compensation.
1.3 Keys for Success
Tall Drink of Water
- Design and develop innovative, functional, reliable and beautiful products
- We offer a competitive guarantee on our products
- Offer exceptional customer service
- Participate as a designer and in the pet industry community
- Help pet associations to rescue, train, and promote humane treatment of animals
- Profits can be used to develop new products
- Promote pet safety.
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