Opportunity
Problem
Women should have a safe place to work without worrying about the behavior of men. Women know why.
Solution
Ladies Only Fitness’#8217′ focus is on urban professional women who have a busy life and little time for fitness. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.
Market
Mapleton is always on the move. Over the last three years, Mapleton’s population has increased by 10% annually. The current population of Mapleton is 600,000.
The city’s high-tech businesses have fueled the growth. This has attracted professionals that are the target customers for Ladies Only Fitness. The women we are targeting are looking for a different type of fitness club experience. Ladies Only Fitness will make them the center of all our attention.
Young mothers, who are searching for a club that is both accommodating to their needs and close to their children, are another target group. Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room. We believe such modifications will be welcomed by new members.
Competition
The location’s women-only, plus childcare facilities are our key differentiation. We compete with several gyms within the area, including the local 24-hour-fitness franchise and the local downtown gym.
Why Us
The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Focused on women only, the program makes women feel more relaxed. In addition, we have designed the childcare center to be visible from the main workout floor. Young mothers can observe their children play while they work out in the childcare center.
Expectations
Forecast
The highlights chart below shows us that we believe we can launch with success and surpass $1 million in annual sales by our third-year.
Financial Highlights per Year
Financing Needed
Estimated Startup Expenses: $95,000
- Legal $1,500
- Website $1,000
- Protection $500
- Rent $2,000
- Children Care Establishment $10,000
- Leased Equipment $80,000
Startup cash: Assets $65,000
Total financing: $160,000.
Funding plan: $100,000 in owner funding and a $60,000 business loan.
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